Brand Protection
3 mins

How to register a business trademark: everything you need to know

How to register a business trademark: everything you need to know

Have an innovative idea for your new business? It’s important to ensure your unique business trademark is well-protected, no matter how new your business is. Cybercriminals don’t just scam large brands, and your small business could be at risk of being impersonated online. As brand protection experts, we know just how essential it is to protect your brand from scammers by registering for a business trademark.


  • How a business trademark can protect your new business 
  • What you should trademark in your new business
  • How else can you ensure your brand is protected 

Why It’s a Good Idea to Register Your Trademark?

It’s a good idea to register your business trademark no matter how early you are in your brand journey because it protects your unique idea. Without this protection, it’s easier for scammers to get away with stealing your unique idea(s) for profit that you will never see. 

With a business trademark, you have a much stronger ability to take down anyone infringing on your brand or mimicking your products online. Building a strong intellectual property portfolio early on will benefit you especially if you want to grow your business further. Scammers and infringements can steal sales and tank your brand reputation, which is especially detrimental to your new business, so protect it from the start. 

Am I Required to Register My Business Name for Trademark?

Trademarks, similar to copyrights, are automatically applied to a public brand, business name, or product once it’s in commercial circulation. So, no, you aren’t required to register your business name for a trademark, along with anything else in your brand. 

You can still enforce your ownership over your business and intellectual property without a registered trademark, but it could make it more difficult. Trademarking your business gives you the best chance to take down counterfeit products and infringements as quickly and easily as possible. 

Should I trademark a product name or a business name?

In most cases, you will definitely want to trademark your business name as this is a big brand identifier. You certainly don’t want potential customers finding a different brand when searching for yours because you had the same name. As for product names, it depends. 

Trademarking product names is recommended when they are unique rather than general. Take Kleenex and Band-Aid for example: these product names are unique to the brand and therefore trademarked. If these brands simply referred to the products as ‘tissues’ or ‘bandages,’ those product names wouldn’t be trademarkable because they are too general. 

How Important Is Your Business Name to Your Business?

As the first impression customers get of your brand, your business name is vital in determining the future growth and success of your new business. Your brand name helps customers identify your products and creates trust in the quality of what they are buying. 

If a scammer uses your business name to sell counterfeit products online, your entire brand is at risk of losing revenue and brand reputation. Once your brand is associated with bad-quality products that are actually counterfeits, it may be impossible to recover. Negative reviews and customer complaints can keep away new customers as well as cause loyal supporters to lose their trust in your brand. 

Trademarking your business and unique product names is the first step you can take to protect your brand from these threats. Even if you are just starting out and aren’t sure where your business is going yet, having this protection will allow you to continue growing.

Can I put TM on my logo?

Yes, you can put the TM symbol on your logo, brand name, and brand products, even if they are not officially registered trademarks. The R symbol, on the other hand, can only be used on registered trademarks. 

Why should you use the TM and R symbols on your logo and other intellectual property? While it doesn’t automatically guarantee your content will be protected from scammers, it can certainly deter them. These symbols show scammers and competitors you’re enforcing ownership over your IP, and any infringements may lead to legal repercussions. 

Next step

Registering your business trademark is a great first step to protect your brand, but the work doesn’t end there. Download the guide to learn more ways to ensure your brand is well-protected from online infringements and counterfeits. 

If you’ve already started your business and have found listings that might be infringement on your products, don’t panic. Contact Red Points to learn how we can help take down counterfeits of your product(s) and protect your brand from further infringements online. 

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