Seeing a seller misuse your images, designs, or brand on AliExpress can feel overwhelming—especially when the platform is based in China. But Alibaba has significantly improved its IP enforcement infrastructure in recent years, and rights holders now have a clear, structured path to removing counterfeit listings.
This guide walks you through the current process using the Alibaba International IP Protection (IPP) Platform, updated to reflect structural changes Alibaba made in 2024 and 2025.
TL;DR
- Alibaba now operates two separate IPP platforms — ipp.aidcgroup.net for international marketplaces (AliExpress, Alibaba.com, Lazada, Miravia) and ipp.taobao.com for Chinese domestic platforms (Taobao, Tmall, 1688.com) — each requiring a separate account registration.
- Register your IP on the platform before filing any complaints — trademarks, copyrights, and patents are all accepted, and unregistered copyrights can be submitted with a Copyright Claim Statement downloadable from the platform.
- A single complaint can cover up to 300 infringing URLs and 95% of cases are resolved within one business day.
- Sellers have up to 3 days to respond; no response results in automatic removal; appeals can add 3–7 days per round with a maximum of 3 appeals.
- Alibaba’s AI systems now proactively remove 4.5 times more infringing listings than rights holders report manually — registering your IP on the platform feeds this enforcement engine
Important
Alibaba now (as of May 2026) operates two separate IPP platforms: one for international marketplaces (AliExpress, Alibaba.com, Lazada, Miravia) and one for Chinese domestic platforms (Taobao, Tmall, 1688.com). This guide covers the international platform. If you need to report on Taobao or Tmall, you must register separately on the TTG IPP Platform.
What’s AliExpress’ counterfeit policy?
Alibaba takes IP protection seriously across all its platforms. The group operates under three core principles:
- Efficient takedown procedures
- Proactive removal using AI detection
- Stakeholder collaboration with bodies like the International Anti-Counterfeiting Coalition (IACC)
Eligible complaints on the platform include:
- Trademark infringement (misuse of identical or confusingly similar marks)
- Copyright infringement (unauthorized use of copyrighted images, designs, or works in listings)
- Patent infringement (invention and design patents)
Approximately 95% of IP complaints submitted via the platform are resolved within one business day. Alibaba’s own AI detection systems now proactively remove roughly 4.5 times more infringing listings than those flagged by rights holders through formal complaints—meaning your registration on the platform also feeds the proactive enforcement engine.
If you used the Alibaba IPP Platform before 2024: the key change is that it has now split into two separate platforms. International marketplace complaints (AliExpress, Alibaba.com, Lazada, Miravia) go to ipp.aidcgroup.net. Chinese domestic platform complaints (Taobao, Tmall, 1688.com) go to ipp.taobao.com — these require separate account registrations.
How to report copyright infringement on AliExpress
If you believe only a handful of listings are infringing your IP, you can handle this process yourself. For brands facing dozens or hundreds of infringing listings, using an automated brand protection software is a more practical approach—but the steps below apply in either case.
Step 1: Create an account on the Alibaba International IPP Platform
Go to ipp.aidcgroup.net and register using your email address. Registration is free. The platform now offers dedicated regional support teams, particularly for APAC markets including South Korea and Southeast Asia — contact options are available within your account dashboard.
Step 2: Verify your contact information
After signing up, you’ll see your dashboard in the IP Protection Platform, but you can’t do anything. You have to first verify your contact information by clicking on the link under Account Setting.
Step 3: Submit your Intellectual Property to their registry
Before filing any complaints, you must register your IP on the platform. Alibaba uses your submitted IP records to validate future takedown requests. Go to My IPR > IPR Submission.
