Automatically find and remove infringement with Red Points’ Amazon brand protection solution
Amazon brand protection services are essential for brands for several reasons:
Unauthorized sellers, gray market goods, and pricing violations divert business and can lead to significant revenue losses.
Cheap fake products create unfair competition for your authorized distributors, jeopardizing your relationship with them.
Amazon brand protection solution ensures that your brand's reputation remains untarnished by preventing others from selling or advertising your products without authorization.
Bad actors can infringe on your brand on Amazon using a wide range of deceptive techniques:
Counterfeiters and unauthorized sellers are becoming increasingly sophisticated, circumventing Amazon's brand protection programs and selling fake goods. This can mislead unsuspecting customers and cause serious financial harm to your brand.
This practice can involve bad actors using your trademarked logo, name, or other intellectual property without permission, often to create the illusion that a product is associated with your brand.
Infringers might use fake reviews to boost the apparent quality and popularity of their counterfeit or unauthorized products. This can mislead customers into thinking these products are more reputable or higher quality than they actually are.
Some sellers manipulate keywords in product listings to appear in searches for popular brands, even though their products have no relation to those brands.
Bad actors sometimes sell authentic products that were intended for a different market. These products might differ slightly or not carry the manufacturer's warranty, and their sale can infringe on your brand's distribution agreements and regional marketing strategies.
Identify trademark, patent and brand infringement on Amazon 24/7
Automatically enforce against infringing sellers using your trademark, patent or copyright on Amazon or review detections and decide
See the impact of your Amazon brand protection actions
Bot-powered search
Scan Amazon for potential online infringements every hour with our Amazon brand protection solution
Photo analysis
Image recognition technology scans Amazon listings' photos to identify trademark, patent, and brand infringement
Self-improving detection
Machine learning suggests new rules and keyword opportunities
Automation rules
Set up rules that instantly start the enforcement process for infringing sellers on Amazon in our Amazon brand protection solution
Validation cards
Use image cards to validate, pause or discard detected incidents on Amazon
High-risk shortlist
Use Amazon Brand Protection solution to prioritize which potential infringements require your attention
Performance dashboards
Get full visibility into your brand protection coverage at a glance with Amazon brand protection services
Output reports
Measure the impact of your actions through different report templates of our Amazon brand protection solution
Data extraction
Use data in a way that suits you by exporting it or using our API
When it comes to safeguarding your brand's online presence on Amazon, Red Points stand out as the superior Amazon brand protection agency. Here is why over 1,200 leading brands chose us:
Red Points provides guaranteed transparency in ROI, allowing you to track the tangible benefits of our Amazon brand protection services.
When you choose Red Points’ Amazon brand protection solution, you're entrusting your brand's safety to a team with the knowledge and expertise to outmaneuver even the most sophisticated bad actors.
Red Points manages 4.6 million enforcements per year on top platforms. We offer priority escalation, maintaining a 91% average enforcement success rate. Additionally, our capabilities include seller account freezing and closing, underscoring our comprehensive approach to platform management.
enforcement success rate in all Amazon domains
days average takedown time
incidents processed a day
“We tried to handle the situation internally, with the support of external law firms around the world, but because of the high number of fakes, it was impossible and very expensive for us to continue in that way.”
493,703
Listings removed
“We see Red Points as an extension of our in-house counsel team, and we feel in safe hands”
98%
Enforcement success rate
“Red Points is helping us reach our long-term goals. The more money and time we have, the more we can focus on Knockaround”
34,155+
Listings removed
"They provide us with a really useful portal to use and a great team to support our day-to-day business… And, most importantly, they have the most cutting-edge technology in the market.”
