Use Red Points’ intellectual property tracking and protection software to automatically find and remove IP infringement to protect your customers and profits
For trademark and copyright holders, securing your digital assets is a priority for several reasons:
Intellectual property protection software can reduce financial losses due to unauthorized sellers, gray market goods, and pricing violations.
Intellectual property tracking software ensures that your brand's reputation remains untarnished by preventing others from using your intellectual property without permission.
Streamline enforcement
Bad actors can infringe your Intellectual Property rights using a wide range of deceptive techniques:
Bad actors may use your brand's logos, design elements, catalog images, or trademarks on products, packaging, ads, or advertising materials to deceive consumers into believing they are purchasing genuine products or services.
Impersonators often create fake websites or social media profiles that closely mimic your brand's online presence. These deceptive platforms are used to steal sensitive customer information, spread malware, or redirect potential customers away from your legitimate channels.
Counterfeit goods can be sold through various channels, including online marketplaces, unauthorized retail stores, fraudulent multi-brand fake sites, and even on social media platforms, misleading unsuspecting customers and causing substantial financial harm to your brand, making it essential to use automatic intellectual property tracking and protection software.
This is how we identify and report intellectual property infringement:
Red Points' Intellectual Property Software Solutions are the top choice for over 1,300 leading brands to protect their online brand presence. Here's why:
Red Points provides guaranteed transparency in ROI, allowing you to track the tangible benefits of our intellectual property protection software solution.
Red Points manages 4.6 million enforcements per year on top platforms. We offer priority escalation, maintaining a 91% average enforcement success rate.
Our intellectual property tracking software tool cast a wide net, ensuring that we identify and address unauthorized trademark or copyright usage, phishing attempts, and deceptive websites across a multitude of platforms and domains.
"They provide us with a really useful portal to use and a great team to support our day-to-day business… And, most importantly, they have the most cutting-edge technology in the market.”
$500M
In counterfeits removed
"I highly recommend Red Points to other B2B brands without hesitation. Red Points has proven to be immensely valuable in our efforts to combat counterfeit products and ensure the safety of our customers and distributors."
$22M
In infringements removed
"What I like most about Red Points is the collaboration I have with the team. I really feel that they are our partners in addressing the problems."
“We see Red Points as an extension of our in-house counsel team, and we feel in safe hands”
98%
Enforcement success rate
enforcement success rate
worth of intellectual property infringements enforced last year
infringements taken down
Automatically find, validate, and remove online brand abuse targeting your brand
Learn moreAutomatically find and remove fakes on online marketplaces, scam websites and social media with Red Points’ Counterfeit Protection Solution
Learn moreGet unlimited takedowns of fake accounts and profiles with Red Points’ Social Media protection software
Learn moreAutomatically find and take down fraudulent ads on top global search engines targeting your brand in 240+ countries and territories
Learn moreIdentify unauthorized sellers infringing your patents on marketplaces automatically with Red Points' Patent Protection Software
Learn moreAs a leading industry reporter, with over 4.6M enforcements per year in top platforms, we are official partners and have certifications with:
Google's Trusted Copyright Removal program
Youtube-Certified Multi-Channel Network
What are intellectual property protection services?
The best Intellectual Property Protection services detect intellectual property infringements around the clock and across the internet with efficient technological features such as:
– Bot-powered search to identify potential intellectual property infringements across marketplaces and websites;
– Image recognition to detect illegitimate usage of copyrighted assets;
– Machine learning to make the detection of infringement self-improving and suggest new rules and keyword opportunities.
By leveraging Intellectual Property Protection solutions like Red Points, brands should expect to:
– Remove IP infringements automatically or help streamline the enforcement actions
– Leverage automation rules to instantly initiate enforcement against intellectual property infringements
– Access real-time data using intellectual property management software highlighting sellers and geographical areas of particular risk to help your brand make informed decisions to protect your business’s reputation and revenue.
What are the benefits of intellectual property tracking software?
Intellectual property theft can have a huge impact on your brand reputation and bottom line. If left unchecked, stolen IP can take out a major chunk of your revenue and customer base. It can take years for your business to completely recover from the losses.
The main benefits of Intellectual Property Protection software are that it automates the process of monitoring your IP and streamlines the reporting and enforcement process by going after any cases of theft before they cause permanent damage to your business.
Red Points’ Intellectual Property Management software and Protection tools can automatically find and trigger the process of trademark, design registration, and patent or copyright infringement removal. Intellectual property tracking software does so by leveraging AI to scan marketplaces and websites 24/7, and automatically enforcing shutdowns of infringed listings.
How can you protect intellectual property rights with an intellectual property protection software?
Managing and protecting your intellectual property is crucial so that you can protect and maximize the value of your brand and prevent revenue leakage. There are several strategies businesses implement to prevent bad actors from benefiting financially from their inventions, brands, or products.
1- Register for different intellectual properties
Registering your brand’s intellectual properties is one of the best and most effective ways to protect it. This can include trademarking the brand name, logo, designs, slogans, and any other words.
You should also copyright your original product images and any other creative works that uniquely distinguish your brand.
2- Make your branding unique
By doing so it decreases the chances of intellectual property theft. This can be achieved by creating more complex logos and unique designs.
3- Leveraging Intellectual Property Software Solutions
Red Points’ Intellectual Property Protection Software Solutions utilize artificial intelligence to automatically detect and remove online counterfeits. With the help of machine learning tools, such as keyword generation and image recognition our intellectual property protection software is able to process the information retrieved across over 100 online marketplaces, websites, and social networks to detect fakes, piracy, or sellers online and allow our customers to take enforcement actions.
What are the most common violations of intellectual property?
Violations of intellectual property can come in the form of a scam, or fraud, through the unlawful use of one or more elements of a brand’s intellectual property (IP) assets, such as trademarks, copyrighted works, patents, and others.
Here are some examples of common violations of intellectual property brand owners should keep an eye out for:
– Lookalike websites passing off as official outlets
– Also known as typosquatting, URL hijacking involves targeting people on the internet who incorrectly type a website’s domain name in the browser
– Wrongful usage of a brand’s logo, copyright images, or brand name to mislead consumers into buying fake goods
– Intellectual Property infringements on social media where fraudulent profiles use trademarks or copyrighted material to represent a brand
– Intellectual Property infringements in mobile app marketplaces and third-party sites where fraudulent apps install malware designed to steal user credentials for harmful purposes or misrepresent your brand.
Protecting intellectual property software and services can help automatically find and remove any instances of IP infringements to protect your customers and profits.