No. It’s the responsibility of the brand to proactively monitor its Intellectual Property on Amazon and other major marketplaces. Many brands use Amazon Brand Protection software to streamline and automate the monitoring and removal process.
Amazon has also launched several initiatives to help brand owner protect their assets on its platform:
Amazon Brand Registry
Amazon Brand Registry is a program that helps you protect your brand on Amazon and take better control over your products and Intellectual Property (IP). The service enables brands to give the platform more information on their products and IP so that both brands and Amazon are better positioned to protect against violations.
Amazon Transparency is a service that is designed to prevent counterfeits from reaching customers. It does so by serializing individual items and scanning them before shipment. The idea is that only authentic products are shipped after scanning the codes of each transparency-enabled product.
Amazon IP Accelerator
Additionally, you can use the Amazon Intellectual Property (IP) Accelerator which helps you to register your IP rights by connecting your business with a network of IP law firms. The program also provides brand protection features that safeguard your brand on Amazon before your IP is officially registered.
Amazon Project Zero
Amazon Project Zero (APZ) is the ecommerce giant’s newest and most ambitious response to online counterfeiting. It provides three potential benefits to participating brands: automated IP protection and self-service counterfeit removal, both offered for free, and product serialization, available as an optional paid-for feature.