Want to know the best SaaS affiliate marketing programs to join?
You’re already on the right track asking this question, since B2B SaaS affiliate programs tend to have high payouts, long cookie durations, and recurring commission compared to other niches.
And with the SaaS industry generating $250 billion per year, the opportunity is there. Learn about top SaaS affiliate programs that can help you build a reliable stream of referral income.
The 20 Best SaaS affiliate programs of 2025
There are thousands of SaaS platforms out there and it seems like every other one has an affiliate program. But which are the best to join? You don’t want to join programs for unknown brands and wait around for months without sales.
So, we’ve compiled a list of the best SaaS affiliate programs that are from reputable brands in useful niches, so you have a good chance of inspiring your audience to take action (and earn passive income). Here’s an overview of our 20 picks:
| Affiliate Program | Commission Structure | Cookie duration | Link to affiliate program |
| Red Points | $1,500 one time payment, 10% recurring for 12 months (earn up to $10,000) | 90 days | Red Points’ affiliate program |
| AuthorityHacker | Tier-based % structure | 60 days | AuthorityHacker’s affiliate program |
| Brand24 | 30% recurring for life | 90 days | Brand24’s affiliate program |
| Cherry Servers | 10% recurring for life | 90 days | Cherry Servers’ affiliate program |
| ClickUp | $25 for every new free workspace referral | 30 days | ClickUp’s affiliate program |
| Engage Bay | 30% recurring for life | 30 days | Engage Bay’s affiliate program |
| Saleshandy | 25% recurring for life | 90 days | Saleshandy’s affiliate program |
| HubSpot | 30% recurring for 12 months | 180 days | HubSpot’s affiliate program |
| Lemlist | 25% for 12 months | 30 days | Lemlist’s affiliate program |
| Mailmodo | 20% recurring per paid customer | 60 days | Mailmodo’s affiliate program |
| NordVPN | 30% recurring on all renewals for life | 30 days | NordVPN’s affiliate program |
| Omnisend | 20% recurring for life | 60 days | Omnisend’s affiliate program |
| Reply | Up to 25% recurring for 1 year | 90 days | Reply’s affiliate program |
| Semrush | Up to $200 per sale | 120 days | Semrush’s affiliate program |
| Shopify | Up to $150 for each full-priced plan referral | 30 days | Shopify’s affiliate program |
| Supademo | 30% recurring | 30 days | Supademo’s affiliate program |
| Tagbox | 20% recurring for 1 year | 90 days | Tagbox’s affiliate program |
| Unbounce | 25-35% for 12 months | 90 days | Unbounce’s affiliate program |
| Zonka Feedback | 25% recurring for life | 120 days | Zonka Feedback’s affiliate program |
| Squarespace | Up to $200 per new subscription | 45 days | Squarespace’s affiliate program |
1. Red Points
Company type: Brand protection and anti-counterfeiting
Audience: Businesses facing recurring issues with counterfeits, brand impersonation, or digital piracy
Product: AI-powered platform for detecting and removing counterfeit products at scale and enforcing intellectual property online.
Red Points’ affiliate program is the best option if you want the opportunity to earn significant commission on enterprise-level leads. The SaaS program combines AI and expert oversight to help brands around the world enforce their IP and turn the tide against counterfeiters.
When your audience aligns with Red Points’ solution, you have the potential to earn from high-ticket partnerships that pay for up to 12 months. The commission structure includes a payment of $1,500 per closed lead and 10% of the client’s subscription revenue for the first 12 months (up to $10,000 total).
As an affiliate, you get access to marketing materials and training sessions, plus reporting with real-time tracking of referrals. The application process is simple, and the Red Points team carefully checks each application to ensure the partnership is successful.
