Registering your Intellectual Property (IP) is an important step for protecting your brand on Amazon. By doing so, you are able to prove and claim ownership of your IP when finding counterfeits or infringements. If you need to bring your case to court, registering your IP also gives you better legal protection.
A trademark is not required to sell on Amazon, however, if you wish to enroll in brand protection programs such as Amazon Brand Registry you must have a registered trademark.
When dealing with high volumes of infringements, removing counterfeits from Amazon can be a daunting task. It can take both a lot of time and money to dedicate hours of your time to manually detect and report infringements.
Red Points’ Amazon Brand Protection Services has the capabilities to monitor Amazon’s vast catalog 24/7 to spot counterfeiters or scammers trying to capitalize on your brand.
With the help of machine learning tools, such as keyword generation and image recognition, our Amazon brand protection services are able to process the information retrieved from Amazon to detect fakes, piracy, or sellers online and allow our customers to take enforcement actions.