A seller on Flipkart is using your trademark, copying your product photography, or offering goods that appear to be counterfeit. Before Flipkart can review the case, you need to identify the right being infringed and provide evidence tied to the exact listing.
For trademark-registered brand owners, Flipkart Brand Assure provides a direct route to report unauthorized listings and sellers. Rights holders can also submit copyright and trademark complaints through Flipkart’s infringement team.
Flipkart monitors its marketplace independently. Its current controls include automated text and image detection, human review, seller inspections, and risk-based checks. Brand reports remain important because rights holders can confirm ownership, identify authorized sellers, and provide evidence that Flipkart may not otherwise have.
This guide explains which reporting route to use, what evidence to prepare, and how to respond when removed products reappear through another seller or listing.
TL;DR
- Flipkart Brand Assure is the platform’s main IP protection program for trademark-registered brand owners.
- Rights holders can also report copyright and trademark infringement by emailing infringement@flipkart.com.
- Include the exact product URL, product ID or FSN, seller details, screenshots, and evidence of your trademark, copyright, or registered design.
- An unauthorized seller is not automatically infringing. The report should explain whether the product is counterfeit, the listing copies protected content, or the seller makes a false claim of affiliation.
- Removed products may return under new listings or seller accounts, so brands should track product IDs, seller details, images, and previous case references.
How to report infringement on Flipkart
The best route depends on the type of right involved and whether your brand has access to Brand Assure.
| Situation | Recommended route | What to prepare |
| Ongoing trademark or counterfeit enforcement | Flipkart Brand Assure | Trademark details, exact listing IDs, seller information, and evidence of infringement |
| Copyright infringement | Email infringement@flipkart.com | Original work, exact product ID, ownership evidence, and infringing listing details |
| Trademark infringement without Brand Assure access | Email infringement@flipkart.com | Trademark certificate, brand name, exact listing details, and explanation of the misuse |
| Design infringement | Brand Assure, where available | Design registration, product comparison, and exact listing details |
| Suspected unauthorized seller | Brand Assure or the relevant Flipkart reporting route | Seller identity, distribution records, listing details, and evidence of misleading claims or infringement |
| High-volume or recurring infringement | Brand protection monitoring and managed enforcement | Brand assets, seller data, historical incidents, and approved enforcement rules |
Always preserve the listing before reporting it. Sellers can change images, descriptions, pricing, or account details after a complaint is filed.
What is Flipkart Brand Assure?
Brand Assure is Flipkart’s intellectual property protection program for trademark-registered brand owners.
It gives participating brands visibility into who is selling products under their name and a direct channel to report unauthorized or infringing listings.
Flipkart reported that more than 11,000 brands had joined the program by December 2025. The company says Brand Assure has been used to resolve incidents involving brand names, logos, copyrighted material, and product designs.
Brand Assure forms part of a broader marketplace enforcement system. Flipkart also uses:
- Automated text and logo detection
- Optical character recognition
- Image-matching technology
- Human validation before confirmed listings are removed
- Seller inspections and geo-tagged address checks
- Risk-based seller onboarding
- Reason codes and a contest process for affected sellers
Between October 2024 and October 2025, Flipkart says it actioned more than 10 million listings for counterfeit or compliance violations and removed 13,000 sellers.
These controls do not remove the need for brands to monitor the platform. Flipkart may detect a suspicious listing, but the rights holder is often best placed to confirm whether the product, seller, image, or use of the trademark is authorized.
What can you report on Flipkart?
A report should identify the specific right or policy being violated. The fact that a seller is unfamiliar or outside your approved distribution network does not automatically establish infringement.
Counterfeit products
A counterfeit product uses a trademark, logo, packaging, or other protected identifier to present an unauthorized product as genuine.
Useful evidence may include:
- Differences between the suspected product and the original
- Packaging errors
- Missing serial numbers or authenticity features
- Test-purchase results
- Prices that are inconsistent with the genuine product
- Customer complaints or photographs
- Repeated use of the same seller details across counterfeit listings
Counterfeit reports are usually based on trademark rights and evidence that the product is not genuine.
Trademark infringement
Trademark infringement may occur when a seller uses a protected brand name or logo in a way that confuses shoppers about who made, approved, or supplied the product.
Examples include:
- Placing a brand logo on a counterfeit item
- Presenting a listing as an official brand store
- Claiming to be an authorized distributor without permission
- Using the trademark for an unrelated private-label product
- Copying brand packaging to create a false association
- Using the brand name in a misleading product title
A seller can sometimes refer to a trademark lawfully, such as when accurately describing compatibility or reselling genuine goods. Explain how the specific use is likely to mislead customers rather than reporting every reference to the brand.