Key affiliate program info:
- Commission: One-time payment of $1,500 after client signs contract, plus 10% of monthly subscription value for the first 12 months
- Cookie duration: 90 days
- Payout model: CPA plus recurring commission
- Ideal for: DTC brand investors, e-commerce consultancies, compliance teams, IP law firms
- Affiliate program URL: https://www.redpoints.com/landing/affiliate-program/
2. AuthorityHacker
Company type: Online platform for digital marketing education
Audience: SEO specialists, affiliate marketers, bloggers, digital entrepreneurs
Product: SEO and marketing training courses
AuthorityHacker is a well-known educational resource in the marketing industry, and it offers an affiliate program for promoting its paid training courses and other products. Thousands of digital marketers want to know how to improve SEO, so AuthorityHacker has a wide audience.
The company offers a 60-day cookie window, and its affiliates see average earnings of $10 per click. If you have an engaged audience in the digital marketing space, AuthorityHacker could be a great affiliate program for you. Note that AuthorityHacker requires you to make a sale in the first 90 days.
Key affiliate program info:
- Commission: Tiered commission of 20% to 40% recurring, depending on lifetime sales
- Cookie duration: 60 days
- Payout model: Recurring commission
- Ideal for: Marketing bloggers, SEO consultants, podcasters
- Affiliate program URL: https://www.authorityhacker.com/affiliates/
3. Brand24
Company type: Social media marketing SaaS
Audience: Marketers, agencies, PR professionals, brands
Product: Social listening tool to track mentions of brands, keywords, and competitors
Brand24 is a useful SaaS that tracks brand mentions and sentiments across the net. It offers a tiered commission structure that pays up to 30% recurring commission for customers. Within the Brand24 partnership program, you can choose the structure of an affiliate, referral, or e-learning program type. Its affordable entry point for an enterprise SaaS can make it easier to sell and help you convert more leads.
Key affiliate program info:
- Commission: 10% to 40% recurring depending on total conversions
- Cookie duration: 90 days
- Payout model: Recurring commission
- Ideal for: Content creators, marketers, bloggers, and influencers in PR
- Affiliate program URL: https://brand24.com/partner-program/
4. Cherry Servers
Company type: Cloud infrastructure
Audience: Developers, IT managers, startups, businesses needing cloud hosting
Product: Virtual private servers (VPS), dedicated servers, storage
If you have a tech-oriented audience, Cherry Servers’ affiliate program can be a great option. The company provides subscriptions for cloud servers and pays 10% of a referral’s value for as long as they are a client.
After joining, you get a dedicated affiliate manager plus access to a Telegram group for Cherry Servers affiliates. You can withdraw funds through PayPal, SEPA, or even a crypto-friendly option.
Key affiliate program info:
- Commission: 10% recurring
- Cookie duration: 90 days
- Payout model: Recurring commission
- Ideal for: Web3 and blockchain influencers, AI specialists, web hosting providers
- Affiliate program URL: https://www.cherryservers.com/affiliate
5. ClickUp
Company type: Productivity and project management software
Audience: Teams, project managers, students, freelancers
Product: A productivity platform that combines task management, docs, chat, collaboration, whiteboards, and more
ClickUp is a popular productivity and project management company with affordable pricing, which makes it easy to promote. You can get up to $25 per new ClickUp workspace created through your link. If you send 100 or 200 new signups in a month, you get extra perks like discounts and bonus opportunities.
ClickUp’s cookie duration is only 30 days, which is shorter than many other programs. ClickUp’s partner program includes options for affiliates, alliance partners (like independent software vendors), solution partners (like traditional consulting firms), and verified consultants (boutique-style consultants).
Key affiliate program info:
- Commission: Up to $25 per signup
- Cookie duration: 30 days
- Payout model: One-time
- Ideal for: Productivity influencers, business coaches, tech bloggers
- Affiliate program URL: https://clickup.com/partners/affiliates
6. Engage Bay
Company type: CRM software
Audience: Small to medium-sized businesses, startups, influencers, agencies
Product: CRM with marketing automation, sales pipelines, live chat, and help desk tools.
Engage Bay is a growing CRM program and a credible alternative to more expensive options like HubSpot. The company makes it easy to join as an affiliate and start earning revenue on referral traffic.
