Why you need Amazon Brand Registry

Amazon Brand Registry offers a robust defense against nefarious counterfeiters trying to sneak onto ecommerce sites illegally. Red Points explains why it’s a must-have! 

What is Amazon Brand Registry?

Simply put, Amazon Brand Registry is a program for brands to tell Amazon more about their products and IP. This program helps both brands and Amazon protect against trademark abuses and generally supports the platform to learn more about the brands it is working with. Amazon hosts thousands of brands and hundreds of millions of products, so closer working relationships with brands will give Amazon the knowledge they need to help identify problems early on. This is just one of many initiatives launched by Amazon to address counterfeiters exploiting the site.

What does Amazon Brand Registry do?

Amazon Brand Registry (ABR) is the best way to maintain control over your products and intellectual property (IP) on Amazon. For over 60,000 brand owners, it is an essential part of keeping their IP safe from the wrongdoers who have infiltrated Amazon.

There are a number of benefits to be had from signing up to ABR:

• The process of removing bad sellers infringing your IP becomes easier than ever
• IP owners receive far greater control over their products, as they are listed on Amazon
• Advertisements can be approved in a more efficient way
• It grants greater control and customisation of information posted on the listing
• Access granted to otherwise unavailable technology, including high-powered text and image searches, as well as automated and predictive reports of suspected IP violations

How can sign up and use Amazon Brand Registry now?

Follow this link to get to the Amazon Brand Registry homepage and follow the simple steps!

For registration, you’ll need some details prepared, including:

• A registered trademark for the brand you wish to protect. This must be currently active, and valid in all countries in which you need protection.
• Documentation asserting your claim as the rights owner of the selected brands, or authorisation to work as an agent for the brand owner
• An account on Amazon
• Government Registered Principal Trademark Registration or Serial Number.
• Images of your brand’s logo.
• A list of countries where your brand’s products are manufactured and distributed. Note that accepted countries are limited to: Australia, Brazil, Canada, the EU, France, Germany, India, Italy, Japan, Mexico, Spain, the UK and the US.

Once the registration is submitted, the associated trademark correspondent will be contacted by Amazon, at which point your identity will be validated. You will then receive a verification code, which will be necessary to complete this registration.

Do I need Amazon Brand Registry to defend my IP?

Not at all! It’s still very possible to keep your copyrights, trademarks, patents and any other type of IP safe on Amazon. Just follow this Red Points guide to protecting your IP on Amazon. However, to truly protect your IP on Amazon, signing up for ABR is definitely your best bet!