Here’s what you’ll need depending on your IP type:
| IP Type | Required Documentation |
| Trademark | Trademark certificate + class pages |
| Copyright | Name of work, uploadable instances, serial/registration number, copyright holder details. Unregistered copyrights accepted with a Copyright Claim Statement (downloadable from the platform). |
| Patent | Patent certificate, patent type (invention/design/utility), name, registration number, rights holder, expiration date |
| Other IP | Name and number, rights holder, validity period, supporting documents |
| Tip: Register in China Even If You Don’t Operate There While the international IPP platform accepts foreign IP registrations, having your trademark or patent registered in China makes the process faster and more reliable. Many brands register in China specifically to streamline enforcement on Alibaba’s platforms, even if China isn’t a core market. |
Note that if you aren’t the rights holder, you must also submit a letter of authorization that shows the rights holder granting permission.
Also, Alibaba’s platform has a thorough help section at the IPR Protection Guide link from the home screen. It walks you through the steps for registering to the platform, registering your IP, and submitting complaints for copyright, trademark, and patent infringements.
Step 4: Submit a complaint
With your IP on file, you’re ready to file a takedown. Click Submit a Complaint in the left-hand sidebar of your dashboard.
You’ll be prompted to:
- Select the platform (AliExpress, Alibaba.com, Lazada, or Miravia)
- Choose the type of complaint (trademark, copyright, or patent)
- Specify your reason and upload supporting materials
- Paste the URLs of infringing listings
You can submit up to 300 URLs in a single notice. URLs must be correctly formatted—the platform will reject complaints with duplicate or malformed URLs. You also cannot resubmit URLs that are part of an active notice.
If you’re not the rights holder, include a letter of authorization from the holder granting you permission to file on their behalf.
Step 5: Monitor progress and follow up
Track your complaints under Manage Complaints from your dashboard. You’ll see a table showing the platform, IP type, status, and available actions for each complaint.
The general timeline:
- Sellers can appeal a maximum of 3 times, but the platform often rejects their appeal automatically after the first
- The seller has up to 3 days to respond to the complaint
- If no response, the listing is automatically removed
- If challenged: the first appeal adds 3 days; each of two further appeals adds 7 days
You can click into any complaint to see more details, like a timeline of actions and seller information.
| Note | If the platform rejects your complaint (e.g., insufficient evidence or mismatched IP class), you’ll need to supplement your submission. Follow instructions carefully at each stage to avoid delays. |
The Good Faith Program
Brands that file complaints regularly—and have a strong record of confirmed takedowns—may qualify for Alibaba’s Good Faith Program. Qualification generally requires filing at least 100 complaints in the past three months with a 90% successful takedown rate. Good Faith status speeds up future complaint processing significantly.
When manual reporting isn’t enough
Manually reporting one or two listings is manageable. But counterfeits rarely appear in isolation—where there’s one, there are typically many more across multiple sellers and listings. If your brand is experiencing ongoing or large-scale infringement on AliExpress, manual reporting quickly becomes unsustainable.
Automated brand protection platforms like Red Points can scan AliExpress continuously, detect infringing listings using image recognition and machine learning, and submit takedown requests at scale—without you having to log into the IPP Platform for each one. AI-driven proactive enforcement is now the dominant enforcement mechanism: Alibaba’s own AI systems remove far more infringing listings than those reported manually by rights holders.
How Red Points automates AliExpress enforcement at scale
Red Points’ Marketplace Protection software scans AliExpress, Alibaba.com, and thousands of other marketplaces continuously — covering 1.4 billion domains and adding 250,000 new domains per day. When the detection engine identifies an infringing listing, it automatically collects evidence and submits takedown requests through the appropriate enforcement channel, including direct submission to the Alibaba IPP Platform, without requiring manual login for each case.
For brands dealing with repeated re-listing — a common pattern where sellers move to new storefronts after a takedown — the platform automatically tracks and reissues enforcement when previously removed content reappears. A centralized dashboard shows the status of every active case, flags repeat offenders, and measures enforcement impact over time.
Red Points delivers a 94–95% enforcement success rate across 5.1 million enforcements per year for 1,300+ brands. For AliExpress specifically, the platform integrates with the Alibaba IPP API to submit bulk complaints and follow-up requests at the volume and speed that manual filing cannot sustain.
Request a demo to see how Red Points handles AliExpress enforcement for your product category.