You can get a 30% recurring commission for as long as the client keeps their membership. Interestingly, Engage Bay operates with a first click basis, not last click. You get the sale if you have the first affiliate link a customer clicks on.
Key affiliate program info:
- Commission: 30% recurring
- Cookie duration: 30 days
- Payout model: Recurring commission
- Ideal for: Business software reviewers, marketing blogs, and startup influencers
- Affiliate program URL: https://www.engagebay.com/affiliate-program
7. Saleshandy
Company type: Cold email software
Audience: Funders, sales teams, B2B marketers, agencies
Product: Cold email outreach platform with AI assistance, mail merge, auto follow-up, and more
Saleshandy’s 25% lifetime commission and long cookie duration of 90 days make its affiliate program a good choice for anyone influencing sales teams, founders, and marketers. Saleshandy estimates conversions from trial to paid accounts between 12% and 14%. Besides standard commission, you can also earn bonuses for signing up a certain number of customers in a time period.
Key affiliate program info:
- Commission: 25% recurring plus $25 bonus for 5 customers in 1 month, $50 for 10 customers in 2 months
- Cookie duration: 90 days
- Payout model: Recurring commission plus bonuses
- Ideal for: Sales bloggers and podcasters, SaaS reviewers, startup consultants
- Affiliate program URL: https://www.saleshandy.com/affiliate-program/
8. HubSpot
Company type: CRM and inbound marketing platform
Audience: Businesses of all sizes, agencies, sales teams, customer service reps
Product: CRM platform with tools for marketing, sales, operations, customer service, content management, and more
HubSpot is a well-known marketing platform in the industry, so you can see conversions based on its reputation alone. Like some other affiliate programs, HubSpot has a tiered reward system based on monthly signups: Starter (up to 29 signups/month), Sprocket (29-99 per month), and Elite (over 99 per month). You start with 30% commission but could make more if you move into the upper tiers. HubSpot also has a low threshold of $10 to withdraw.
Key affiliate program info:
- Commission: 30% recurring (up to $1,000 per sale) on Starter tier, 30% recurring and/or cost per sign up on Sprocket tier, custom commission on Elite tier
- Cookie duration: 180 days
- Payout model: Recurring commission or cost per acquisition depending on tier
- Ideal for: SaaS reviewers, publishers, course creators, app builders
- Affiliate program URL: https://www.hubspot.com/partners/affiliates?hubs_content=www.hubspot.com/hp-2&hubs_content-cta=nav-resources-affiliate
9. Lemlist
Company type: Lead finder and outbound engagement
Audience: Sales development teams, B2B marketers, founders, agencies
Product: Prospecting platform for email, LinkedIn, and SMS with lead database and contact finder.
Lemlist’s strong following in the outreach space gives it credibility for a reliable tool that satisfies new customers. If you influence or advise business leaders, it could be a great program for you. You can get 25% commission for the first 12 months after a customer signs up.
You can also get perks like free Lemlist credits and beta feature access if you bring in more customers. All affiliates also get access to ready-made content and training to help promote the product.
Key affiliate program info:
- Commission: 25% recurring up to 12 months
- Cookie duration: 30 days
- Payout model: Recurring Commission
- Ideal for: Sales consultants, bloggers, tech reviewers, Lemlist enthusiasts
- Affiliate program URL: https://www.lemlist.com/affiliates?r=0
10. Mailmodo
Company type: Email marketing platform
Audience: Email marketers, marketing agencies, founders, event planners,
Product: Platform to create email campaigns, manage audiences, and design interactive elements
Mailmodo is a unique email marketing platform that lets users build both HTML and AMP elements. Its affiliate program provides a 20% lifetime recurring commission.
Since pricing is based both on plan level and number of contacts, you could get some big-ticket commissions if a company with a large list signs up. The cookie duration of 60 days is decent, though not as long as some other affiliate options out there.
