Ticked off by counterfeits

Joe Spallone, IP Rights Manager, explains why MVMT decided to automate their brand protection



Marketplaces found selling counterfeits


Infringing products removed


Brand protection effectiveness

The Challenge

Watch retailer MVMT learned about their counterfeit problem from customers, who complained after unknowingly buying low-quality fakes. MVMT began to monitor sites for counterfeits, a process which took up about two days each working week. In a year, MVMT removed around 1,000 counterfeits using takedown procedures, with each removal taking a few weeks to finalize.

The Solution

MVMT decided to partner with Red Points, providing data on products and distributors for the software. Red Points uses a self-learning technology, which crawls the web to automatically detect, report, and remove counterfeits. MVMT uses the Red Points’ easy-to-use web portal to validate flagged listings and to keep track of removals.

The Result

In just over six months, Red Points discovered and removed 25,000 listings of counterfeit MVMT products on 80 marketplace sites. 11 of these were fake MVMT sites, which have since been shut down under legal threat. As Joe Spallone confirms, removals with Red Points usually take just 24 hours, and hundreds of items can be taken down simultaneously.


With a focus on high-end design that doesn’t break the bank, internet watches retailer MVMT has amassed an enormous following since setting out to reinvent the industry in 2013.

Fashion industry
California, USA

“Red Points have saved us significant time and money, with a solution much more effective than our own efforts”


Listings removed

Joe Spallone,
CS & Intellectual Property Rights Manager at MVMT