Found someone selling counterfeits of your product on Shopee? You’re not alone. Shopee remains one of Southeast Asia’s most important ecommerce platforms, and one of its most persistent counterfeiting challenges. This step-by-step guide walks you through how to report IP infringement on Shopee using its Brand IP Portal, and what to do if manual enforcement is not keeping up with the scale of the problem.
TL;DR
- Shopee has IP policies and brand protection tools, but rights holders still need to detect, document, and report many IP infringements themselves.
- The primary tool for reporting is the Brand IP Portal, available at brandipp.shopee.com.
- To use the portal, you must first sign up, get approved, register your IP with the relevant regional documents, and then submit infringement reports through Case Management.
- Shopee accepts four types of IP infringement claims: trademark, copyright, patent, and industrial design.
- Enforcement is reviewed country by country, meaning IP registered in one market does not automatically cover another.
The brand protection challenge on Shopee
Shopee is the leading ecommerce platform in Southeast Asia and Taiwan, operating local marketplaces in Singapore, Malaysia, Indonesia, Thailand, the Philippines, Vietnam, Taiwan, Brazil, Mexico, Colombia, and Chile. Its fast-paced ecosystem, with local sellers, affiliate marketers, and live-stream shopping via Shopee Live, gives brands enormous reach. It also gives counterfeiters enormous cover.
The scale of the problem is well-documented. Shopee was named in the U.S. Trade Representative’s 2024 “Notorious Markets” report, which highlighted counterfeit concerns across several Shopee markets in Southeast Asia and Latin America. According to OECD and Interpol data, as many as 1 in 10 products traded online in Southeast Asia may not be genuine.
Counterfeiters on the platform are increasingly sophisticated. They hide logos, alter product images, relist removed products under new names, and spread across multiple country storefronts in a matter of hours.
Shopee does prohibit counterfeits and infringing listings, and it has invested in IP enforcement tools. But for rights holders, enforcement still requires active monitoring. Brands need to identify suspect listings, collect evidence, submit the right type of claim, and follow up through the appropriate country-level process. That makes a structured reporting process a core part of protecting your brand on marketplaces.
What counts as IP infringement on Shopee?
Before filing a report, it’s important to understand which type of infringement you’re dealing with. Shopee’s Brand IP Portal accepts complaints across four categories.
Trademark infringement is the unauthorized use of your registered trademark, trade name, logo, or trade dress. If a seller is using your brand name in their listing title, or copying your logo onto their products or packaging, that is a trademark claim.
Copyright infringement involves the unauthorized use of your copyrighted content, including original product photography, brand copy, product descriptions, videos, or creative assets. A common tactic is counterfeit sellers copying a brand’s official images to make fake listings look legitimate.
Patent infringement covers the unauthorized manufacturing or resale of patented products or processes. If a seller is copying a patented product design or mechanism, you can file on these grounds.
Industrial design infringement applies when the visual or aesthetic features of a registered product design are being copied without authorization.
For trademark, patent, and industrial design claims, you will generally need registered IP documentation specific to the country where the infringement is occurring. Copyright documentation requirements can vary by market, so check the local portal requirements carefully before submitting. Shopee reviews claims on a country-by-country basis, so registration in one market does not automatically cover enforcement in another.
How infringement works on Shopee: what bad actors actually do
Understanding the tactics counterfeiters use helps you identify infringements faster and build stronger evidence for your claims.
Selling counterfeits with original brand assets. The most common tactic: a seller lists a counterfeit product using your official product images, descriptions, and brand name to make the listing appear legitimate. Buyers assume they are purchasing from an authorized seller. When the product arrives, quality falls short, and your brand takes the blame.
Ghost listings with no product to ship. Some sellers post listings for products they do not own at all, collecting payments before disappearing. Others provide fake tracking numbers, or pressure buyers to pay outside of Shopee’s platform, where disputes cannot be raised, then vanish. These listings typically use hijacked brand imagery to look credible.