Key affiliate program info:
- Commission: 20% recurring
- Cookie duration: 60 days
- Payout model: Recurring commission
- Ideal for: Digital marketers, influencers, email marketing specialists
- Affiliate program URL: https://www.mailmodo.com/affiliate/
11. NordVPN
Company type: VPN and online safety
Audience: Remote workers, privacy-conscious users, casual users, people traveling
Product: VPN service plus threat protection, dark web monitor, private network, and dedicated IP
NordVPN is one of the most popular VPNs out there, and anyone who wants some privacy online is a potential customer. This makes its affiliate program versatile for many types of blogs and influencers.
NordVPN offers a commission structure based on the type of subscription. You get 100% of a new signup and 30% at renewal for a monthly plan. With annual and 2-year plans, you get 40% of the signup cost and 30% at renewal. NordVPN’s affiliate program has a 30-day window, but that can be enough for a customer to decide to purchase the affordable VPN.
Key affiliate program info:
- Commission: 100% of the first payment for monthly plans and 30% after that, 40% of the first payment for annual and 2-year plans with 30% after that
- Cookie duration: 30 days
- Payout model: CPA plus recurring commission
- Ideal for: A wide range of blogs, podcasts, or influencers in tech, travel, lifestyle, and more
- Affiliate program URL: https://nordvpn.com/affiliate/
12. Omnisend
Company type: Ecommerce marketing
Audience: Ecommerce shop owners and email marketers
Product: Email, SMS, and web push services for online merchants
Omnisend is an ecommerce marketing leader that offers multi-channel products and integrates with platforms like Shopify and WooCommerce. The company’s affiliate program can be a good option if your audience is interested in email marketing or ecommerce.
You can get a 20% recurring commission for any paid accounts you refer to. Omnisend has a decent cookie duration of 60 days, and it provides an account manager and marketing materials after you join.
Key affiliate program info:
- Commission: 20% recurring
- Cookie duration: 60 days
- Payout model: Recurring commission
- Ideal for: Ecommerce blogs, Shopify developers, marketing influencers
- Affiliate program URL: https://www.omnisend.com/affiliates/
13. Reply
Company type: Automated sales outreach
Audience: Sales teams, recruiters, B2B marketers
Product: Sales engagement platform for outbound, inbound, and account-based sales and more
Reply provides sales automation tools that are useful to a range of teams and business owners. The company’s affiliate program offers up to 25% of recurring commission for one year on all paid plans you refer.
You get 15% for referring up to 49 signups per month, 20% for 50+ signups per month, and 25% for 100+ signups per month. Reply’s 90-day cookie window also gives plenty of time for your leads to convert. If your audience is looking for sales tools, you could create a source of passive income with the program.
Key affiliate program info:
- Commission: 15% to 25% recurring up to 1 year
- Cookie duration: 90 days
- Payout model: Recurring commission
- Ideal for: Sales and marketing agencies, content creators, consultants, publishers
- Affiliate program URL: https://reply.io/affiliates/
14. Semrush
Company type: SEO and marketing software
Audience: Digital marketing agencies, SEOs, startups, content marketers, freelancers
Product: Platform for SEO analysis, planning, keyword research, and tracking
If you’re in SEO, you know about Semrush. The platform has strong credibility and is one of the leading options for SEO research, so it’s easy to sell if your audience is in this field. Semrush is an industry-standard tool with immense credibility.
Semrush has an extensive affiliate program with four tiers: Basic (up to 4 sales per quarter), Silver (up to 19 sales), Gold (up to 49 sales), and Platinum (over 50 sales). At the Basic level, you can earn between $50 and $200 per sale depending on the toolkit purchased, and at the Platinum level you can earn between $80 and $350. You can also get $10 for a free trial on most toolkits, which is a unique benefit.
Key affiliate program info:
- Commission: Anywhere from $50 to $350 per sale depending on the toolkit and the program tier
- Cookie duration: 120 days
- Payout model: CPA
- Ideal for: Content marketing publishers, marketing agencies, SEO influencers
- Affiliate program URL: https://www.semrush.com/lp/affiliate-program/en/
15. Shopify
Company type: Ecommerce platform
Audience: Small business owners, ecommerce store owners, entrepreneurs, established brands
Product: Ecommerce platform for small to enterprise sized online shops.
