Now that China has become a major market for western outdoor apparel brands, the presence of fake items online has increased. We conducted a survey to learn more about consumer's motivations and buying habits, to understand why drives them into buying counterfeit outdoor apparel.
As the homeware and furniture market grows, so does the number of counterfeits in online platforms. In order to understand what drives consumers into buying fake homeware and furniture items online, we conducted a survey and found some interesting insights.
We know that Amazon is deeply affected by fakes and to explore the effects of this, we spoke to parents in the U.S. about their experiences shopping online. This Market Research Survey serves as a guide to understand parents’ attitudes towards counterfeits and the resulting consequences for businesses.
In this eBook we share insights on how to successfully establish a brand in China and all the information business owners need to know if they are seeking to expand their organisations into this market. This document aims to provide useful tips and best practices regarding everything from distributors and customers to selling online.
This business case is for legal professionals working in intellectual property protection, either within a company or as part of a legal firm. The document aims to outline the cost of protecting a brand from IP infringements online and how Red Points technological service is able to maximise outputs and protection.
This eBook is a collection and summary of the leading industry and academic research into counterfeiting. It is a must read for any professional or individual who works with brands or intellectual property. The eBook explores the sources and the main drivers of this global problem.
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