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Last updated on: April 21, 2023
In today’s world, numerous social media outlets such as Facebook, Instagram, Twitter, and TikTok are being utilized for marketing and promotional purposes – especially by content creators, legal practitioners, and business owners. Of them all, the TikTok app has emerged to be one of the most popular with over a billion active monthly users.
TikTok’s popularity, therefore, makes it susceptible to copyright infringements. Copyright infringements can have a negative impact on brands through such things as confusion, tarnishment of the mark, and dilution. Therefore, it is highly important to take every necessary step to protect the intellectual property of your brand.
Some of the major steps how to get a TikTok taken down are to: message the content creator, report the video to TikTok, send a cease-and-desist letter, inform the authority; and seek professional help.
In light of this, this article will delve into:
Let’s dive in immediately.
TikTok has been gaining traction across the globe, boasting 1 billion users in 150 countries and over 2 billion downloads. This social media platform stands out for its inventive content and extensive user base. With unparalleled reach ranging up to two billion people worldwide, TikTok is quickly becoming one of the best content marketing tools available.
Content creators, business owners, and brands should take heed of their intellectual property on TikTok as it continues to rapidly expand. It’s critical to keep track of possible copyright infringements since ignoring them could be detrimental to one’s reputation and finances. Safeguarding against such misuses is more important than ever.
Here are some of the several reasons why you should monitor your content on TikTok:
Brand image is highly important to any business, as it affects customer loyalty and revenue. Not taking the necessary steps to protect your brand from intellectual property theft can lead to customer confusion and dilution.
For example, if a user creates a video using your brand’s product in a negative or inappropriate way, it can harm your brand’s reputation and lead to negative consequences such as a loss of customers or a decline in sales.
As a business owner on TikTok, it would be a terrible loss if someone else were to use your content without authorization or worse yet to generate revenue from it.
Knowing that creating content from scratch is not an easy task, it would be beneficial to you as a brand if you could protect yourself from such actions.
Not only will this help you maximize your revenues, but it will also help you save time and resources by creating fresh content instead of spending them on enforcing your legal rights.
Brands must be mindful of their intellectual property, as it is an intricate asset and can lead to long-term success.
With the rise of TikTok, there comes a greater potential for other users to make use of the content without permission or consent – a situation that could prove damaging to the proprietary assets and financial results of any business. It’s essential to consider all preventive steps to stop this from occurring.
The impact of your brand’s content is used or stolen without your brand’s approval could result in financial fraud. This can come in two forms: for example, if someone uses your content without authorization and monetizes it, they could be profiting off of your brand’s content without your knowledge.
What ought to be your brand’s gain now goes to someone else. This will result in a significant financial loss for the business or individual.
Also, financial fraud can happen when someone uses your content to promote their own product or service. This is called “false advertising.” This could also hurt your brand’s finances, so you should try to avoid it at all costs.
The sooner you identify it and take action, the better. This is because if a person or business continues to use your content without authorization, even after being warned, they could be liable for criminal damages.
Identifying any infringement quickly will help protect your brand from financial loss and ensure that customers are not misled by any potential misuse of your brand’s content.
Knowing all this, it’s time to look into how to get TikTok taken down or how to get a TikTok deleted.
How do you get someone else’s video taken down on TikTok?
You can message the content creator directly and demand that they remove the video immediately. When messaging the content creator, the tone of your message should be professional yet firm, and you shouldn’t be too harsh.
Additionally, be sure to include a link to the video you believe violates your copyright and inform them that the infringing content belongs to your brand. Describe how their use of this content infringes on your brand’s rights and demand that they remove it right away.
Do note that you can only message the creator if you follow one another per TikTok’s guidelines.
Here is the step-by-step guide on how to message the content creator:
Step 1.
Open the TikTok app on your laptop, mobile phone, or any device of your choice by tapping on it just once
Step 2.
Go to the video you believe is infringing your copyright by tapping on it
Step 3.
Tap on the profile of the content creator in the top right corner and open their profile page.
Step 4.
Here, you will have to tap on the “follow” icon before the “message” icon shows up.
Step 5.
Tap on the “Message” icon, and it will take you to the next page, where you will compose the message. Afterward, you can send the message by tapping on the red color in a small arrow-like sign.
That’s all about the steps to message the content creator and ask them to take down the video.
Another genuine step to take if you feel someone is infringing on your brand’s copyright on TikTok is to report the video. The good news is that TikTok has made it even easier to do as TikTok has introduced a special function that allows you to report any video quickly and easily, even without having an account.
These are the steps to follow on how to report videos on TikTok:
Step 1.
Open the TikTok app on your laptop, mobile phone, or any device of your choice by tapping on it just once, just as you did previously.
Step 2.
Go to the video you want to report that you believe is infringing your copyright
Step 3.
Here, tap on the video while it is playing and press down on the screen of your device until it shows various options.
Step 4.
Select the “Report” icon (it has a flag symbol) by tapping on it just once. Afterward, another page will show up.
Step 5.
On this page, you will have to select the reasons why you want to report the video. There are 13 options to choose from here such as
You can choose any of these options; however, it is important to select the right reason for reporting the video for a successful takedown; otherwise, your report might be denied.
Step 6.
Select intellectual property infringement by tapping on it. Tapping on it will lead you to another page where there are pieces of information regarding intellectual property infringement. It is important to carefully read through before filling out the property infringement report.
Step 7.
Select the options to fill out the property infringement report, and that will take you to another page where you will be asked to provide your email. Fill in your email address, and then click send.