Relisting after takedowns. A persistent challenge on Shopee is that sellers who have listings removed can re-upload under new account names or with slightly altered images. This is especially common across Shopee’s cross-border platform, the Shopee International Platform, or SIP, where the same infringing goods can appear across multiple national storefronts quickly.
Keyword manipulation and image alterations. More sophisticated sellers hide or obscure brand logos in their photos, or manipulate search terms to surface in brand-related queries while evading automated detection. These require careful review to identify.
Shopee’s Brand IP Portal: what it is and how it works
The main tool for reporting IP infringement on Shopee is the Brand IP Portal, available at brandipp.shopee.com. This is a dedicated platform for brand owners, rights holders, and authorized agents to register IP documents, submit infringement reports, and track case outcomes across Shopee markets.
Key features of the portal include:
- Brand IP Management: Register and manage your IP documents.
- Case Management: Submit and track infringement reports.
- Data Dashboard: View case volumes and approval rates across markets and brands, where available to brand owners.
While the portal is centralized, enforcement decisions are made locally. Each country’s trust and safety or listing team reviews submissions independently. This means response times and outcomes can vary by market.
Shopee also operates a Brand Protection Partnership, or BPP, program for qualifying brands, which offers faster takedown turnarounds, proactive listing controls, bi-annual analytics reports, and access to offline investigation programs targeting major counterfeiting networks.
How to report IP infringement on Shopee: step-by-step
Step 1: Prepare your IP documents
Before registering on the portal, gather the required documents for the type of infringement you are reporting. Each IP type requires different supporting materials.
| Type of IP | Required documents | Optional or additional documents |
| Trademark | Local Trademark Registration Certificate(s) | Pictorial guidance, pricelist, expiry date |
| Copyright | Local Copyright Registration Certificate(s), where required or available; pictorial proof of the original work | Expiry date, if applicable |
| Industrial Design | Industrial Design Certificate(s) | Expiry date |
| Patent | Patent Certificate(s) | Expiry date |
If you are an authorized agent or law firm acting on behalf of the IP owner, you will also need a Letter of Authorization or Power of Attorney, depending on the market, and the date it remains valid until.
Documents must correspond to the country where the infringement is occurring. Shopee verifies IP registration region by region.
Step 2: Sign up for the Brand IP Portal
Go to brandipp.shopee.com and select Sign Up.
- Enter your corporate work email address and select Next.
- Accept Shopee’s Terms of Service, Privacy Policy, and Cookie Policy.
- Complete the verification puzzle.
- Enter the verification code sent to your corporate email.
Step 3: Submit your registration application
After verifying your email, you will be asked to select your user type.
- Brand Owner / Rights Holder: Enter your company name or Shopee Mall shop name, name of contact, and phone number, then select Submit Application.
- Authorised Agent / Law Firm: Enter your company name, name of representative, and phone number, then select Submit Application. If you authorize another party to enforce your IP rights, they must sign up separately as an authorized agent.
The user registration stage is commonly described as taking 3-5 working days. Document review or case review can take longer depending on the country, complexity, and completeness of the submission. You will receive an email confirmation once approved.
Step 4: Register your Brand IP
Once your account is approved:
- From your homepage, select Register Brand IP.
- Fill in your region, brand, and type of IP.
- Upload the relevant registration documents for your IP type.
- If your brand does not appear in the portal’s database, select Cannot find your brand? Click to add! and enter your brand name. Once approved, it will be added to the portal.
- Save as a draft or submit for review.
If another user of your brand has already registered the same IP, using the same brand, IP type, registration number, and region, you may be prompted to apply to connect your account to the existing brand rather than registering again. This connection may take several working days.
Registered IP can have statuses such as Draft, Under Review, Action Required, Approved, Rejected, or Withdrawn. Monitor your Brand IP Management page to stay on top of any follow-up needed.
Step 5: Submit an infringement report
With your IP registered, you can now report infringing listings through the Case Management section of the portal.