$500M
In counterfeits removed
Red Point’s Ecommerce Brand Protection Service automatically finds and removes spoofing ecommerce sites that take advantage of your brand
Learn moreAutomatically find, track and remove counterfeits listings and sellers to protect your customers and profits
Learn moreIdentify and remove unauthorized sellers on marketplaces, websites, and social media 24/7
Learn moreAutomatically find and automatically enforce against trademark infringement with Red Points’ online trademark monitoring service
Learn moreIdentify unauthorized sellers infringing your patents on marketplaces automatically with Red Points' Patent Protection Software
Learn moreHow do I protect my products and brand on Amazon?
Registering your Intellectual Property (IP) is an important step for protecting your brand on Amazon. By doing so, you are able to prove and claim ownership of your IP when finding counterfeits or infringements. If you need to bring your case to court, registering your IP also gives you better legal protection.
A trademark is not required to sell on Amazon, however, if you wish to enroll in brand protection programs such as Amazon Brand Registry you must have a registered trademark.
When dealing with high volumes of infringements, removing counterfeits from Amazon can be a daunting task. It can take both a lot of time and money to dedicate hours of your time to manually detect and report infringements.
Red Points’ Amazon Brand Protection Services has the capabilities to monitor Amazon’s vast catalog 24/7 to spot counterfeiters or scammers trying to capitalize on your brand.
With the help of machine learning tools, such as keyword generation and image recognition, our Amazon brand protection services are able to process the information retrieved from Amazon to detect fakes, piracy, or sellers online and allow our customers to take enforcement actions.
Is Amazon responsible for counterfeits?
No. It’s the responsibility of the brand to proactively monitor its Intellectual Property on Amazon and other major marketplaces. Many brands use an Amazon Brand Protection solution to streamline and automate the monitoring and removal process.
Amazon has also launched several initiatives to help brand owner protect their assets on its platform:
Amazon Brand Registry
Amazon Brand Registry is a program that helps you protect your brand on Amazon and take better control over your products and Intellectual Property (IP). The service enables brands to give the platform more information on their products and IP so that both brands and Amazon are better positioned to protect against violations.
Amazon Transparency
Amazon Transparency is a service that is designed to prevent counterfeits from reaching customers. It does so by serializing individual items and scanning them before shipment. The idea is that only authentic products are shipped after scanning the codes of each transparency-enabled product.
Amazon IP Accelerator
Additionally, you can use the Amazon Intellectual Property (IP) Accelerator which helps you to register your IP rights by connecting your business with a network of IP law firms. The program also provides brand protection features that safeguard your brand on Amazon before your IP is officially registered.
Amazon Project Zero
Amazon Project Zero (APZ) is the ecommerce giant’s newest and most ambitious response to online counterfeiting. It provides three potential benefits to participating brands: automated IP protection and self-service counterfeit removal, both offered for free, and product serialization, available as an optional paid-for feature.
How do I get people to stop selling my brand on Amazon?
Monitoring your listings efficiently is key to stopping bad actors from selling your products on Amazon. Without a proper Amazon brand protection solution and strategy, counterfeits, IP infringements, and fake reviews might damage your brand without your knowledge.
With so many sellers on Amazon, it is difficult, if not impossible, to manually monitor the listings, so getting professional help is recommended. With Red Points’ technology-based Amazon Brand Protection solution, we can detect IP infringements in real time on Amazon.
How much does the Amazon brand protection solution cost?
The cost of an Amazon brand protection solution will vary depending on the type of protection required.
For more information, schedule a meeting with a brand protection specialist now.
What are the benefits of Amazon brand protection services?
Amazon Brand Protection services offer several benefits to brand owners and businesses selling on its platform including:
Trademark protection
These services help protect registered trademarks, ensuring that only authorized sellers can use them. This reduces the risk of counterfeit products and unauthorized use of brand names.
Reporting tools and analytics
Red Points’ Amazon brand protection services provide detailed reporting and analytics to brand owners, allowing them to monitor your brand’s performance, track potential intellectual property infringements, and gain insights into unauthorized seller behavior.
Proactive counterfeit removal
Red Points’ Amazon brand protection services use machine learning and other forms of AI to continuously scan listings and remove suspected counterfeits.
