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Laetitia Woue

Content Marketing Director

Laetitia is a marketing content director at Red Points. Specializing in writing and web content strategy, she previously spent five years working in public relations and communications in London. She holds a B.A. in Journalism and Media.
Scam websites trends in 2024

Impersonation Removal5 mins

Scam websites trends in 2024

In 2023, the Federal Trade Commission (FTC) recorded its highest rate of losses ever reported.…

How is the PREVAIL Act affecting businesses?

IP Insights6 mins

How is the PREVAIL Act affecting businesses?

In today's fiercely competitive business environment, securing intellectual property (IP) rights is essential for companies…

How to report copyright and trademark infringement on Amazon

How To's2 mins

How to report copyright and trademark infringement on Amazon

Reporting infringement on Amazon can seem hard, but it doesn’t have to be. In the…

How to choose the right Brand Protection solution

How To's7 mins

How to choose the right Brand Protection solution

In 2023, there are on average 97 cybercrime victims every hour. Never before have brands…

7 Dangerous counterfeit products you should never buy

Marketplaces5 mins

7 Dangerous counterfeit products you should never buy

Counterfeit products are low-quality imitations of original items. Shoes that should last over a year…

Top 4 brand protection events of 2023 to watch

Brand Protection2 mins

Top 4 brand protection events of 2023 to watch

Trade fairs and brand protection conferences used to be heavily reliant on face-to-face interactions, but…

Introduction to Alibaba IP Protection Platform

Brand Protection3 mins

Introduction to Alibaba IP Protection Platform

Alibaba Group is a major player in the ecommerce space and currently owns some of…

Tips on how to copyright and protect your online course

Entertainment5 mins

Tips on how to copyright and protect your online course

So you are a teacher, a graphic designer, a developer, or any other type of…

Amazon brand protection programs

How To's4 mins

Amazon brand protection programs

After successfully completing part 1 and part 2 of our guide to remove counterfeits on…

Brand impersonation on social media & its growing impact on businesses’ revenue

Social Media3 mins

Brand impersonation on social media & its growing impact on businesses’ revenue

Twitter Blue's recent implementation has led to an increase in fake profiles on the platform,…

4 trends you should know about the fake fitness products

Sports5 mins

4 trends you should know about the fake fitness products

In this article, we will take a look into Red Points’ market research on fake…

5 practical ways to turn IP data into actionable business insights

Brand Protection4 mins

5 practical ways to turn IP data into actionable business insights

You’ve just employed a brand protection solution for your business, so what now? How do…

Protect your intellectual property internationally in 4 easy steps

Brand Protection5 mins

Protect your intellectual property internationally in 4 easy steps

The world is now a global village and things produced in one part of the…

Why is piracy such a problem in Europe?

Piracy2 mins

Why is piracy such a problem in Europe?

Europe has a severe problem with piracy. We look at what is being done to…

How to effectively grow your online business on Facebook and Instagram

Brand Protection4 mins

How to effectively grow your online business on Facebook and Instagram

Facebook and Instagram are two of the world’s biggest social platforms. With more than 2…

Top ecommerce trends you should know for Black Friday this year

U.S.4 mins

Top ecommerce trends you should know for Black Friday this year

What will Black Friday look like this year? In this article, we take a look…

Post-COVID-19: New cosmetics ecommerce trends on the rise

Beauty5 mins

Post-COVID-19: New cosmetics ecommerce trends on the rise

Since the beginning of the year, many companies and industries around the world have had…

3 ways technology can tackle the global counterfeiting problem

Technology3 mins

3 ways technology can tackle the global counterfeiting problem

Counterfeiting isn’t a new problem. In fact, the companies selling fake goods have been around…

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