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With the growing social media popularity, it has now become a hotspot for bad actors to impersonate ecommerce brands and take advantage of unsuspecting customers.
While some are motivated to attack a brandâs image, others may try to steal personal information from customers or sell counterfeit products.
These fake social media business accounts can diminish brand value, chip away from your sales, and create a negative experience for customers. As a result, it is not just important for businesses to constantly monitor social media platforms for any attempts for impersonation, but they also need to take proactive steps to actively stop and prevent fake business accounts from popping up.
In this article, we discuss:
Actively educating your customers about your brand and its products, makes it possible for them to distinguish fake social media accounts from real ones and even ensure they are buying authentic products only.
Here are a few ways you can partake in consumer education:
A verified social media business account provides instant credibility and social proof to prospective customers looking up your business online. Verification can make your company look like a trusted option to make a purchase, even if people havenât heard of your brand before.
A blue check next to your social media handle can also help you grow your social media presence in an organic way.
More importantly, it becomes easier to take down fake accounts copying your name and content, when your social media account is already verified.
Monitor all the major social media platforms for signs of brand impersonation, abuse, or counterfeits. Make sure to take quick action to get any and all fake social media accounts removed whenever you encounter them.
You should also monitor broad keywords like variations of your brand name and trademarked product names (including misspellings, alphanumeric combinations, and separations). Along with this, you should monitor the branded hashtags that are often used by your official social media account.
While you canât completely prevent fake social media business accounts from popping up on social media platforms, you can take swift action to get them removed and ensure they donât cause any long-term damage to your businessâs reputation or revenue.Â
Moreover, if you take too long to take an action, it may send the wrong message and encourage more bad actors to take advantage of your brandâs carelessness:
Hereâs how you can remove fake social media business accounts on different social media platforms:
Facebook:
Read our full guide for more information
Instagram:
Read our full guide for more information
Twitter:
Read our full guide for more information
TikTok
Preventing and stopping fake business accounts on social media is necessary to protect your brand reputation and value.
Red Points can help you deal with social media infringements by detecting and monitoring fake social media profiles as well as counterfeits automatically on all the major social media platforms.
See how you can keep your brand safe on social media with Red Points.