- Navigate to Case Management and select Report IP Infringement.
- Select the type of violation: trademark, copyright, patent, or industrial design.
- Enter the infringing listing URLs. Compile these in advance, as you may be able to report multiple listings in a single submission.
- Upload supporting evidence, such as screenshots, product comparisons, or any other documentation that demonstrates how the listing infringes on your IP.
- Select the Shopee market where the listing appears.
- Review and submit your case.
Cases are routed to the relevant country team for review. Sellers may be able to dispute claims, so check your case status regularly and respond promptly to any queries from Shopee’s team.
Step 6: Monitor your cases and follow up
The Case Management dashboard shows the live status of your submitted reports. You can track whether a case is under review, requires additional action from your side, or has resulted in listing removal.
For brands managing enforcement across multiple Shopee markets, the Data Dashboard, where available, gives a consolidated view of case volumes and approval rates by country and brand.
What happens after you report?
Once a case is submitted, Shopee’s country-specific team reviews it. If the report meets the required standard, the infringing listing may be removed. In cases of repeated or serious violations, Shopee may restrict or permanently suspend the seller’s account.
Sellers who receive a takedown notice can dispute the claim. This is why your evidence should be thorough and well-documented before submitting. If a seller believes a report was filed in error, they may be able to contact the rights holder directly through the contact information provided in the notice.
It is also worth noting that sellers cannot simply re-upload removed listings without addressing the underlying violation. Shopee’s policy restricts re-listing content that has been taken down for IP infringement.
The limits of manual reporting on Shopee
Manual enforcement on Shopee has real constraints. Counterfeiters relist quickly, often under new names or across different national Shopee storefronts. Some IP owners face thousands of suspect listings per month across Southeast Asia alone. The resources required to manually monitor, identify, document, and report at that scale are significant.
When infringements appear faster than a manual process can handle, across multiple national storefronts and relisted under new names, a more systematic approach to monitoring and enforcement becomes necessary.
How Red Points helps brands on Shopee
Manual reporting through the Brand IP Portal can work for isolated cases. But when infringements scale across multiple Shopee markets, categories, and seller accounts, a more systematic marketplace brand protection approach is needed.
Red Points helps brands monitor Shopee and thousands of other marketplaces continuously, using keyword detection across local languages, image matching, seller clustering, repeat offender tracking, and takedown workflow management. For teams already stretched by manual review, automated brand protection helps reduce repetitive search, documentation, and submission work while keeping cases organized across markets.
Red Points processes 5.1M+ enforcements per year across Shopee and thousands of other marketplaces. A validation layer filters false positives before any enforcement action is submitted, so only confirmed infringements are actioned.
If relisting, repeat sellers, or multi-market copying are becoming difficult to control, automated brand protection tools can help identify new listings as soon as they appear and connect them to repeat offender patterns.
What’s next
Protecting your brand on Shopee requires both knowing the process and keeping pace with the volume of infringements. The Brand IP Portal gives brands a structured, manageable route to enforcement, but it still requires active monitoring, consistent follow-through on case management, and a process for tracking repeat sellers across Shopee’s markets.
If you are serious about expanding across Shopee’s country-specific marketplaces, enforcement should not be treated as a one-off reporting task. It needs to be part of a repeatable process that helps your team detect infringements, document evidence, submit the right claims, and identify patterns before they spread further.
Request a demo to see how Red Points helps brands detect, validate, and protect your brand across Shopee and other major marketplaces at scale.
Frequently asked questions
The Shopee Brand IP Portal, available at brandipp.shopee.com, is Shopee’s dedicated IP enforcement system for brand owners, rights holders, and authorized agents. It gives users a structured way to register IP documents, submit infringement reports, and track case status. The portal is now the main route for recurring rights-holder enforcement. Some country-specific IPR webforms may still exist for certain cases or markets, but brands that need to file complaints regularly should use the Brand IP Portal because it provides a more complete workflow for registration, reporting, and case tracking.