Copyright infringement
Copyright complaints can cover copied:
- Product photographs
- Videos
- Illustrations
- Marketing text
- Packaging artwork
- Product manuals
- Website content
Copyright generally exists when the original work is created. A registration certificate may provide useful evidence, but it is not the only way to demonstrate ownership.
Brands should preserve original files, publication records, contracts, and other documents showing when the work was created and who owns it.
Design infringement
A registered design may protect the visual appearance of a product, including its shape, pattern, configuration, or ornamentation.
Where a listing copies a protected design, prepare:
- The relevant design registration
- Images of the registered design
- Images from the Flipkart listing
- A clear comparison of the protected and suspected products
- The exact listing and seller details
Flipkart identifies design infringement as one of the issues handled through its Brand Assure program.
False claims of authorization
A seller may use terms such as “official,” “authorized,” or “brand approved” without permission.
This can support a report where the statement misleads customers or is combined with trademark misuse, counterfeit products, copied images, or false warranty claims.
Unauthorized resale
An unauthorized seller is not necessarily selling counterfeit goods.
The product may be genuine but sourced outside the brand’s approved distribution network. Whether the brand can restrict that sale depends on the facts, the seller’s claims, the condition of the goods, applicable law, and Flipkart’s policies.
| Issue | Possible basis for action |
| Counterfeit product | Trademark infringement and counterfeit policy |
| Copied product image | Copyright infringement |
| Copied protected product appearance | Registered design infringement |
| False claim of official authorization | Trademark misuse or misleading representation |
| Genuine product sold outside the approved network | Potential gray-market or distribution issue |
| Used, returned, damaged, or altered product sold as new | Misrepresentation, product condition, or consumer policy issue |
Avoid describing every unauthorized seller as an infringer. A focused report supported by the right evidence is more likely to receive a useful review.
How to enroll in Flipkart Brand Assure
Flipkart describes Brand Assure as a program for trademark-registered brand owners.
To begin:
- Visit the Flipkart Brand Assure portal.
- Select the enrollment option.
- Provide the requested company, brand, and trademark information.
- Submit the documents Flipkart requests to verify your rights and authority.
- Complete any additional checks required during onboarding.
Once access is approved, the brand can use the portal to review seller activity and report suspected infringement.
The exact portal screens and fields may change. Follow the current instructions shown during enrollment rather than relying on older screenshots or menu names.
Before starting, prepare:
- Company registration details
- Contact information for the brand representative
- Trademark registration information
- Authorization documents if an agency, lawyer, or external provider is applying
- The brand names and logos to be protected
- Details of legitimate sellers or distribution partners, where relevant
Pending trademark applications may not provide the same access or enforcement options as completed registrations. Confirm eligibility through the current Brand Assure enrollment process.
How to report a listing through Brand Assure
Once your brand has access, prepare one clear record for each listing or connected group of listings.
Include:
- The exact Flipkart product URL
- The product ID or Flipkart Serial Number, where available
- The seller name and seller profile details
- The type of infringement
- The relevant trademark, copyright, or design documentation
- Screenshots of the listing
- Links or images showing the genuine product
- A short explanation of why the listing infringes your rights
- Test-purchase evidence, where necessary
The explanation should connect the listing to the right being asserted.
For example:
The listing uses our registered trademark in the product title and packaging to present a non-genuine product as manufactured by our company. The attached comparison shows that the product lacks our authentication label and uses packaging that we do not manufacture or authorize.
Avoid submitting a report that only says the seller is unauthorized. Explain whether the product is counterfeit, the listing copies protected material, or the seller is making a false claim of affiliation.
Keep the case reference and use the same case history when responding to follow-up questions. Opening multiple reports for the same listing can separate the evidence and make the case harder to follow.
How to report infringement by email
Flipkart’s Infringement Policy allows intellectual property owners and authorized representatives to submit complaints by email.
Send the report to:
infringement@flipkart.com
The email should contain:
- A description of the copyrighted work or trademark being infringed
- The exact location of the infringing material
- The Flipkart product ID
- Your name and mailing address
- Your telephone number and email address
- A statement that you believe in good faith that the use is not authorized by the owner, its agent, or the law
- A statement confirming that the information is accurate
- Confirmation that you own the right or are authorized to act for the owner
- The brand name for trademark complaints
- Copyright evidence or trademark certificates as attachments
Flipkart states that it may be unable to process copyright complaints that do not include the exact product ID.
Do not submit a search page, category page, or general Flipkart URL in place of the listing. These pages can change and may contain products from many unrelated sellers.
Example email structure
Subject: IP infringement report for Flipkart product ID [PRODUCT ID]
Hello Flipkart Infringement Team,
I am writing on behalf of [company], the owner of [trademark, copyrighted work, or other IP].
