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Brand Protection
5 mins

How to report a brand infringement on Flipkart

How to report a brand infringement on Flipkart
CHECK OUT THE BEST BRAND PROTECTION PLAN AVAILABLE FOR YOU

Table of Contents:

    With over 400 million registered customers, 150 million product listings, and 375k+ sellers, Flipkart is a major eCommerce platform and its popularity has made it a minefield for brand infringement issues. Scammers can easily fly under the radar considering the sheer number of product listings and sellers on the platform.

    Skechers, the US-based athletic shoe brand, had filed a case against Flipkart, along with a few other eCommerce platforms, for selling fake products. The case was filed after Skechers raided seven warehouses in India with the help of the local police. There were over 15,000 fake “Skechers” shoes found in the raid, many of which were listed on Flipkart as original products.

    While Flipkart promptly takes action to take down fake product listings and is vehemently against any kind of intellectual property infringement, the platform does not actively monitor listings for brand infringement. 

    Meaning that the responsibility falls on brands to monitor the eCommerce platform and report any infringements to Flipkart, hopefully before scammers can cause permanent damage to the brand’s revenue and reputation.

    What is Flipkart?

    Founded in 2007, Flipkart is an eCommerce company that started its operations in India but now delivers products across 200+ countries around the world. With Walmart’s primary stake in Flipkart, followed by Tencent, Flipkart has become one of the biggest eCommerce platforms in India, positioning itself as the clear rival of Amazon. 

    It acts as an intermediary between sellers and customers. The platform’s product range includes everything from gadgets to books, clothes, toys, home furnishings, clothes, shoes, and more. 

    The platform clearly states that it has a zero-tolerance policy for sellers that are found violating IP rights, quality guidelines, or customer trust.

    It also has the ‘Flipkart Assured’ model that allows sellers to keep their inventory in Flipkart warehouses. The eCommerce platform manages the complete fulfillment of orders right from packaging to delivery. The products sent to the warehouses by sellers go through rigorous quality checks to ensure customers always get what they ordered.

    The sellers also get a badge labeled ‘Flipkart Assured’ that is displayed on all their product listings, which helps improve customer trust as it guarantees high-quality products and fast delivery. This, in turn, also helps customers distinguish between authentic and fake product listings. 

    What is Flipkart’s brand IP infringement policy?

    Flipkart states that all sellers should ensure their product listings are genuine. If any sellers attempt to sell fake products on Flipkart, they can get directly blacklisted. 

    The platform prohibits sales of counterfeit products, replicas, imitation of original products, unauthorized products, and products that infringe on someone else’s copyright or trademark. 

    In case a product listing gets reported multiple times for a ‘Fake product suspected’ reason, Flipkart suspends the account for a limited time and sends the seller a warning email asking for either the purchase invoice of the products in the listing or a brand authorization letter within seven days. If the seller fails to respond or fails to provide the required documents, their account can get permanently blacklisted. 

    Here are the trademark-related rules that sellers need to follow on Flipkart:

    • As a seller on Flipkart, you cannot use the trademark or logo that you don’t own or have the authorization to use.
    • You cannot use a brand name you don’t own or have the authority to use. (The brand name cannot be used in the title of your product listing or as your seller display name) .
    • You cannot use another brand name as a search query for your own private label product. 
    • You cannot state that a compatible accessory is a brand accessory. For instance, a charger compatible with Apple’s iPhone or iPad cannot be listed as an Apple charger. 

    Here are the copyright-related rules that sellers need to follow on Flipkart:

    • Product images posted by a seller on a listing should not be the copyright of another individual or business. The seller should either own the copyright or have due permission from the copyright owner.
    • You can’t use product images taken from Google searches without checking with the copyright owner of the images.
    • You also cannot use music compositions or videos in ads that have third-party copyright without the permission of the owner.

    How can I remove an item from Flipkart?

    If you see a seller on Flipkart infringing on your brand’s intellectual property in any way, you can report the brand infringement to Flipkart to get it taken down. 

