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Elise Trecul

Digital Marketer and Researcher

Elise is a digital marketer and researcher, specialized in topics such as brand protection, intellectual property infringement, and ecommerce platforms; particularly regarding the evolution of their innovative online marketing strategies.
Malicious Reddit replica communities becoming a concern for brands

Fashion — 5 mins

Malicious Reddit replica communities becoming a concern for brands

For those of us that are familiar with Reddit, we know it as a place…

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Brand Protection — 4 mins

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Red Points carried out a survey with over 100 industry professionals, asking them what they…

Counterfeiting and IP in fashion: an introduction

Fashion — 8 mins

Counterfeiting and IP in fashion: an introduction

Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless…

The gray market watch industry: what you need to know

Fashion — 5 mins

The gray market watch industry: what you need to know

Today's luxury watch collectors have struck luck; luxury watches are now more affordable and easily…

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