You might feel optimistic about your small business’s future until you find out a Temu seller stole all your photos, listing text, and designs for their own.
Of course, the Temu seller isn’t really selling your products. They’re scamming people to sell fake or inferior goods or collect personal information.
This can be incredibly frustrating since people searching for your products might think they’re finding a deal on Temu and might even blame you for allowing the fraud on Temu.
Our brand protection experts at Red Points see this type of issue every day. Our AI-powered platform scans ecommerce marketplaces including Temu for fakes and enforces your IP automatically.
In this article, we’ll cover how to manually report fraud and theft on Temu as well as how to scale protection using Red Points.
How to report a seller on Temu
Earlier in Temu’s development, the company only provided an email address to report IP infringements. Today, it has a dedicated IP Portal, which makes submission easier. Temu also offers a way to report something suspicious like a scam email or website posing as Temu. However, this doesn’t report a Temu seller but someone pretending to be a Temu seller, so we’ll focus on the IP Portal here.
Note that you must have a Temu account to complete the IP Portal form. You can’t report a seller or product URL without signing in.
Either way, you should be able to uncover this kind of fraudulence by searching for your products using the relevant keywords. While this manual search may be time-consuming it can be effective when you are looking for specific incidents of infringement on a small scale.
Step 1: Prepare your case
Before submitting the form, gather the following information:
- URLs that should be removed from Temu based on your patent, copyright, trademark, or design
- IP registration number
- Name of the IP rights holder
- Description of the IP
- Optional additional documents in PDF or JPG to support your case
Step 2: Locate the IP Portal
If you’re on a mobile device, sign into your Temu account, then click the Settings icon in the top right. Select Legal terms & policies:
Then, select Intellectual property policy:
Now, you’ll see Temu’s full policy with a link embedded in the text. It can be hard to miss at first glance. Look for the link that says online intellectual property infringement report portal and click that.
If you’re on a desktop device, you can scroll all the way to the bottom of your home page and click Intellectual property policy. Alternatively, you can visit the Support center, click Policies & others then Policies. You’ll see a list of FAQs about Temu’s policies. Locate IP Portal links under “What is Temu’s intellectual property policy?” and “How to report intellectual property infringement?”
Step 3: Complete the IP Portal Form
Now you’ve found the IP Portal whether you’re on a phone or laptop. Begin the form by choosing the type of IP you’re enforcing, the infringement location, and URLs of Temu products or sellers:
Be sure to input Temu URLs exactly as they appear in your browser. They must include http or https at the beginning.
The next options will change slightly depending on some IP choices. You’ll provide the IP registration number with any type (or the date of first use for trademark enforcement if it isn’t registered). You’ll also include the name of the rights holder, what brand owns it, and supporting descriptions and documents.
Here’s what changes depending on the IP type:
- Report patent infringement: Specify whether it’s a design or utility patent
- Report copyright infringement: Specify whether the copyrighted material is on the physical packaging and product or in images and videos on the product page
- Report trademark infringement: Choose whether the product page or packaging uses your trademark or the physical product is a counterfeit
- Report design infringement: Provide a detailed design description or a file
After you add all the details, you’ll verify your email address and submit the form.
Step 4: Monitor
You’ll see notifications in your Temu account of the complaint status. Temu’s support team will also let you know if the seller files a counterclaim and you need to supply more information.
To get more visibility, you can sign up for Temu’s Brand Registry. Once you join, you can submit your IP information only once and then report pages with a simpler process.
Managing multiple Temu reports can become tedious, especially if you’re also managing a growing brand. Our AI-powered software can enforce multiple Temu URLs and track the status at once, so you can get back to optimizing your brand.
Protect your brand on Temu and beyond
Manual reporting can be a very effective method when you are dealing with a small amount of individual cases. However, this manual approach is not sustainable on a larger scale.
Temu is just one of many new ecommerce sites that continue to emerge every year. Unfortunately, these kinds of marketplaces are increasingly being exploited by unauthorized and fraudulent sellers. The solution to a problem this widespread, varied, and complex lies in automation and specialization.
Red Points’ Marketplace Protection Solution
Red Points’ Marketplace Protection Solution is the ideal alternative to manual monitoring and reporting. Our smart, automated software enables you to detect, validate, and remove infringing listings in over 5,000 marketplaces. This ensures that you can receive comprehensive protection for your products and your customers on sites like Temu and many more.
Proactive monitoring on Temu
Our automated bots scan over 5,000 marketplaces every day to identify potential infringements from unauthorized or fraudulent sellers. We can also be more targeted with our searches, and monitor incidents on specific marketplaces like Temu.
Leverage technology for advanced detection
When you search for sellers on Temu, you can only use text searches. Some sellers that only use images you own but not your branded text content can fall through the cracks. Our platform can fill the gap here by searching for your visual content with image search algorithms.
Get swift enforcement
We then instantly start to enforce on your behalf. You can speed up the process by leveraging our automation technology to set up guidelines to allow us to immediately act against specific types of infringers on online marketplaces.
At Red Points, we process over 30 million listings every day. This means that despite the growing size of many online marketplaces, our technology allows us to keep pace.
What’s next
Now you know how to report Temu sellers for scams or IP infringement with the IP Portal. We recommend bookmarking the portal if you have an issue with frequent infringements.
However, this method requires you to manually discover the infringements and report on each seller one at a time. Most growing brands don’t have the manpower to stay on top of fake sellers on whatever platform they arise. In this case, you can leverage technology through Red Points to enforce your IP on many platforms at once. To learn more about how Red Points can help you protect your brand across thousands of marketplaces, request a demo here.
