According to a national survey from brand intelligence platform Red Points, 65% of respondents are likely to spend more online for Black Friday in 2020 than in 2019, with plans to spend an average of $289. Seventy percent are planning on shopping at online marketplaces, such as Amazon and eBay.
However, online retailers need to take precautions against the potentially serious problem of counterfeit goods slipping past supply chain safeguards and being sold via their site on Black Friday. One-quarter (26%) of respondents have purchased counterfeits on Black Friday, and only 20% said they would use a counterfeit product after finding out it was fake.
Meanwhile, more than half of respondents claimed they would ask for a refund. And almost half of respondents who have bought fakes would write cautionary reviews about where they purchased it from.
Counterfeit products also threaten the integrity of brands, as 25% of respondents think removing counterfeits should be done by the brand. More than 40% of respondents would complain to the original brand if they purchased a counterfeit.
Read the full article in Chain Store Age.
