As the world’s largest video-sharing platform, YouTube enables users to create, stream, and share their work. However, content owners may also find that their work is being used and shared via YouTube without their permission. While this raises important questions on copyright infringement, there are also some benefits associated with these types of usage.
In this article we explore how to monetize content on Youtube through topics such as:
- YouTube Partner Program requirements
- How creators can use Content ID to monetize their videos
- How creators can expand their monetization opportunities with Red Points.
YouTube Partner Program requirements
Recently, Youtube has updated their YouTube Partner Programme (YPP), expanding and evolving the ability for users to earn money on Youtube. This update includes new YPP requirements – thresholds that users must meet to be eligible.
As of January 2023, newly eligible content creators will be able to meet the YPP requirements if they have either:
- 1,000 subscribers with 4,000 valid public hours in the past 12 months, or
- 1,000 subscribers with 10 million valid public Shorts views in the past 90 days.
When you apply for the YouTube Partner Programme the channel on which you post your content will be reviewed to see whether it abides by YouTube’s Monetization Requirements. To ensure you can monetize your channel via the YPP you must only upload original content. Including non-original content, such as unedited clips from movies, TV shows, or music videos, on your channel is a sure way to become ineligible.
How can creators use Content ID to monetize their videos?
1 billion hours of YouTube content are watched around the world every day. And with an average of 500 hours of video uploaded to YouTube every minute, monitoring, policing and monetizing content has become a gigantic task for content owners.
Content ID is YouTube’s content identification system. It is there to facilitate the monitoring process for YouTube and for content creators. Content ID scans all uploads to YouTube, compares new uploads to your existing assets, identifies matches and automatically claims any matching videos on your behalf.
When matches are found, the content owner can block, delete or monetize the content by allowing ads to be sold against it. The platform also allows companies like Red Points to use the Manual Claim tool. This enables us to proactively manage the Content ID system with precision, and a personalized touch, to ensure you are maximizing the monetization potential of your content on YouTube.
How can creators expand their monetization opportunities with Red Points?
According to a report published by Google in 2018, YouTube has paid more than 3,000 million dollars to rights holders who have monetized the use of their content through Content ID since its launch in 2007. Youtube’s Content ID monetization is a potential treasure trove of opportunity for businesses and brands of all sizes.
However, the benefits of someone using unauthorized content on Youtube goes beyond generating extra sources of income. With Red Points managing their Content ID, brands have increased exposure and sharing via YouTube, generated additional levels of interest and increased audience numbers.
Monetizing Football videos on Youtube
Football content on YouTube is a growing trend. The viewing time of this type of content has grown by 80% over the past year. Sports entities and football players dedicate a significant part of their budget to creating exclusive content, growth, and channel structure.
A great case study is Manchester United. Within 24 hours of the launch of his YouTube account, the club’s official channel brought together more than 150,000 subscribers and 518,653 views in its first published video. After 5 months they already had a community that exceeded one million subscribers.
With Red Points, the biggest football clubs also take advantage of the Content ID tool, as they monetize the content uploaded by fans on YouTube and the UGC is now a fundamental part of the digital business, it has become a significant revenue for sports entities.
Make the most of Youtube Shorts
The rise in popularity of short form content platforms like TikTok has encouraged other platforms like YouTube, Instagram and Snapchat to start optimizing their own short form offerings. TikTok has over 1 billion monthly active users, a portion of these users have earned plenty of money by monetizing their videos. Content creators on YouTube would do well to imitate TikTok’s success and make the most of YouTube Shorts.
YouTube Shorts are short, vertical videos that can be uploaded directly to YouTube from the YouTube app. They now have their own dedicated space within the YouTube ecosystem and have proven quite popular since their introduction. As of February 1, 2023 content creators posting YouTube Shorts will be able to earn money from ads viewed between videos in the Shorts Feed.
You will have to follow similar rules to long form videos in order to be eligible. But, with Red Points there to help you manage the process, we believe YouTube Shorts can be a great monetization opportunity.
Movie studios on Youtube
Movie studios are also starting to monetize their content on Youtube’s creative community as they diversify and develop the way movies are marketed through online and social media. Companies like Red Points help copyright owners capitalize on this generation of ‘share and share’, through a social video growth service that protects brand identity and expands your online exposure.
Musicians on Youtube
Youtube is a great platform to promote artists and music labels, it is an essential tool for the growth of the music industry.
In an official blog for Midem – a leading music industry event – Rebecca Lammers, CEO, and founder of Laniakea Music, wrote that not enough credit was being given to Youtube or their Content ID system for all that it is doing to help the music industry.
With Red Points managing your Content ID, not only is it easier to claim user-generated content but it is easier to turn YouTube content into a major source of revenue. For some artists up to 90% of money generated from Youtube is from user-generated content according to Lammers.
What’s Next
Content creators must understand how monetization works on YouTube. Over the years the process has changed and users have been required to contend with complex features and policies. To ensure you are making the most of YouTube’s monetization opportunities you need to use the best tech solutions.
With more than 2 billion visitors each month consuming more than 1 billion hours of daily viewing, embracing Youtube content monetization and the way content is shared can offer potential sources of revenue and increased exposure for content owners. It can also allow content creators to share and build their brands. However, musicians, artists, and movie studios, amongst others also have to be aware of how unauthorized sharing can damage their brand and increase their vulnerability to sports, movie, and music piracy through illegal downloads and streaming.
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