Red Points Stronger Than Ever with New CRO Appointment


Javier Moreira Moreno Joins Red Points as First Chief Revenue Officer from Workday

BARCELONA – (FEB. 3rd, 2020)Red Points, the world’s first brand intelligence platform and the global leader in online IP infringement detection and removal, announced today that it has appointed Javier Moreira Moreno as the company’s first-ever Chief Revenue Officer (CRO). Prior to joining Red Points, Javier was most recently Vice President of International Sales at Workday, a SaaS-based enterprise solutions leader for human resources and financial management applications.

As CRO, Javier is responsible for all revenue generation processes and creating integration and alignment between all revenue-related functions, including marketing, sales, customer relationship management and operations. He will maximize the revenue performance of the company, as well as secure sustainable double-digit growth in both the short and long term. He will report directly to Red Points’ CEO, Laura Urquizu.

“I am extremely excited for Javier to join my team as CRO,” said Urquizu. “This is a significant turning point for us and marks a pivotal moment in our business as we continue to experience rapid growth. Javier’s leadership expertise combined with his impressive experience in driving sales and scaling revenue are sure to be key as our company continues to expand in 2020 and beyond.” 

As the Vice President of International Sales at Workday, Javier was responsible for building an integrated new sales organization following the company’s acquisition of Adaptive Insights. Javier also has a deep background in IT with over two decades of experience in the industry. He previously held the titles of North EMEA Software Vice President at Hewlett Packard, and Dynamics Country Manager at Microsoft Ibérica. 

“The brand intelligence space has huge growth potential, and it is an amazing opportunity to join the company that is leading in this industry,” said Javier. “After more than 20 years’ experience in different technical, sales, business development, and business operations positions, I’m looking forward to a challenge where I can leverage all my experience to bring a company like Red Points to the next level.”

Red Points’ platform leverages artificial intelligence to continuously connect a targeted web crawler to a rules-based rights management database that learns from each account’s history and improves the level of protection over time. Red Points’ proprietary software currently removes hundreds of thousands incidents of illegal products and content from the web monthly, across over 100 online marketplaces and social networks. Over 650 brands, including Fila, Bang & Olufsen and DOPE rely on Red Points to fight fakes, piracy and distribution abuse online, allowing them to maintain control, improve their brand value, and increase revenues

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