Shopify is synonymous with e-commerce and popular across the world, so an affiliate partnership with the platform can be lucrative if you have the right audience. Shopify has multiple plans and you can collect affiliate earnings for most of them (except some like Plus).
Payouts are up to $150 per signup depending on the plan and location. You can also earn up to $150 for a Shopify POS Pro referral. While the earnings are one-time payments, Shopify’s reputation and the popularity of online stores can make the affiliate program a great option.
Key affiliate program info:
- Commission: Up to $150 per full plan purchase
- Cookie duration: 30 days
- Payout model: CPA
- Ideal for: Anyone from B2B content creators and business influencers to developers and site builders
- Affiliate program URL: https://www.shopify.com/affiliates
16. Supademo
Company type: Software Demo & Onboarding (SaaS)
Audience: SaaS companies, product managers, customer success teams, marketers
Product: An interactive demo builder that creates clickable, guided walkthroughs of any software product.
Supademo is a SaaS for SaaS companies. The platform is for creating product demos and it can fit in with your content if your audience is into sales, product marketing, or customer success.
Supademo offers a 30% lifetime recurring commission, which works out to be about $8 to $135 per month per customer, depending on the plan they get (or more if you refer an enterprise customer). There is a $10,000 cap on earnings per customer, but no cap on the number of customers.
Key affiliate program info:
- Commission: 30% recurring ($10,000 maximum per customer)
- Cookie duration: 30 days
- Payout model: Recurring commission
- Ideal for: Tech influencers, SaaS marketing agencies, newsletter creators, course creators
- Affiliate program URL: https://supademo.com/affiliates
17. Tagbox
Company type: User-generated content marketing
Audience: People showcasing social comments for ecommerce, events, hospitality, and more
Product: Platform to collect and display UGC from social media onto sites, emails, print, etc.
Tagbox solves a need for anyone wanting to manage UGC and use it to improve conversions or traffic. Its affiliate program can be a good option for agencies, creators, and community leaders working with brands.
You can get 25% commission for life on anyone you bring to the platform. The Tagbox cookie lasts 90 days, so you have some time to see conversions roll in. You also get support and marketing assets to make your job easier.
Key affiliate program info:
- Commission: 25% recurring
- Cookie duration: 90 days
- Payout model: Recurring Commission
- Ideal for: Brand agencies, social media marketers, web designers, content creators
- Affiliate program URL: https://taggbox.com/affiliate/
18. Unbounce
Company type: Landing page builder and CRO platform
Audience: Marketers, entrepreneurs, agencies, e-commerce businesses
Product: Platform to build, test, and optimize landing pages to improve conversion rate
Unbounce has been around since 2009 and is a leader in the landing page space. The respected platform is easy to sell if it aligns with your audience’s needs. Unbounce’s affiliate program offers a recurring commission of up to 35% for the first 12 months of a customer’s subscription.
Unbounce provides a partner coach to help with referrals, plus resources like co-branded marketing materials. You can access all this through an affiliate dashboard.
Key affiliate program info:
- Commission: Up to 25% to 35% recurring for 12 months
- Cookie duration: 90 days
- Payout model: Recurring commission (for 1 year)
- Ideal for: Marketing agencies, marketing influencers, freelancers advising clients, entrepreneurship blogs
- Affiliate program URL: https://unbounce.com/partner-program/
19. Zonka Feedback
Company type: Customer feedback intelligence
Audience: Businesses of all sizes, customer support teams, CX managers, and location managers
Product: Platform for collecting, analyzing, and organizing scattered feedback into themes and actionable steps
Zonka Feedback analyzes themes and sentiment in different types of customer feedback to help companies know what’s working and where to improve. If you advise brands or have an audience of entrepreneurs, give Zonka Feedback’s affiliate program a try.
For every signup you refer, you’ll get 25% commission for life. Plus, you can get $10 per signup in the first 30 days as a bonus. Customer feedback management is important for all businesses, so many types of audiences could work for this opportunity. The 120-day cookie window is also generous.
