Market Research

Why consumers buy counterfeits—even when they don’t mean to

Brand Protection4 mins

Why consumers buy counterfeits—even when they don’t mean to

Has your brand received negative feedback from customers duped into buying fakes from counterfeit sellers?…

Alarming consumer behavior with counterfeit toys

Toys & Games6 mins

Alarming consumer behavior with counterfeit toys

The counterfeit industry becomes all the more obscure when we consider how dangerous a counterfeit…

BII: Online & offline anti-counterfeiting investigations

Market Research4 mins

BII: Online & offline anti-counterfeiting investigations

People have been making counterfeit goods for hundreds of years, and that’s no different today.…

Ultimate Guide to American Utility Patents

U.S.7 mins

Ultimate Guide to American Utility Patents

Red Points’ comprehensive guide for helping brands worldwide to obtain patent protection in the United…

Fake car parts driving consumers into trouble

Market Research5 mins

Fake car parts driving consumers into trouble

It’s not every day that you come across a counterfeit item that actually puts human…

First-to-use versus first-to-file trademark regimes

U.S.6 mins

First-to-use versus first-to-file trademark regimes

Red Points examines and compares first-to-use and first-to-file trademark systems and the trademark strategies to…

8 fashion brands employing lateral thinking to counterfeit issues

Fashion5 mins

8 fashion brands employing lateral thinking to counterfeit issues

In the fashion industry, originality is everything. It can’t come as much of a surprise…

Stitching up the reality behind the counterfeit handbag industry

Fashion6 mins

Stitching up the reality behind the counterfeit handbag industry

Counterfeit handbags have long since extended from New York City’s Canal street to a plethora…

Counterfeiters capitalize on a sex-positive trend

U.S.5 mins

Counterfeiters capitalize on a sex-positive trend

Cultural shifts have caused a growth in sales of sex toys online. While this is…

Counterfeit baby products putting children at risk

Market Research4 mins

Counterfeit baby products putting children at risk

Fake baby products shouldn’t exist, but they do. From strollers and rockers to diapers, placemats…

Fake designer clothes shredding fashion brand reputations

Fashion4 mins

Fake designer clothes shredding fashion brand reputations

A look into Red Points’ research on fake designer clothes for sale online, as well…

The growing problem of fake baby products

Market Research5 mins

The growing problem of fake baby products

Red Points’ market research highlights the increasing presence of fake baby products online and the…

The dangerous, toxic ingredients found in counterfeit cosmetics

Beauty5 mins

The dangerous, toxic ingredients found in counterfeit cosmetics

It's the holiday season and cosmetics consumers are on the hunt to find a deal…

How to report a counterfeit on Wish

How To's4 mins

How to report a counterfeit on Wish

Red Points’ easy-to-follow guide for reporting counterfeit products on wish.com Given their reach and relative…

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