The following Flipkart listing infringes our rights:
- Product URL:
- Product ID:
- Seller:
- Brand shown in the listing:
The infringement consists of [brief factual explanation].
Our original or registered right can be reviewed here:
- Official product or content:
- Trademark, copyright, or design details:
I have attached [list the evidence].
I have a good-faith belief that the reported use is not authorized by the intellectual property owner, its agent, or the law. The information in this notice is accurate, and I confirm that I am the owner of the relevant right or am authorized to act on the owner’s behalf.
Name:
Company:
Address:
Telephone:
Email:
Regards,
[Name]
Adapt the report to the specific right. Do not use a trademark complaint to address a pricing disagreement or a copyright complaint to challenge the sale of a genuine product.
What evidence should you submit?
Flipkart places the burden of proof on the party making the complaint. A complete evidence package reduces the likelihood of delays or follow-up questions.
| Evidence | What to include |
| Listing information | Exact URL, product ID, seller name, screenshots, date detected |
| Trademark evidence | Certificate, registration number, owner name, protected goods or classes |
| Copyright evidence | Original files, creation dates, publication links, ownership agreements |
| Design evidence | Registration, protected views, visual comparison |
| Genuine product | Official images, packaging, identifiers, authenticity features |
| Counterfeit indicators | Test-purchase photos, missing features, customer evidence |
| Seller claims | Screenshots of “official,” “authorized,” or warranty statements |
| Reporter authority | Letter of authorization where the reporter is not the owner |
| Previous incidents | Earlier case references, relisted products, connected sellers |
Screenshots should show the listing and URL together where possible. Keep the original listing links and files rather than relying only on images pasted into a document.
What happens after you submit a report?
Flipkart reviews the listing and the evidence supplied by the rights holder.
If the notice contains the required information and Flipkart confirms the violation, the platform may remove or disable access to the listing. The relevant seller is notified and may receive a copy of the complaint.
Flipkart says sellers receive reason codes explaining listing takedowns and can contest a claim by providing counter-evidence, such as invoices or proof of authorization.
This means a takedown may not always be the final step. The brand may be asked to clarify the claim or respond to documents submitted by the seller.
Flipkart reported in January 2026 that Brand Assure had resolved more than 53,000 IP incidents with a turnaround time of 1.5 to 2 days. This is a reported program-level figure, not a guaranteed response time for every complaint.
More complex cases may take longer, particularly when:
- Ownership is unclear
- The wrong right has been asserted
- The product ID is missing
- The seller provides counter-evidence
- The complaint concerns genuine but unauthorized goods
- Several sellers or listings need separate review
- The evidence does not show how the listing infringes the right
Follow up through the same case or email thread so that the original documents and responses remain together.
Why Flipkart infringement reports may fail
The exact product ID is missing
Flipkart specifically asks for the product ID in copyright reports. A search result or screenshot without a stable listing reference may not be enough.
The complaint does not identify a legal right
A report that says “this seller is not authorized” may not explain whether the problem is counterfeiting, trademark misuse, copied images, false affiliation, or another violation.
The seller may be offering genuine goods
A seller operating outside your approved network is not automatically selling counterfeit products.
Check whether the goods are genuine, how they were sourced, and whether the listing contains misleading claims or protected content.
The evidence does not establish ownership
Make sure the names on trademark, copyright, design, and authorization documents match the company or person submitting the complaint.
Explain any relationship between a parent company, subsidiary, licensee, distributor, law firm, or enforcement provider.
Several different claims are mixed together
A report covering trademark infringement, copied photography, distribution restrictions, pricing, product quality, and customer service in one paragraph may be difficult to assess.
Separate each issue and show the evidence supporting it.
The complaint relies on assumptions
Low prices, an unfamiliar seller name, or poor reviews can justify further investigation. They do not prove that a product is counterfeit.
Use a test purchase or other product evidence where visual inspection of the listing is not enough.
How to monitor repeat sellers and relisted products
Removing one listing may not stop the seller from returning.
A seller can:
- Create another listing for the same product
- Change the title or images
- Move the product to another account
- Use a variation of the brand name
- List the item in a different category
- Replace a removed product ID
- Combine the counterfeit product with genuine listings
Record more than the listing URL. Preserve:
- Seller names and IDs
- Product IDs
- Images
- Product descriptions
- Contact details
- Pricing patterns
- Storefront links
- Previous case references
- Test-purchase results
These details help identify repeat activity when the next listing does not look exactly like the first.
Maintain an internal record of authorized sellers as well. This makes it easier to separate familiar distribution partners from unknown sellers that require investigation.
When manual Flipkart reporting stops working
Manual reporting can be sufficient for a small number of known listings.