Key affiliate program info:
- Commission: 25% recurring
- Cookie duration: 120 days
- Payout model: Recurring commission
- Ideal for: Niche sites for hospitality/retail, CX consultants, marketing agencies
- Affiliate program URL: https://www.zonkafeedback.com/affiliates
20. Squarespace
Company type: Website builder and hosting
Audience: Entrepreneurs, creatives, small businesses
Product: Website building platform with easy-to-use interface and clean design
Squarespace is a super popular website builder, and chances are, you might have used it already. It’s a versatile platform for anyone from photographers to small business owners, so you have the flexibility to promote it.
Squarespace’s affiliate program pays $100 to $200 per signup depending on the type of subscription. It’s a one-time payment, so you’ll have a better chance of making passive income if you have a good-sized audience.
Key affiliate program info:
- Commission: $100 to $200 per signup
- Cookie duration: 45 days
- Payout model: CPA
- Ideal for: Freelance marketers, influencers in design, photography, entrepreneurship, lifestyle
- Affiliate program URL: https://www.squarespace.com/affiliates
A guide to succeed in SaaS affiliate marketing
Now that you have some great SaaS affiliate programs to choose from, how do you actually get started? Here’s what to do.
1. Find a niche
Picking the right niche is important: you don’t want something oversaturated or completely unknown. Brand protection is an example of a niche that solves an important need for companies but still has some room to grow. An oversaturated niche requires a lot of authority to build a following, though you could be successful referring clients to an in-demand SaaS if you work at an agency or as a freelancer.
2. Choose the right affiliate program
Next, spend some time comparing affiliate programs for companies in the niche you choose. You’ll find a range of commission levels and structures. Depending on your audience, would you prefer a cost-per-acquisition model or a recurring commission percentage? Also, look for companies that have resources for affiliates, like marketing materials and help desks.
3. Think about your traffic source
Try to match the affiliate program and arrangement to your traffic source. Are you doing deep dives into product reviews in blogs or podcasts? Then high-ticket items or specialized SaaS platforms could work well. On the other hand, if you just want to plug a quick product in the middle of your YouTube videos, a more widely applicable SaaS with a lower cost could work better.
4. Create valuable content
The most important thing to do with any type of affiliate content is to make it valuable to your audience. People know when someone’s being inauthentic or just advertising something for a buck. Make sure you’ve spent some time with the SaaS product so you can say why you genuinely think it’s great instead of just reading talking points.
5. Track your performance & start earning
Once you’re publishing content, track your performance with affiliate dashboards. Bookmark the dashboard and visit it periodically. Many dashboards will show your clicks for a period plus conversions and the payout you’ve earned. Note that different programs can have different thresholds for payment or withdrawal.
Benefits of joining a SaaS affiliate program
Of course, one of the main reasons to join a B2B SaaS affiliate program is to grow another stream of revenue. But to create authentic content, make sure you appreciate the benefits of the SaaS you’re promoting. When communicating that, you’ll see higher conversion rates and good long-term value from your audience.
B2B SaaS programs can be especially lucrative, considering enterprise subscriptions can cost hundreds or thousands per month. You could see passive income growth even with occasional sales. And if you work for an agency or as a consultant, you can help your clients find meaningful services that align with your affiliate memberships.
Lastly, SaaS affiliate programs are free to join, you’re just leveraging the work you’ve done building an audience.
Get started with Red Points’ affiliate program
To wrap up, the Red Points affiliate program is our top pick for 2025, though other B2B SaaS affiliate programs from AuthorityHacker, Brand24, Cherry Servers, and ClickUp are also great.
When you join Red Points as an affiliate, you can get a one-time payment of $1,500 for closed deals and 10% for the first 12 months. You also get marketing materials and training sessions to help jumpstart your content. Over 1,300 brands use our platform for unlimited counterfeit takedowns worldwide.
If you’re ready to start your affiliate marketing journey, check out Red Points’ program today.