    1- Report brand infringement when you don’t have a Flipkart seller account

    An authorized agent of the brand or the intellectual property owner needs to directly email Flipkart at infringement@flipkart.com. The email should include all the following information so that Flipkart can review the infringement claims and take action accordingly. 

    • Details of the copyrighted/trademarked work that has been infringed. 
    • Product ID/ website link of the product listings that are infringing on your intellectual property. (Make sure that you provide the actual product listing URLs and not links to search queries or browse pages since those are dynamic and can change from time to time).
    • Your contact information; including your email address, telephone number, and mailing address.
    • A statement mentioning that the products are being sold on the website without the permission of the intellectual property owner.
    • A statement clearly mentioning that you are the intellectual property owner or authorized to present the complaint on behalf of the intellectual property owner.
    • Brand name.
    • Copyright/ Trademark certificates as email attachments (depending on the type of infringement).

    2- Report brand infringement when you have a Flipkart seller account

    If you already have a Flipkart seller account, you can also report the infringement through the Seller dashboard by following the steps below:

    1- In the Seller Dashboard, select Listings and Catalog–> Report Infringement/ Fraud –> I want to report brand infringement.

    2- Now click on the ‘Create a Seller Support Ticket’ button.

    3- A new form will open up to create a support ticket. Add the description about the infringement and then click on the infringement form to provide details. 

    The template form will be in the form of a PDF, which you need to download, fill in, and then upload. You will also have to upload the copyright certificate/ trademark certificate/ brand authorization letter to prove you are the intellectual property owner or are authorized to speak on their behalf.

    4- Finally, click on submit. 

    How to prevent brand infringement on Flipkart

    Register your intellectual property

    Flipkart makes it clear in its terms and conditions that it will only take down infringed product listings when you can prove intellectual property infringement. When you report a brand infringement, uploading the copyright/trademark certificate as the intellectual property owner or the person authorized by the intellectual property owner is a big requirement. 

    That means that the easiest way to fight brand infringement on Flipkart is by registering your intellectual property. You can register for the copyright of your brand’s product images, descriptions, and designs. You can also register for the trademark of your logo, brand name, and brand colors. This will not only help you take down fake or counterfeit product listings on Flipkart but on other platforms as well.

    Look out for hijacked and piggybacked listing

    A hijacked listing is one where another seller tries to take away the ‘Buy box’ by selling a product exactly the same as yours, except it’s a counterfeit version offered at a highly discounted price. 

    Similarly, a piggybacked listing is one where unauthorized sellers sell your actual products. In many cases, unauthorized sellers list products online that are old, low quality, or from a rejected stock to make quick profits. 

    Both hijacked and piggybacked listings can affect your business revenue or brand reputation as well since customers end up receiving low-quality versions of your products. In the case of piggybacked listings, many customers may not receive a product warranty either. 

    The easiest way to identify these listings is by purchasing products from suspicious sellers and inspecting them for counterfeit claims or unauthorized sales. 

    If the product is in fact a counterfeit, you can report it directly to Flipkart to get the product listing taken down. If the product is original but is being sold through an unauthorized seller, you can send them a cease and desist letter.

    Monitor product listings

    While you can’t completely prevent scammers from trying to infringe on your IP, you can effectively shut them down before they can cause any major damage.

    Instead of manually scanning through the Flipkart platform, which can be extremely time-consuming and challenging, you can use an automated platform to help monitor product listings. 

    Red Points’ Brand Protection software can effectively find, track, and even remove counterfeit listings automatically. It scans the web for any kind of infringements with its bot-powered search and automatically reports infringements to get the listings taken down. 

    What’s next 

    Flipkart is one of the biggest eCommerce platforms in Southeast Asia. Whether your brand is planning to expand in the region yet or not, you need to constantly monitor the platform to ensure bad actors aren’t trying to take advantage of your brand’s success.


    See how you can track and take down counterfeits with Red Points’ brand protection software.

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