Amazon brand protection services

Registering your Intellectual Property (IP) is an important step for protecting your brand on Amazon. By doing so, you are able to prove and claim ownership of your IP when finding counterfeits or infringements. If you need to bring your case to court, registering your IP also gives you better legal protection.

A trademark is not required to sell on Amazon, however, if you wish to enroll in brand protection programs such as Amazon Brand Registry you must have a registered trademark.

When dealing with high volumes of infringements, removing counterfeits from Amazon can be a daunting task. It can take both a lot of time and money to dedicate hours of your time to manually detect and report infringements.

Red Points’ Amazon Brand Protection Services has the capabilities to monitor Amazon’s vast catalog 24/7 to spot counterfeiters or scammers trying to capitalize on your brand.

With the help of machine learning tools, such as keyword generation and image recognition, our Amazon brand protection services are able to process the information retrieved from Amazon to detect fakes, piracy, or sellers online and allow our customers to take enforcement actions.

No. It’s the responsibility of the brand to proactively monitor its Intellectual Property on Amazon and other major marketplaces. Many brands use an Amazon Brand Protection solution to streamline and automate the monitoring and removal process.

Amazon has also launched several initiatives to help brand owner protect their assets on its platform:

Amazon Brand Registry

Amazon Brand Registry is a program that helps you protect your brand on Amazon and take better control over your products and Intellectual Property (IP). The service enables brands to give the platform more information on their products and IP so that both brands and Amazon are better positioned to protect against violations.

Amazon Transparency

Amazon Transparency is a service that is designed to prevent counterfeits from reaching customers. It does so by serializing individual items and scanning them before shipment. The idea is that only authentic products are shipped after scanning the codes of each transparency-enabled product.

Amazon IP Accelerator

Additionally, you can use the Amazon Intellectual Property (IP) Accelerator which helps you to register your IP rights by connecting your business with a network of IP law firms. The program also provides brand protection features that safeguard your brand on Amazon before your IP is officially registered.

Amazon Project Zero

Amazon Project Zero (APZ) is the ecommerce giant’s newest and most ambitious response to online counterfeiting. It provides three potential benefits to participating brands: automated IP protection and self-service counterfeit removal, both offered for free, and product serialization, available as an optional paid-for feature.

Monitoring your listings efficiently is key to stopping bad actors from selling your products on Amazon. Without a proper Amazon brand protection solution and strategy, counterfeits, IP infringements, and fake reviews might damage your brand without your knowledge.

With so many sellers on Amazon, it is difficult, if not impossible, to manually monitor the listings, so getting professional help is recommended. With Red Points’ technology-based Amazon Brand Protection solution, we can detect IP infringements in real time on Amazon.

The cost of an Amazon brand protection solution will vary depending on the type of protection required.

For more information, schedule a meeting with a brand protection specialist now.

Amazon Brand Protection services offer several benefits to brand owners and businesses selling on its platform including:

Trademark protection

These services help protect registered trademarks, ensuring that only authorized sellers can use them. This reduces the risk of counterfeit products and unauthorized use of brand names.

Reporting tools and analytics

Red Points’ Amazon brand protection services provide detailed reporting and analytics to brand owners, allowing them to monitor your brand’s performance, track potential intellectual property infringements, and gain insights into unauthorized seller behavior.

Proactive counterfeit removal

Red Points’ Amazon brand protection services use machine learning and other forms of AI to continuously scan listings and remove suspected counterfeits.

Amazon brand protection services are essential for brands for several reasons:

Prevent revenue loss
Unauthorized sellers, gray market goods, and pricing violations divert business and can lead to significant revenue losses.

Safeguard distributor and partners relationship
Cheap fake products create unfair competition for your authorized distributors, jeopardizing your relationship with them.

Protect your brand reputation
Amazon brand protection solution ensures that your brand’s reputation remains untarnished by preventing others from selling or advertising your products without authorization.

Bad actors can infringe on your brand on Amazon using a wide range of deceptive techniques:

Counterfeit products
Counterfeiters and unauthorized sellers are becoming increasingly sophisticated, circumventing Amazon’s brand protection programs and selling fake goods. This can mislead unsuspecting customers and cause serious financial harm to your brand.

Trademark infringement
This practice can involve bad actors using your trademarked logo, name, or other intellectual property without permission, often to create the illusion that a product is associated with your brand.

Misuse of reviews
Infringers might use fake reviews to boost the apparent quality and popularity of their counterfeit or unauthorized products. This can mislead customers into thinking these products are more reputable or higher quality than they actually are.

Keyword manipulation
Some sellers manipulate keywords in product listings to appear in searches for popular brands, even though their products have no relation to those brands.

Gray market goods
Bad actors sometimes sell authentic products that were intended for a different market. These products might differ slightly or not carry the manufacturer’s warranty, and their sale can infringe on your brand’s distribution agreements and regional marketing strategies.