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A recipe for success

How the increasingly popular kitchenware brand Lékué was able to take down 1624 counterfeits in just one year, with the help of Red Points

1,624

Enforcements in one year with Red Points

89%

Enforcement success rate

40%

Increase in sales for top protected product

The Challenge

After years of building a trusted brand, Lékué found that online counterfeiters were trying to steal their success. These fake kitchen products weren’t made with any kind of safety standards and could pose health risks to their own customers. Lékué wanted to remove these counterfeits to keep their customers and brand healthy, but they needed help. 

The Solution

With numerous fake products emerging out of their control, Lékué needed a comprehensive solution to monitor the marketplace and stop fakes. To do this manually would be nearly impossible, so that’s where Red Points’ machine learning technology came into play. Lékué put smart algorithms to work scanning multiple areas of the net to detect and stop fakes. 

The Result

Within one year, Lékué was able to take down 1624 counterfeits with the help of Red Points. That translated into increased sales of the products that were being faked, which also helped keep more customers away from hazardous counterfeits. When you’re dealing with kitchenware that touches food, safety matters. 

The Lékué story
Lékué are designers and creators, dedicated to providing unique and efficient solutions to cooking in the form of high-quality and durable products, gadgets and utensils. With their ingenious design, these products have revolutionized traditional cooking, and offer the world a quicker and healthier way to eat.

lekue.com
Kitchenware industry
Barcelona, Spain

Kitchenware

“It is very difficult to build a brand. It’s a task that takes years, bit by bit. When we saw on the internet that there were many counterfeits that we couldn’t control, we needed help.”

Jonathan Martin,
E-Tail Manager

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The Lékué story

Lékué are designers and creators, dedicated to providing unique and efficient solutions to cooking in the form of high-quality and durable products, gadgets and utensils. With their ingenious design, these products have revolutionized traditional cooking, and offer the world a quicker and healthier way to eat.
Lékué is much more than a line of innovative products, though. They provide their customers with healthy recipes to get the most out of their time in the kitchen. These recipes are specially designed to be accessible for people whether they have experience in cooking or not. It’s the deeper goal of a healthy lifestyle that Lékué provides to their customers in over 70 countries.

A reputation at risk

It’s not easy to create a brand, especially one that’s had success around the world. Lékué has invested a lot of resources to create truly innovative products. For example, their microwave and oven containers are all designed from safe platinum silicone.
Since Lékué is helping people eat healthy food fast, it’s no wonder they became popular. However, when a line of products becomes popular, counterfeiters also take notice. In this situation, the fake items can also be harmful to consumers. Who knows what kind of chemicals might be in a fake “silicone” product. There’s no chance it would be guaranteed for 10 years like Lékué’s products are, either. The counterfeiters didn’t invest in R&D or building up a brand, they just siphoned sales off of the brand’s success.

Boosting sales with brand protection

There’s no way Lékué could price their products to compete with counterfeiters. However, there was something that could be done. Lékué chose to fight counterfeits for two of their most popular items: the Microwave Cooker and the Cheese Maker. Red Points partnered with Lékué to set up bots that went to work scanning the marketplace for aberrant versions of these products.
Detection showed that there were plenty of fake products. In the first year, Red Points achieved an 89% enforcement success rate and took down 1624 fake items. The process quite literally recovered sales for Lékué. At the end of the year, online sales for the Microwave Cooker were up 20%, and sales for the Cheese Maker were up 40%.

An automatic platform

Devoting hours to finding and stopping fakes yourself can be a daunting task. You might be wondering if it’s worth it to combat counterfeits or if you should just ignore them and focus on your product. However, with Red Points’ automated brand protection software, you don’t have to choose between running your business and stopping fakes.
Our clean and easy-to-use interface puts the power of AI in your hands. Each day, you can check up on how the process is going, see the list of alerts, and see what’s been resolved. Red Points’ automated detection and removal save you the hassle of navigating international copyright law. For Lékué, this allowed more resources to spread their culture of a healthy lifestyle through innovation.

If you have 15 mins, you can see Red Points in action with your brand

Ji Won Bang — Brand Protection Specialist