IP protection is an ongoing effort across global retail, and it works best when platforms and rights holders work closely together. Rights holders invest significant time and resources in this work, from tracking high-volume listings to gathering supporting evidence.
Temu has built a multi-layered IP protection framework centered on proactive governance. By combining seller vetting, proactive monitoring, and brand collaboration, Temu aims to improve early detection and reduce the workload for rights holders. In addition to its proactive measures, Temu supports a direct reporting system for rights holders, with average resolution taking less than 24 hours.
This guide outlines Temu’s protection model and 2026 results, explains the reporting process for independent creators and SMEs, and shows how automated enterprise tools like Red Points work alongside Temu’s standardized IP infrastructure to support brand protection at scale.
Key takeaways
- Temu works directly with more than 3,000 brands through its Brand Guardian Initiative, free of charge and whether or not they sell on Temu, and proactively monitors more than 15,000 brands.
- Listings are screened against a detection database of more than 47 million images and 9.5 million keywords before going live.
- Rights holders can report trademark, copyright, patent and design infringement through the IP Portal, whether or not they sell on Temu, with up to 200 listings per complaint.
- Temu resolves IP complaints in under 24 hours on average.
How Temu’s proactive IP protection works: 2026 results
Rather than relying solely on reactive complaint handling, Temu operates a multi-layered, proactive IP defense framework. Between June 2025 and May 2026, Temu expanded its proactive brand monitoring to over 15,000 brands, triple the number from the previous year. Over the same period, the large majority of enforcement actions were initiated by Temu’s own systems, with proactive removals of potentially infringing listings outnumbering reactive takedowns 331 to 1.
Further details from Temu’s 2026 Intellectual Property Protection Report (covering June 2025 to May 2026) highlight the following core pillars:
- Seller vetting and enforcement: Temu verifies merchant registration credentials through third-party databases during onboarding. Repeated violations lead to store terminations.
- Proactive and continuous listing monitoring: Every listing is screened, before it goes live, against a detection database containing more than 47 million images and 9.5 million keywords. Image coverage expanded more than ninefold over the previous year. System algorithms and reference materials provided by rights holders help flag potentially infringing items before they reach shoppers, while continuous post-listing monitoring combines automated systems, human review, and rights-holder reports to investigate and enforce against violations.
- Shopper education and reporting: Through its “Say No to Counterfeit” initiative, Temu applies search blocks for counterfeit-related terms and directs shoppers to anti-counterfeit educational resources. Shoppers can also flag suspect listings through a “Report this item” function that alerts Temu’s review teams.
- Brand and industry collaboration: Through its Brand Guardian Initiative (BGI), Temu partners directly with over 3,000 brands, including approximately 500 small and medium-sized enterprises (SMEs). Open to all rights holders free of charge regardless of their selling status on Temu, the program enables brands to contribute IP assets for proactive monitoring while accessing dedicated support channels and expedited takedown processes. Temu also engaged with over 130 industry associations, nearly doubling its engagement year-over-year, including IACC, INTA, UNIFAB, ACG, and INDICAM.
How to report IP infringement on Temu in 3 steps
Complementing its proactive defense, Temu provides a structured IP enforcement channel. It allows independent creators, SMEs, and large brands to protect their assets efficiently without requiring complex technical integration.
Step 1: Set up your IP Portal and Brand Registry accounts
How it works: The official channel for submitting IP infringement complaints is the IP Portal. To get started, create an account using a regularly monitored email address.
Key notes: Rights holders can also use the Brand Registry Portal as a centralized repository for their intellectual property information and supporting documentation, which can help streamline future complaint submissions.
Step 2: Start a complaint and add the listing details
How it works: Select the relevant complaint type (trademark, copyright, patent, or design infringement) and provide the URLs of the listings at issue.
Key notes: Make sure the rights holder name provided matches the name shown on the relevant registration or ownership documentation. Rights holders can submit an unlimited number of complaints, each accommodating up to 200 listings and 10 images to cover multiple violations involving the same IP right.
Step 3: Attach evidence and describe the infringement
How it works: Upload clear, side-by-side comparative evidence (e.g., annotated screenshots highlighting copied artwork, unauthorized logos, or packaging) and provide a concise, factual description of the violation.
