Podcast
1 min

A conversation with Bang & Olufsen’s Brand Protection Officer

A conversation with Bang & Olufsen’s Brand Protection Officer

Bang & Olufsen is a great combination of luxurious designs and audio solutions. Known for their unique products, they are the result of both their heritage in craftsmanship and their efforts in audio technology and innovation. 

We were privileged enough to talk to Morten Roerbaek, Brand Protection Officer at Bang & Olufsen. 

Continue reading for a glimpse into his journey or listen to the full conversation on our Heroes of Brand Protection podcast

Key takeaways:
  • Bang & Olufsen business overview. 
  • Challenges faced as a Brand Protection Officer
  • Advice for fellow IP experts. 

The following is part of the transcript of Heroes of Brand Protection podcast, featuring a conversation between M. Roerbaek, and Daniel Shapiro, Red Points’ VP of Brand Relationships. 

Q stands for questions from Daniel Shapiro.

Q: Can you give a brief overview of your business?

Bang & Olufsen is a global luxury-lifestyle brand founded in 1925. It’s a consolidated brand within the space of consumer audio and luxury goods. Our strong heritage in design and craftsmanship makes Bang & Olufsen a very unique brand within the consumer audio space. We are very proud of our products. 

Our head office is located in the northern part of Denmark, and it has been like this for almost 100 years now. We have offices all over the world: New York, Shanghai, Singapore, etc. Our products are sold on any high street around the world. We also operate through third-party retail stores. 

Q: What is the hardest thing you have to do as Brand Protection Officer?

Counterfeits are one of the main issues we continue to try to fight. It’s a challenge everyone is facing. The ever-changing landscape of how counterfeiters are selling these products, previously through marketplaces, has now pivoted towards social media platforms.

Q: What advice would you give someone wanting to pursue a career similar to yours?

Be open-minded, be open to new things. I have always done what I thought was interesting, rather than keeping myself on a strict career path. I would say it has worked out pretty well for me. 

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