Report Counterfeits on Other Platforms
Counterfeiters operate across many marketplaces. See our guides for:
- How to report trademark infringements on Amazon
- How to report a seller on eBay
- How to report counterfeits on Taobao, TMall and TMall Global
- How to report IP infringements on Etsy
Frequently asked questions (FAQs)
The Alibaba International IPP Platform (ipp.aidcgroup.net) is Alibaba’s official intellectual property rights enforcement portal for international marketplaces including AliExpress, Alibaba.com, Lazada, and Miravia. Rights holders use it to register their IP, submit takedown complaints against infringing listings, and monitor the status of active cases. Registration is free. The platform also feeds Alibaba’s AI detection system, which proactively removes infringing listings beyond what rights holders manually report.
Alibaba separated its international and domestic e-commerce IP platforms in 2023–2024. The AIDC IPP platform (ipp.aidcgroup.net) covers international marketplaces — AliExpress, Alibaba.com, Lazada, and Miravia. The TTG IPP platform (ipp.taobao.com) covers Chinese domestic platforms — Taobao, Tmall, and 1688.com. These are separate accounts requiring separate registrations. If you previously filed complaints across both domestic and international platforms through a unified system, you now need two separate accounts.
Register an account at ipp.aidcgroup.net, verify your contact information in Account Settings, then submit your IP records under My IPR > IPR Submission. Once your IP is registered, click Submit a Complaint in the left-hand sidebar, select AliExpress as the platform, choose copyright as the complaint type, upload your supporting materials, and paste the infringing listing URLs. A single complaint can include up to 300 URLs.
Approximately 95% of complaints submitted through the IPP Platform are resolved within one business day. The seller has up to 3 days to respond to a complaint. If they do not respond, the listing is automatically removed. If they appeal, the first appeal adds 3 days; each of two further appeals adds 7 days. Sellers can appeal a maximum of 3 times, though the platform often rejects their appeal automatically after the first. Brands with Good Faith Program status receive faster processing.
Yes, for copyright complaints. Unregistered copyrights are accepted on the AIDC IPP Platform through a Copyright Claim Statement, which you can download directly from the platform. For trademark complaints, you need a trademark certificate and class pages. For patent complaints, a patent certificate is required. Having your IP registered in China is not mandatory for the international platform, but it typically speeds up processing and strengthens enforcement.
After you file a complaint, the seller has up to 3 days to respond. If they appeal, the first appeal adds 3 days to the resolution timeline. Each of two further appeals adds 7 days. Sellers can appeal a maximum of 3 times. The platform often automatically rejects appeals after the first, particularly when the evidence in your complaint is strong. If the platform rejects your complaint at any stage — due to insufficient evidence or a mismatched IP class — you will need to supplement your submission before refiling.
Up to 300 URLs per complaint. URLs must be correctly formatted — the platform will reject complaints containing duplicate or malformed URLs. You also cannot resubmit URLs that are already part of an active notice. For brands managing large volumes of infringing listings, submitting in batches of up to 300 URLs per complaint is the most efficient approach.
The Good Faith Program is an accelerated enforcement tier for brands with a strong record of confirmed takedowns. To qualify, brands generally need to have filed at least 100 complaints in the past three months with a 90% successful takedown rate. Good Faith status speeds up complaint processing significantly — qualified brands are prioritised in the review queue.
Yes. A single AIDC IPP Platform account covers AliExpress, Alibaba.com, Lazada, and Miravia. When you submit a complaint, you select which platform the infringing listing appears on. If the same seller has infringing listings across multiple Alibaba International platforms, you can file separate complaints for each platform through the same account.
Alibaba’s internal AI detection systems now proactively remove approximately 4.5 times more infringing listings than rights holders flag through formal complaints. The AI is trained on IP data submitted by rights holders through the IPP Platform — meaning that when you register your trademark, copyright, or patent on the platform, you are also feeding the detection model that scans listings autonomously. Registering your IP on the platform therefore provides enforcement value beyond just the complaints you file directly.
