How to file a successful DMCA takedown with Bing
4 mins

How to file a successful DMCA takedown with Bing

Filing a DMCA takedown with Bing can seem like a daunting task, especially if you’re unsure of the steps or documentation. 

Dealing with repeat infringers along with limited support and slow response times from Bing can leave you feeling stuck in a never-ending loop

This comprehensive guide cuts through the complexity of Bing’s DMCA process. Whether you’re dealing with a first-time infringer or fighting recurring violations, we’ve got you covered.

You’ll learn how to:

  • Prepare and submit a DMCA takedown notice 
  • Apply proven best practices to strengthen your takedown requests 
  • Leverage Red Points’ AI technology to automate and streamline the process, saving time and reducing stress

Let’s dive into the guide and ensure your content stays yours.

Before you file a DMCA takedown with Bing

Here’s everything you’ll need before you can file a Bing DMCA request

Proof of ownership 

You’ll have to prove that the fake website’s content is your intellectual property. It’s especially important if you’re facing website impersonation.

Depending on the type of infringement, you might have to provide the following details

  • URLs pointing to the original published work (e.g., your official website or social media accounts).
  • Copyright or trademark certificates in case the bad actors have infringed on your brand name, logo, product images, or other assets. These are also critical for addressing domain name squatting, where trademarked domains are misused to deceive customers.
  • Screenshots of your content with timestamps to prove you published it first.

Details of infringement

Provide URLs of the specific pages infringing your intellectual property. Ensure these URLs directly relate to the alleged infringement for Bing to assess compliance.

Your contact information 

You’ll be required to provide your complete contact information, including your full name, email address, phone number, and possibly mailing address.

Still chasing down fake websites on Bing?

Step-by-step guide to filing a DMCA takedown on Bing

Step 1: Locate Bing’s DMCA takedown form

Open Bing’s DMCA Request form. You’ll be asked to log in through your Microsoft, Google, or Facebook account to fill out the form. Signing in will also help you track all your takedown requests through a dedicated dashboard.

Note: Bing accepts requests only from copyright owners or authorized agents. As per the US Digital Millennium Copyright Act, if you’re an agent, supporting documentation is required. 

A screenshot of Bing’s copyright infringement reporting page. At the top there’s a heading 'Report Copyright Infringement' followed by text asking users to sign in to submit an infringement notice. Sign in options available include Microsoft, Google, and Facebook

This form is only applicable for links, images, and videos appearing on Bing organically. For paid ads on Bing, you’ll have to use a separate form. Check this page to find all the infringement notice forms for the different Microsoft services. 

Step 2: Fill out the takedown form

Start by selecting the type of infringed content. Depending on how your content has been infringed, select Web, Image, or Video. If the text and content are both infringed, you can fill the form separately for each search type and provide details accordingly. 

Bing copyright infringement form showing a search type dropdown menu with options for Web, Image, and Video content. There are also contact information fields including name, organization, and copyright owner details.

Now, add your personal details. You’ll have to provide details about yourself, your company, and your location. Make sure to provide your official work email address because Microsoft might contact you to verify Bing’s copyright removal and share takedown updates. 

A screenshot of Bing’s copyright infringement form with fields for first name, last name, reporting organization (optional), full name of the copyright owner, country/region of the copyright owner (dropdown menu), and email address (required).

Of course, you will have to provide evidence to prove that you own the copyright of the infringed content. Select the type of content, add authorized examples, and provide a short description. You can also add images of your copyrighted work. 

A screenshot of Bing’s copyright infringement report form, which includes fields for the type of work, title, URL of the copyrighted work, a description and an option to upload attachments (maximum 10 MB, supported file formats: .pdf, .txt, .docx, etc).

Finally, add the URLs you want Bing to take down. Start with the homepage of the fake website and then add more internal page URLs as examples. Alternatively, you can also upload a file for bulk submission.

A screenshot of Bing’s copyright infringement form that includes fields for entering up to 10 URLs (one per line) of infringing content, an option for bulk submission via a .txt file. There’s also an additional field for providing further information about the location of the work.

