Counterfeits flooding marketplaces. Impersonation scams duping your customers. Fraudulent websites tarnishing your reputation. These challenges aren’t new—but they’re growing, evolving, and becoming harder to tackle.
You already know the stakes. Every undetected infringement chips away at your revenue, customer trust, and competitive edge. But here’s the hard truth: not all brand protection solutions are created equal.
The wrong software can leave critical gaps—missing threats on certain platforms, delivering false positives, or struggling to scale with your needs. Worse, it can drain resources with limited automation and insights, leaving your team stretched thin while threats escalate.
Choosing the right brand protection software isn’t just about detection; it’s about having a partner that helps you win.
This guide takes the guesswork out of finding your perfect match. Explore the 10 best brand protection software solutions of 2025 and learn the six factors that will ensure you choose one that delivers real results.
How to choose the right brand protection software
Before we review any specific brand protection software, we want to cover which features will benefit you most when choosing the best brand protection software for your business:
- Will the software detect all relevant infringement types and platforms? Effective brand protection software must cover a wide range of infringement types, from counterfeit goods to gray market listings, across channels like websites, social media, and marketplaces.
- How scalable and adaptable is the software? As your brand grows, so do the threats. Ensure the software can handle increasing detection and enforcement volumes without compromising accuracy.
- What are the enforcement capabilities? Strong enforcement tools are essential to act swiftly against threats. Look for unlimited enforcements with no hidden fees, priority API connections with key platforms, and the ability to automate enforcement rules.
- Does the software provide actionable insights and support predictive strategies? The software should not just detect infringements but also offer data-driven predictions to anticipate and prioritize threats.
- Is the pricing model transparent and ROI-driven? A predictable pricing model with no caps ensures you won’t face unexpected costs during spikes in demand. Additionally, some providers offer revenue recovery services to turn risks into opportunities.
- What level of customer support and expertise does the vendor offer? Beyond technology, a dedicated customer success manager (CSM) and access to IP experts are critical for aligning the solution with your goals. Ask about their onboarding process, knowledge transfer capabilities, and the quality of insights provided through dashboards and reporting.
With these 6 things in mind, let’s look at at some of the best brand protection software solutions for 2025.
- Red Points – World’s most widely used brand protection platform with unlimited detections and takedowns.
- PhishLabs – Expert in phishing attack detection and mitigation for brand abuse.
- Numerator – Retail analytics solution focusing on monitoring unauthorized sales and compliance.
- Recorded Future – Real-time threat intelligence for managing online risks like phishing and brand abuse.
- Systech – Anti-counterfeiting and supply chain security specialist.
- Wiser Market – Comprehensive brand monitoring for counterfeits and unauthorized sellers.
- SnapDragon – Brand protection for marketplaces and social media.
- OpSec Security – Global brand protection combining physical and digital solutions.
- Mimecast – Email security platform targeting phishing and impersonation attempts.
- Brandstock – Specialist in IP management and enforcement for diverse portfolios.
1. Red Points
⭐⭐⭐⭐Rating: 4.4/5 on G2
Red Points is widely recognized as the world’s most widely used brand protection platform, trusted by over 1,300 global brands. It excels in detecting and eliminating counterfeit products, impersonation websites, piracy, and unauthorized sellers across a wide range of online channels.
Leveraging AI-powered technology and the largest brand protection dataset—analyzing over 2.7 billion data points monthly—Red Points offers unmatched precision in detecting and eliminating threats. Its scalable solution empowers businesses to safeguard their reputation, recover lost revenue, and protect consumers from online risks.
Why Red Points Stands Out
Red Points addresses modern brand protection challenges with a unique combination of advanced technology, scalability, and human expert support:
- Unlimited Takedowns: Unlike competitors, Red Points provides 24/7 unlimited detections and takedowns, ensuring comprehensive protection without hidden costs or limits—even during fraud spikes. With a flat-fee pricing model, businesses don’t need to worry about budget surprises or justifying additional costs during critical moments.
