Brand abuse monitoring service scans marketplaces, social media, apps, and websites for potential trademark & copyright infringements every hour
Image recognition technology scans photos to find brand abuse
Machine learning suggests new rules and keyword opportunities
Set up rules that instantly start trademark & copyright infringement enforcement process for unauthorized sellers
Use image cards to validate, pause or discard detected incidents
Prioritize which potential intellectual property infringements require your attention
Get full visibility into your brand abuse coverage at a glance
Measure the impact of your brand abuse monitoring and enforcement actions through different report templates
Use data collected by our brand abuse monitoring software in a way that suits you by exporting it or using our API
Fashion Industry
“We see Red Points as an extension of our in-house counsel team, and we feel in safe hands”
Nicole Klug,
Global Brand Protection Manager at HUGO BOSS
Sports equipment
“It’s the speed and the volume, and the ability to attack hundreds of listings at once – I think that’s the biggest advantage”
Francis Costello,
COO at 100%
Homeware
“I could go on and on about the benefits, but the truth is if you are building a brand, you need to use Red Points”
Jayme Smaldone,
CEO at Mighty Mug
Beauty & Cosmetics
“The advantages of the platform are that I know the listings & which marketplace they are coming from & I can focus”
Shelley Swallow,
Director of Trademark & Copyright Compliance at Beautyblender
Eyewear
“Red Points is helping us reach our long-term goals. The more money and time we have, the more we can focus on Knockaround”
Ed Rainey,
Vice President of Finance and Operations at Knockaround
What is brand abuse monitoring?
Brand abuse monitoring refers to the proactive process of tracking, identifying, and addressing various forms of misuse or infringement on a brand, such as counterfeiting, trademark violations, unauthorized sellers, and intellectual property infringements.
How does brand abuse monitoring benefit businesses?
Brand abuse monitoring helps businesses protect their brand reputation, maintain customer trust, and prevent revenue loss caused by counterfeit products, unauthorized sellers, and brand infringements. It allows businesses to take proactive measures to mitigate risks and enforce their intellectual property rights.
How does Red Points' brand abuse monitoring scan work?
Red Points’ solution utilizes automated monitoring algorithms and machine learning technology to scan various online channels for brand abuses. It identifies suspicious listings, counterfeit products, trademark infringements, and unauthorized sellers. Upon detection, it provides businesses with detailed reports and facilitates the takedown process through direct integration with platforms and legal channels.
