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Elise Trecul

Digital Marketer and Researcher

Elise is a digital marketer and researcher, specialized in topics such as brand protection, intellectual property infringement, and ecommerce platforms; particularly regarding the evolution of their innovative online marketing strategies.
[Webinar] Protecting intellectual property in emerging markets

Technology2 mins

[Webinar] Protecting intellectual property in emerging markets

Red Points is hosting a webinar focused on a new report from the EU Commission,…

[Webinar] Image recognition versus fashion infringements

Fashion2 mins

[Webinar] Image recognition versus fashion infringements

Whether it’s blockchain taking over how counterfeiters operate or infiltrating social media and influencing how…

Malicious Reddit replica communities becoming a concern for brands

Fashion5 mins

Malicious Reddit replica communities becoming a concern for brands

For those of us that are familiar with Reddit, we know it as a place…

Everything you need to know about fake Amazon reviews

IP Insights5 mins

Everything you need to know about fake Amazon reviews

Product reviews and star ratings for online shopping are the most important indicator of trustworthiness…

Why young consumers turn to fake fashion online to fill their wardrobe

Fashion4 mins

Why young consumers turn to fake fashion online to fill their wardrobe

When it comes to fashion, teenagers and young adults are arguably the most valuable consumers…

Alarming consumer behavior with counterfeit toys

Toys & Games6 mins

Alarming consumer behavior with counterfeit toys

The counterfeit industry becomes all the more obscure when we consider how dangerous a counterfeit…

Brands being framed by gray market camera sales

Electronics4 mins

Brands being framed by gray market camera sales

Buying a professional camera never comes cheap. Prices go anywhere from $400 (USD) to $3,000…

IP law after Brexit: what rights holders should know

Europe2 mins

IP law after Brexit: what rights holders should know

The United Kingdom officially left the European Union on February 1st of this year. While…

How cheap does a counterfeit have to be to steal your sale?

IP Insights4 mins

How cheap does a counterfeit have to be to steal your sale?

Counterfeit products now account for 3.3% of global trade. A percentage that increments with every…

How digitization is advancing the fight against IP crime (part 2)

Market Research1 min

How digitization is advancing the fight against IP crime (part 2)

For the second of this two-part webinar series, Red Points will meet with Peter Ratcliffe…

BII: How gray market sellers will erode brands

Market Research4 mins

BII: How gray market sellers will erode brands

When considering brand erosion, the most common topic that springs to mind is a brand’s…

Future-proofing your brand protection strategy – Part 1

Webinar2 mins

Future-proofing your brand protection strategy – Part 1

Red Points has teamed up with Jorij Abraham from The E-commerce Foundation and the World…

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Brand Protection4 mins

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Red Points carried out a survey with over 100 industry professionals, asking them what they…

Counterfeiting and IP in fashion: an introduction

Fashion8 mins

Counterfeiting and IP in fashion: an introduction

Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless…

2019 EU customs report: what brands need to know

Fashion5 mins

2019 EU customs report: what brands need to know

The European Commission released a new report on the detection of counterfeits at EU customs borders last…

Fake watches: can you spot the knockoff?

Fashion6 mins

Fake watches: can you spot the knockoff?

For a watch collector, there are few things that compare to the thrills of purchasing…

The gray market watch industry: what you need to know

Fashion5 mins

The gray market watch industry: what you need to know

Today's luxury watch collectors have struck luck; luxury watches are now more affordable and easily…

Consumers turn a blind eye on the ill effects of fake sunglasses

Fashion6 mins

Consumers turn a blind eye on the ill effects of fake sunglasses

While designer sunglasses brands innovate in design and technology, counterfeiters see copying these styles as…

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