Michael Lefavor

Michael Lefavor is the Director of Policy & Platform Partnerships at Red Points, bringing over 25 years of experience in ecommerce, marketplace operations, and intellectual property protection. With 20 years at eBay and 5 years at Red Points, Michael has developed a unique perspective on marketplace policies, IP enforcement, and the evolving relationship between platforms and rights holders. He works closely with leading global marketplaces and digital platforms to address infringement challenges and improve brand protection strategies. His insights focus on emerging industry trends, evolving enforcement practices, and the technologies shaping the future of online brand protection.