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Elise Trecul

Digital Marketer and Researcher

Elise is a digital marketer and researcher, specialized in topics such as brand protection, intellectual property infringement, and ecommerce platforms; particularly regarding the evolution of their innovative online marketing strategies.
Malicious Reddit replica communities becoming a concern for brands
Everything you need to know about fake Amazon reviews
Why young consumers turn to fake fashion online to fill their wardrobe
Alarming consumer behavior with counterfeit toys
Brands being framed by gray market camera sales
[Webinar] Image recognition versus fashion infringements
IP law after Brexit: what rights holders should know
How cheap does a counterfeit have to be to steal your sale?
[Webinar] Protecting Intellectual Property in Emerging Markets
How digitization is advancing the fight against IP crime (part 2)
BII: How gray market sellers will erode brands
Future-proofing your brand protection strategy – Part 1
BII: Counterfeiters testing the waters on Tik Tok, PPC, and more
Counterfeiting and IP in fashion: an introduction
2019 EU customs report: what brands need to know
Fake watches: can you spot the knockoff?
The gray market watch industry: what you need to know
Consumers turn a blind eye on the ill effects of fake sunglasses