Key notes: Focus on verifiable facts (e.g., “Reported listing features unauthorized use of trademark infringing upon registered trademark #XXXXX”) rather than broad assertions to accelerate review.
How Red Points helps brands manage IP workflows on Temu and other marketplaces
Temu’s official IP Portal provides a dedicated direct channel for enforcement. For brands that need to manage IP rights at scale across multiple e-commerce platforms, Red Points helps make enforcement actions more efficient by centralizing detection and complaint preparation across their global marketplace operations. Red Points handles 5.1M+ enforcements a year for 1,400+ brands.
AI detection with image recognition and OCR: Red Points continuously scans marketplaces using text matching, image recognition, and optical character recognition (OCR) technology to detect obscured logos, subtle brand misspellings, or modified promotional images that manual searches might miss.
Rule-based validation: Customized brand rules distinguish authorized distributors from potential infringements, filtering out false positives before enforcement action is initiated. The brand sets the rules and decides how much of the process to automate.
Structured, high-volume complaint submission: Standardized data structures allow Red Points to organize verified IP evidence and submit high-volume complaints through automated workflows, within rules and oversight the brand controls.
Seller network analysis: Red Points analyzes metadata, image fingerprints, pricing structures, and merchant identifiers to map out hidden connections between storefronts. Identifying these repeat-offender networks helps legal teams, based on criteria the brand defines, decide when to escalate systematic violations to Temu for store-level termination.
Relisting monitoring: Automated visual fingerprinting continuously scans previously enforced product pages and seller profiles to detect relisted items, enabling brands to flag potential relistments for follow-up complaints without requiring manual re-inspection.
Frequently asked questions about IP protection on Temu
Can an independent creator or brand enforce IP rights on Temu if they do not sell on the platform?
Yes. Temu’s IP enforcement channels are free and open to rights holders, whether or not they sell on the platform. They can submit complaints through the IP Portal or participate in the Brand Guardian Initiative (BGI). Launched in April 2024, BGI integrates participating brands’ IP information into Temu’s protection systems and provides dedicated support. Temu works directly with more than 3,000 brands through BGI, including approximately 500 small and medium-sized businesses. Separately, its proactive monitoring system covers more than 15,000 brands.
What is the difference between Temu’s Brand Registry Portal and IP Portal?
The Brand Registry Portal serves as a centralized, free repository where rights holders can upload and manage official IP certificates. The IP Portal is the operational channel used to actively submit, track, and manage individual or bulk infringement complaints.
How does Red Points help brands improve IP enforcement efficiency on Temu?
Red Points streamlines brand protection workflows by continuously scanning marketplaces for potential infringements, validating detections against custom brand rules to reduce false positives, and organizing evidence into structured complaint packages. For brands managing IP across multiple e-commerce platforms, this centralizes detection and preparation, allowing teams to focus on strategic decisions while helping ensure complaints submitted are well-structured and ready for review.
How long does Temu take to resolve IP complaints?
Temu resolves IP complaints in under 24 hours on average.
What types of IP infringement can I report on Temu?
You can report trademark, copyright, patent and design infringement, all through Temu’s IP Portal.
How many listings can I include in one Temu IP complaint?
Each complaint can cover up to 200 listings and 10 images involving the same IP right, and there is no limit on the number of complaints you can submit.
What evidence should I include in a Temu IP complaint?
Include clear side-by-side comparisons, such as annotated screenshots of copied artwork, unauthorized logos or packaging, plus a short factual description that references the registration. The rights holder name must match the name on the registration or ownership documents.
How does Temu handle repeat violations?
Repeated violations lead to store termination. Temu closed more than 16,000 storefronts for repeat IP offenses between June 2025 and May 2026.
How does Temu stop counterfeits before they are listed?
Temu verifies merchant credentials at onboarding. Every listing is then screened against more than 47 million images and 9.5 million keywords before it goes live.
What is Temu’s Brand Guardian Initiative (BGI)?
Launched in April 2024, BGI lets brands add their IP to Temu’s monitoring systems and get dedicated support. It works directly with more than 3,000 brands, including about 500 SMEs, whether or not they sell on Temu.
