10,888
Enforcements in the past year with Red Points
87%
Enforcement success rate
8.4x
ROI in 1 year
As FARSÁLI grew in popularity, they found that their brand was being counterfeited online and that products were being copied and resold for extortionate prices. Going through these postings they found one by one and reporting them was impossible—and time is valuable when you’re managing a young, growing company. The rise in fake products was beginning to cause a problem for distributors and damaging the trust customers have in the company.
Faced with so many fakes on the market, FARSÁLI had to get on top of the problem as soon as possible. FARSÁLI chose Red Points to help them take down counterfeiters as they wanted a tool that could crawl social media and online marketplaces—without FARSÁLI’s team having to search through every single product. Red Point’s self-improving search technology ticked this box.
Thanks to Red Points, FARSÁLI has now removed 87% of all counterfeiting infringements they’ve seen online. Red Points’ detection of fakes online, especially on social media, has helped FARSÁLI regain their distributors’ and customers’ trust once more. Now they can spend their time focusing on how to shake up the cosmetics market with their unique products.
The FARSÁLI story
FARSÁLI is the creation of Sal Ali who was inspired by his wife’s online shopping habits. He was surprised by how many beauty products she was buying—and he was confused as to why makeup and skincare can’t be one and the same. So he launched FARSÁLI to bridge this gap, to create products that don’t just look beautiful—but that are also healthy for the skin.
Since Sal launched the company, FARSÁLI has gone from strength to strength. The products have become global phenomenons and have reached cult-like status in the beauty world. This boom came from a huge social media buzz as well as having been featured in some of the world’s biggest magazines and beauty publications. FARSÁLI’s products are great for the skin, look brilliant, and they’re ethically made. A far cry away from the fakes that have been found online.
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shop.farsali.com
Cosmetics industry
Toronto, Canada
Discover how the online sale of counterfeit cosmetics affects brands and consumer behaviour.
Download ResearchFarsáli is the creation of Sal Ali who was inspired by his wife’s online shopping habits. He was surprised by how many beauty products she was buying—and he was confused as to why makeup and skincare can’t be one and the same. So he launched Farsáli to bridge this gap, to create products that don’t just look beautiful—but that are also healthy for the skin.
Since Sal launched the company, Farsáli has gone from strength to strength. The products have become global phenomenons and have reached cult-like status in the beauty world. This boom came from a huge social media buzz as well as having been featured in some of the world’s biggest magazines and beauty publications. Farsáli’s products are great for the skin, look brilliant, and they’re ethically made. A far cry away from the fakes that have been found online.
It wasn’t just fake products that were impacting Farsáli’s reputation. They found out that people were buying up limited edition products then reselling them for profit. In the cosmetics industry, this is extremely bad for business as it makes it difficult to maximize sales. If people are on a waiting list for a product but see it available on another website, it reduces the demand and exclusivity of the item. Sal Ali needed to find a solution to removing both fakes from the internet as well as stopping these sales diverting practices.
With a social media following of over 2 million fans on Instagram, Farsáli has become a must-have in the beauty world. Sal Ali made use of influencers to promote Farsáli but soon found that fake influencers were selling counterfeits online for a higher cost than the original. Images from Farsáli’s social accounts have been taken and altered to promote these counterfeit cosmetics.
With counterfeiters getting smarter with the images they show to sell their fake products, Sal needed a solution that could detect them quickly. Before, he was manually finding these higher-priced products and reporting them on an individual basis. But now, with Red Points, these fakes are automatically detected. This helps strengthen his brand and saves consumers from putting their health and skin at risk.
Farsáli works with industry-leading distributors to ship their products worldwide. But when a cosmetics company is faced with a counterfeiting issue, suppliers and distributors become dubious of the product itself. Before working with Red Points, Farsáli was receiving complaints from their distributors in the Middle East. The counterfeiting issue in the cosmetics industry is huge and impacts the brand, the customers, and distributor relationships. With Red Points’ help, Farsáli is now regaining that trust on all levels.
