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Elise Trecul

Digital Marketer and Researcher

Elise is a digital marketer and researcher, specialized in topics such as brand protection, intellectual property infringement, and ecommerce platforms; particularly regarding the evolution of their innovative online marketing strategies.
Malicious Reddit replica communities becoming a concern for brands

Fashion5 mins

Malicious Reddit replica communities becoming a concern for brands

For those of us that are familiar with Reddit, we know it as a place…

Everything you need to know about fake Amazon reviews

IP Insights5 mins

Everything you need to know about fake Amazon reviews

Product reviews and star ratings for online shopping are the most important indicator of trustworthiness…

Alarming consumer behavior with counterfeit toys

Toys & Games6 mins

Alarming consumer behavior with counterfeit toys

The counterfeit industry becomes all the more obscure when we consider how dangerous a counterfeit…

How cheap does a counterfeit have to be to steal your sale?

IP Insights4 mins

How cheap does a counterfeit have to be to steal your sale?

Counterfeit products now account for 3.3% of global trade. A percentage that increments with every…

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Brand Protection4 mins

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Red Points carried out a survey with over 100 industry professionals, asking them what they…

Counterfeiting and IP in fashion: an introduction

Fashion8 mins

Counterfeiting and IP in fashion: an introduction

Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless…

The gray market watch industry: what you need to know

Fashion5 mins

The gray market watch industry: what you need to know

Today's luxury watch collectors have struck luck; luxury watches are now more affordable and easily…

8 fashion brands employing lateral thinking to counterfeit issues

Fashion5 mins

8 fashion brands employing lateral thinking to counterfeit issues

In the fashion industry, originality is everything. It can’t come as much of a surprise…

Stitching up the reality behind the counterfeit handbag industry

Fashion6 mins

Stitching up the reality behind the counterfeit handbag industry

Counterfeit handbags have long since extended from New York City’s Canal street to a plethora…

4 reasons why selling counterfeit goods online is getting easier

Ecommerce4 mins

4 reasons why selling counterfeit goods online is getting easier

From 3D printers revolutionizing the industry, to checkout systems on social media, as well as…

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