It becomes harder when:
- The brand has a large catalogue
- Listings appear under several product variations
- Sellers repeatedly relist removed products
- The same seller operates across multiple accounts
- Evidence needs to be collected for hundreds of cases
- Different teams are maintaining separate records
- The brand is monitoring Flipkart alongside other marketplaces
The work then extends beyond filling out reports. Teams need continuous detection, seller analysis, evidence management, prioritization, enforcement, and follow-up.
How Red Points protects brands on Flipkart
Red Points’ fully managed AI platform monitors Flipkart and other marketplaces for counterfeit products, trademark misuse, copied content, and connected seller activity.
As of June 2026, Red Points has carried out close to 100K enforcements on Flipkart.
That platform-specific experience helps Red Points identify the evidence required for Flipkart cases, recognize common relisting patterns, and manage repeat enforcement without asking customers to investigate every listing themselves.
Detect suspicious listings continuously
Red Points uses brand keywords, product information, seller signals, and image recognition to identify listings that may infringe a customer’s rights.
Detection can cover:
- Exact and altered brand names
- Copied product images
- Modified logos
- Counterfeit listings
- False claims of authorization
- Relisted products
- Connected sellers
Prioritize the incidents that matter
A listing with a low price is not automatically counterfeit, and an unknown seller is not automatically infringing.
Red Points combines AI-supported detection with risk signals and expert oversight to help brands focus on listings that are more likely to cause customer harm or infringe their rights.
Prepare and manage enforcement
Red Points collects the relevant listing and seller information, applies the customer’s enforcement rules, and manages takedown submissions through the appropriate marketplace process.
Red Points works with each brand to understand its rights, approved sellers, distributors, partners, and known exceptions. Potential infringements are then reviewed against that information, along with the available evidence and the brand’s enforcement rules. This helps ensure that action is focused on unauthorized or infringing activity, while legitimate sellers and approved partners are accounted for.
Customers retain control over the approvals and rules governing enforcement. The service is fully managed, so internal teams do not need to prepare and track every report manually.
Detect relisted and connected products
Removed products may return with new images, product IDs, seller accounts, or descriptions.
Red Points continues monitoring for repeated brand, image, seller, and product signals. This helps connect new listings to earlier incidents and reduces the time spent rebuilding the same case.
Across marketplaces and other digital channels, Red Points carries out more than 5.1 million enforcements each year for over 1,300 brands, with unlimited takedowns included.
Learn more about Red Points’ brand protection software.
Request a demo to see how Red Points can help detect and remove infringing Flipkart listings.
Report infringement on other marketplaces
Counterfeiters and unauthorized sellers may operate across several platforms at the same time.
See our other marketplace reporting guides:
- How to report trademark infringement on Amazon
- How to remove a counterfeit from AliExpress
- How to report IP infringement on Shopee
- How to identify and stop unauthorized sellers
Frequently asked questions
Flipkart Brand Assure is Flipkart’s intellectual property protection program for trademark-registered brand owners. It gives participating brands visibility into sellers using their brand and a direct channel to report unauthorized or infringing listings.
No. Flipkart Assured is a shopper-facing badge connected to listing quality and service standards. Brand Assure is the separate program used by rights holders to report intellectual property infringement.
Flipkart describes Brand Assure as a program for trademark-registered brand owners. Brands without access to Brand Assure may still be able to report copyright or trademark infringement by emailing infringement@flipkart.com with the required evidence.
Yes. Copyright and trademark are separate rights. A brand can report the unauthorized use of its original photographs, text, videos, or artwork without relying on a trademark. The complaint should show what the original work is, who owns it, and where it appears in the Flipkart listing.
Flipkart states that Brand Assure handles design infringement alongside brand name, copyright, and logo issues. Prepare the design registration, the relevant protected views, a comparison with the suspected product, and the exact listing information.
Flipkart reported a turnaround time of 1.5 to 2 days across more than 53,000 IP incidents handled through its program. This is not a guaranteed deadline. The review may take longer if evidence is missing, the seller contests the complaint, or the case involves disputed or unclear rights.
Flipkart can review sellers and listings reported through its IP and marketplace processes. However, a seller being unauthorized by the brand does not automatically mean the products infringe intellectual property rights. The outcome will depend on whether the goods are counterfeit, the seller misuses protected content, makes false affiliation claims, or violates another Flipkart policy.
Record the new product ID, seller details, images, and listing URL. Reference the earlier case when submitting the new report. For recurring infringement, continuous monitoring can help identify relisted products and connected seller accounts before the brand has to rediscover them manually.
These are separate programs run by different companies. Amazon Brand Registry is Amazon’s intellectual property protection program for trademark-registered brand owners. Flipkart Brand Assure is Flipkart’s equivalent program. They operate independently, and enrollment in one does not provide access or enforcement rights on the other. Brands selling on both platforms need to enroll in each program separately.