Step 3: Submit the form

Acknowledge that the information you provided is accurate, add your digital signature, and submit the form. 

Required statements section of Bing’s copyright infringement form showing three mandatory checkboxes for good faith belief, authority to act, and legal acknowledgment. It is followed by a signature field and submit/reset buttons. A privacy statement link appears at the bottom.

Once you submit, you can check the submission status through the ‘Submitter Dashboard,’ accessible through the same account you used to log in. 

After verifying your information, Bing will notify the fake website’s owner of the copyright infringement claim. If the owner fails to respond with a valid explanation, the website will be removed from Bing’s search index.

Bing does not specify a timeline for reviewing DMCA takedown requests, but some Reddit users report it typically takes 5-10 days, with occasional delays.

Best practices for a successful DMCA takedown

Here are some best practices to keep in mind for successful DMCA takedowns.

Submit complete information: Make sure you’re submitting all the information required to assess the fake website for infringement. Cross-check all the timestamps in screenshots and certificates of ownership before you press the submit button. When filling out the ‘description’ box in the form, use clear, concise, and straightforward language to describe the infringement.

Don’t wait around to file DMCA takedowns: Fill out the form as soon as you find a website infringing on your intellectual property to minimize potential damage. It can take Bing some time to process and respond to your takedown request. So, the sooner you submit, the sooner the infringed websites will get de-indexed. 

Use automation tools: It’s easy to file DMCA takedown for one or two fake websites. But imagine half a dozen websites cropping up every day. Continuously searching for fake websites, filing DMCA takedowns, and tracking the takedown requests can take a big chunk of your time, pushing you away from your core business responsibilities.

Automating processes with solutions like Red Points reduces errors and ensures thorough copyright infringement protection, day in and day out. 

Simplifying DMCA takedowns with Red Points

At Red Points, our AI Brand Protection and Anti-Piracy platform can constantly monitor the web to identify and combat all types of brand abuse. The platform works in real-time to take down counterfeits, websites, social media accounts, and pirated content, protecting your brand reputation and revenue.

Take a look at how Red Points simplifies DMCA takedowns: 

  1. Detection stage: Red Points leverages AI-powered tools like Vision AI and Natural Language Processing (NLP) to detect copyright violations across platforms, including Bing. Vision AI enhances detection with advanced capabilities such as image recognition and optical character recognition (OCR), identifying unauthorized use of logos, product images, or text. NLP broadens search coverage by analyzing keywords and mapping platform-specific insights, ensuring even hidden infringements are uncovered.
  2. Validation and filing stage: Red Points minimizes manual effort through customizable automation rules and AI-assisted validation. By analyzing evidence against predefined criteria, the system ensures accurate validation before filing takedown notices. The platform also supports bulk submissions, saving time and streamlining workflows for large-scale enforcement needs.
  3. Enforcement stage: Red Points automates the takedown process with rule-based enforcement tools, using predefined templates and real-time system updates. Each action is tailored to customer-specific needs, ensuring precise and fast results. This includes notifying platforms like Bing and tracking compliance to ensure the effective removal of infringing content.
  4. Tracking and optimization: Beyond enforcement, Red Points provides detailed analytics and real-time monitoring to keep brands protected. The platform tracks repeat offenders, identifies patterns, and continuously optimizes detection algorithms based on customer feedback and evolving threats. This proactive approach ensures long-term brand safety and reduces the likelihood of recurring infringements.

What’s next 

You now have the steps to file a DMCA takedown on Bing and remove infringing content from search results. While effective, this process can become overwhelming if infringements are frequent or widespread, requiring constant effort to discover, document, and act on violations.

Instead of navigating this alone, imagine having a system that works for you. Red Points’ AI-powered platform continuously monitors for violations, validates evidence, and automates takedown requests—saving you time while ensuring reliable results.

Ready to eliminate the hassle of manual DMCA takedowns? Let Red Points handle the heavy lifting. Request a demo of Red Points today.

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