Yes. Shopee’s Brand IP Portal reviews enforcement on a country-by-country basis, and each report must be backed by IP documentation registered in the relevant local jurisdiction. If your trademark is registered in Singapore but the infringing listing is on Shopee Malaysia, your Singapore registration will not be sufficient to support a takedown claim in Malaysia. Brands planning to enforce across multiple Shopee markets should ensure their IP portfolio covers each country where they sell or expect counterfeit activity.
Yes, authorized agents and law firms can submit reports on behalf of an IP owner through the Brand IP Portal. When signing up, select Authorised Agent / Law Firm as your user type and provide a Letter of Authorization or Power of Attorney from the IP owner, along with the date the authorization is valid until. These credentials must be uploaded during the Brand IP registration step before you can submit infringement reports.
Shopee does not publish a single fixed SLA for every standard report. Review timelines can vary depending on the country team handling the case, the type of IP claim, the completeness of the documents, and the volume of submissions at the time. Brands that qualify for Shopee’s Brand Protection Partnership program benefit from faster turnaround times as part of the program’s enhanced services. For most brands, monitoring case status regularly through the Case Management dashboard is the best way to follow up on pending submissions.
Relisting after a takedown is a known issue on Shopee, particularly on its cross-border platform. If you identify a relisted product, submit a new infringement report through the Brand IP Portal with fresh evidence. Document the pattern. Multiple takedown reports against the same seller or shop can support a stronger case for account-level action, including seller restrictions or permanent suspension. If relisting is happening at scale, detection tools can help identify new listings as soon as they appear, without requiring constant manual monitoring.
Your options may be limited. Trademark, patent, and industrial design claims generally require formal registration documents in the country where the infringement is occurring. For copyright claims, Shopee’s documentation requirements can vary by market. Some guidance asks for a local copyright registration certificate, while other materials may allow copyright proof where registration is not available. At a minimum, you should prepare clear pictorial proof of the original work, evidence of ownership, and screenshots showing how the seller copied your content. If your IP is not yet formally registered, consult an IP attorney to understand your rights under local law and to begin the registration process.
The older IPR form was a standalone submission route with limited case tracking or centralized management. The Brand IP Portal gives rights holders a fuller workflow: you register your IP documents, submit reports across multiple markets from a single interface, track case statuses, and, where available, access dashboard-level reporting. If you previously used an older IPR form, you may need to create a portal account and register your IP documents before filing new cases through the Brand IP Portal.
Both. For a first-time infringement, Shopee may remove the specific infringing listing. However, sellers who repeatedly violate IP policies can face selling restrictions or permanent suspension from the platform. Submitting well-documented reports and flagging repeat offenders consistently gives Shopee’s country teams the evidence they need to escalate beyond listing-level action. The Brand Protection Partnership program also gives qualifying brands access to more proactive controls, which can help address seller-level patterns more effectively.
The Brand IP Portal is specifically designed for brand owners, rights holders, and their authorized agents. Individual buyers who receive a counterfeit product cannot use this system in the same way a rights holder can. Buyers should raise a dispute through Shopee’s standard buyer protection process or use the in-app report function on the listing itself. If you are a brand and a customer has flagged a counterfeit purchase, you can use their purchase details as supporting evidence when submitting your own Brand IP Portal report.
Shopee’s Brand IP Portal is the primary enforcement mechanism across its markets and handles copyright claims through its own IP reporting workflow. Because Shopee operates country-specific marketplaces, copyright enforcement is usually handled according to the relevant local IP process rather than the US DMCA framework alone. For Shopee listings that infringe your copyrighted content, submitting through the Brand IP Portal with your copyright documentation and supporting evidence is usually the most direct route. If you are operating in a DMCA-applicable jurisdiction and need specific DMCA guidance alongside a portal submission, consult IP counsel to determine the appropriate combined approach.