- Widest Coverage: Red Points’ proprietary search algorithms and computer vision technology detect threats across traditional e-commerce platforms (like Amazon and eBay), ads, social media, the deep web, and even emerging platforms like WeChat and Duoeyin. Its advanced capabilities include identifying circumvention techniques ensuring no threat goes unnoticed.
- Leading Enforcer: With over a decade of building enforcement expertise, Red Points executes over 5 million enforcements annually using priority API connections and a parallel enforcement request engine. Its human oversight teams adapt to evolving fraud tactics and ensure swift, consistent action, even for complex cases.
- Reliable AI: Red Points’ AI suite combines generative AI for scaling detection for accurate, risk-free enforcement.
Red Points distinguishes itself among various solutions; consistently, everyone I’ve collaborated with has been exceptional. In the dynamic realm of fraud, counterfeits, and intellectual property, Red Points consistently provides innovative ideas and practical solutions, remaining readily accessible. The platform undergoes continuous updates, effectively incorporating feedback. Thanks to Red Points’ adaptability, we’ve successfully streamlined internal processes, saving valuable time for our teams when reporting infringements. – Verified G2 Reviewer
Who Should Use Red Points?
Red Points is ideal for:
- Brands dealing with counterfeit goods, piracy, unauthorized sellers, gray market or impersonation websites.
- Companies seeking peace of mind with full coverage, incident prediction, and intelligent enforcement to tackle complex and emerging threats.
- Businesses looking to ease the workload of their internal teams and resources by securing comprehensive, consistent coverage and impactful, priority-driven actions at scale.
2. PhishLabs
⭐⭐⭐⭐Rating: 4.4/5 on G2
PhishLabs offers solutions for detecting and mitigating phishing attacks and other digital threats, helping organizations address brand abuse and online fraud.
Why PhishLabs Stands Out
PhishLabs provides:
- Digital Risk Monitoring: Focused on identifying threats such as phishing and impersonation across digital channels.
- Threat Analysis: Combines technology with human expertise for detection and remediation.
- Threat Takedown Services: Removes phishing sites and fraudulent domains.
The platform provides extensive coverage across various digital channels, including email, social media, and websites, making it a robust solution for protecting against a wide range of threats. The support team is responsive and knowledgeable. The platform user-friendly, with a well-designed interface that makes it easier to monitor and respond to threats.. – Verified G2 Reviewer
Who Should Use PhishLabs?
Organizations aiming to monitor and respond to phishing and brand abuse.
3. Numerator Insights
⭐⭐⭐⭐Rating: 4.4/5 on G2
Numerator focuses on retail analytics and monitoring unauthorized sales, providing brands with insights to manage online risks and optimize compliance strategies.
Why Numerator Stands Out
Numerator offers:
- Retail Channel Monitoring: Tracks pricing, distribution, and online listings.
- Market Insights: Provides analytics to support decision-making.
- Custom Reporting: Supplies data to assist with brand protection.
Numerator insights are extremely easy to export, making it simple to take a graph or data point and embed it within your own deck. The graphics are clean and easy to comprehend. – Verified G2 Reviewer
Who Should Use Numerator?
Brands looking to monitor unauthorized sellers and improve market oversight.
4. Recorded Future
⭐⭐⭐⭐Rating: 4.6/5 on G2
Recorded Future provides threat intelligence tools to help businesses monitor and address risks like brand abuse and phishing attempts.
Why Recorded Future Stands Out
Recorded Future delivers:
- Real-Time Monitoring: Tracks digital threats across multiple channels.
- Predictive Tools: Uses data analytics to identify emerging risks.
- Threat Mitigation: Assists in managing and addressing online risks.
I like how Recorded Future is a complete package. Do you need a Sandbox to detonate malware sample and URLs? RF has it. Do you need to be up-to-date on the latest developments in Information Security? RF is doing that for us well. – Verified G2 Reviewer
Who Should Use Recorded Future?
Organizations that require intelligence tools for brand protection and risk management.
5. Systech
Systech provides anti-counterfeiting and supply chain security solutions, enabling businesses to track and authenticate products.
Why Systech Stands Out
Systech supports:
- Serialization: Tracks product authenticity through unique identifiers.
- Supply Chain Traceability: Ensures transparency in the product lifecycle.
- Anti-Counterfeiting Measures: Focuses on protecting products in transit and at retail.
Who Should Use Systech?
Companies that prioritize supply chain security and product authentication.
6. Wiser Market
Wiser Market offers services to help businesses monitor and address counterfeits, gray-market sellers, and brand abuse across various digital platforms.
Why Wiser Market Stands Out
Wiser Market provides:
- Monitoring Services: Tracks infringements across marketplaces and online channels.
- Enforcement Support: Assists with identifying and addressing brand violations.
- Custom Solutions: Adapts strategies to suit different business needs.
Who Should Use Wiser Market?
Brands seeking support to manage counterfeits and unauthorized sellers.
7. SnapDragon
SnapDragon focuses on helping small and medium-sized businesses address counterfeiting and unauthorized sales on marketplaces and social media.
Why SnapDragon Stands Out
SnapDragon offers:
- Accessible Tools: Provides user-friendly solutions for monitoring and reporting.
- Marketplace Monitoring: Tracks activity on platforms like Amazon and eBay.
- Cost-Effective Options: Designed for SMEs with limited resources.
Who Should Use SnapDragon?
Small businesses looking for straightforward brand protection tools.
8. OpSec Security
OpSec Security provides a combination of digital and physical solutions to help brands protect their intellectual property and combat counterfeiting.
Why OpSec Stands Out
OpSec focuses on:
- Brand Protection Strategies: Covers counterfeiting, gray-market activity, and online threats.
- Global Reach: Supports enforcement across international markets.
- Customizable Programs: Offers solutions tailored to client needs.
Who Should Use OpSec Security?
Brands requiring comprehensive brand protection and IP management.
9. Mimecast
⭐⭐⭐⭐Rating: 4.4/5 on G2
Mimecast delivers email security solutions aimed at preventing phishing and impersonation attempts, helping businesses manage email-based risks.
Why Mimecast Stands Out
Mimecast specializes in:
- Email Threat Protection: Prevents phishing and fraud in corporate email systems.
- Impersonation Monitoring: Identifies and mitigates fake domains.
- Seamless Integration: Works with enterprise email platforms.
Overall, I value the security, flexibility, and user-friendly nature of Mimecast Advanced Email Security. It is a powerful tool for protecting email communications. It allows me to set customised policies that align with my firm’s specific needs. – Verified G2 Reviewer
Who Should Use Mimecast?
Organizations focused on email security and fraud prevention.
10. Brandstock
Brandstock provides intellectual property management and enforcement services, assisting businesses in safeguarding their trademarks and IP rights.
Why Brandstock Stands Out
Brandstock offers:
- IP Management Services: Helps manage and enforce trademarks.
- International Network: Supports global IP enforcement efforts.
- Legal Integration: Combines legal expertise with technological tools.
Who Should Use Brandstock?
Companies with diverse IP portfolios seeking protection and enforcement.
What’s next?
The brand protection software solutions highlighted in this article offer a variety of tools and features to address these challenges, from AI-powered detection to comprehensive enforcement capabilities.
Whether you’re a global enterprise seeking scalability and advanced technology, or a small business looking for straightforward, cost-effective solutions, there’s a platform suited to your needs.
Ultimately, choosing the right brand protection software depends on your unique challenges and priorities. By investing in a solution tailored to your needs, you can not only safeguard your brand but also gain peace of mind and a competitive edge in the marketplace. Request a demo with one of our brand protection experts to see how we can support your brand,