TikTok will then send a mail to your inbox, where you will be asked to verify your email. It is essential to click on the link to verify your email. After you have clicked on the link, “Email verified” will pop up.
Step 8.
You will be asked to go back to where you stopped to proceed with the submission. Here you will be taken to ” Report copyright infringement” where you will have to fill a form. The information to be supplied includes:
You will be asked to provide proof or evidence of ownership and authorization. This involves a certificate and license agreement. What’s next is to upload the scanned copy of the provided materials.
Also, click on the appropriate box to choose the type of copyright work.
Fill in the description of the copyrighted work and upload.
You will be asked to click on the provided box before TiKTok will allow you to submit your report.
Lastly, you will need to sign electronically and then send it. After you have sent the report, TikTok will review your request and make a decision.
Sending a cease-and-desist letter is one method that can be used to request the removal of a video on TikTok. This letter should be written in a formal and professional manner, and it should clearly state the legal basis for your request (such as copyright infringement or a violation of your privacy rights).
Furthermore, the letter should also include a deadline for the removal of the video and specify the consequences (such as a lawsuit) if the video is not removed by that time. However, it is also important to keep a copy of the letter for your own records to ensure that the recipient has received it.
There are four ways to go about sending a cease-and-desist letter:
One of the valid ways to send a cease-and-desist letter is by postal mail. There are options to use when it comes to postal mail, such as:
The above are the various options available to choose from when sending your mail; however, we want to advise you to always make sure that you have proof of delivery for the letter, such as a receipt.
You can also send your cease-and-desist letter through email. This is one of the quickest means, and it is easier to ask for your TikTok video to be taken down this way than by leveraging post email. However, there are some precautions to take when sending your cease-and-desist letter via email.
A) Make sure the email you are sending the cease-and-desist letter to is the right one, to the right department within the company.
B) Also, you should write the cease-and-desist letter in a formal and professional way, ensuring you state clearly the reason for the email.
C) Do not forget to include the deadline for the removal of the TikTok video and state the consequence for not adhering to the date.
D) Remember to keep the proof of the email you sent and make sure you send the email in PDF format with a read receipt requested. This is to ascertain that the recipient read and received the email.
Fax is another proven alternative to sending a cease-and-desist letter to get someone else’s video taken down from TikTok. This method provides a physical record of the letter that can be used as evidence if necessary, and it also allows you to include a statement indicating that the recipient must take immediate action to remove the offending video.
The hand delivery method has several advantages, including the fact that it allows you to personally deliver the letter and talk to the recipient about your concerns. It is an opportunity to solve the problem amicably without taking legal action.
However, this hand-delivery method has its own limitations. It can be logistically difficult or impossible if the recipient lives in another state or country. Also, hand delivery may not be practical if you have multiple recipients who need to receive cease-and-desist letters.
Using a legal service company such as Rocket Lawyer or LegalZoom, where you can find templates for cease-and-desist letters that can be customized to fit your particular needs, is the final option to consider when all other options have been exhausted and none of them have been successful. This strategy is an excellent way to make certain that the letter is written in the appropriate format and incorporates all of the essential details into its content.
In addition, these businesses are able to offer guidance on how to proceed in the event that the cease-and-desist letter does not have the desired effect of having the video removed from the website.
There are some mistakes your brand should avoid when sending a cease-and-desist letter to get someone else’s TikTok video taken down. It is important to be aware of these mistakes, as they can have serious implications for your brand and make it more difficult to obtain the desired outcome.
Some of the common mistakes include:
One time, however, some people believed that sending the report many times might increase the chances of getting a video taken down. As soon as the video is reported, TikTok will review the video to check if it violates their Terms of Service or Community Guidelines.
If they find that the video is indeed in violation, then they will take it down shortly after reviewing it.
When a video is reported on TikTok, it is examined to determine whether it violates the platform’s terms of service or community guidelines. Frequently, a team of human moderators must review the reported content and determine whether or not it needs to be removed.
The video will be taken down from the platform if it is determined to be against TikTok’s rules or terms of service. Depending on how serious the violation was, the user who posted the video might also get a warning or have their account suspended.
Utilizing software that can help you find and keep tabs on infringing content on TikTok and other social media platforms is one way to get the assistance you need from a professional.
The best strategy for guarding your brand’s intellectual property is to use software that scans and monitors the web for infringing material and alerts you to its presence.
There are a lot of tools available to choose from, but the leading software on the market to leverage is Red Points.
Red Points platform is a powerful tool that has assisted over 1200 businesses in protecting their intellectual property on social media platforms such as TikTok. Red Points’ platform is designed not only to carry out the end-to-end process of detecting and removing intellectual property infringements found online but also to provide its users with detailed data reports tailored to each user’s needs.
Furthermore, Red Points’ comprehensive solution combines the power of machine learning with human expertise to assist businesses to identify infringing content fast and with accuracy.
This sophisticated tool can detect various types of content infringement, such as copyright, trademark, or counterfeit listings. It can also be used to identify repeat offenders who continue to post infringing content despite being asked to remove it.
The Red Points platform also offers a range of features, such as
It is an easy-to-use solution that allows businesses to protect their intellectual property on TikTok quickly and efficiently. Furthermore, Red Points solutions offer data-driven insights to help businesses make more informed decisions and copyright enforcement.
Red Points’ Social Media Protection software works in three core stages, which are:
The way this works is users input the intellectual property they’d like to protect on our machine learning platform which uses bot-powered searches to crawl online searching for potential infringement. That is the first step, detection, but once potential infringement has been detected the links are compiled in a list on our platform for users to review.
This brings us to the review step, in which the user is tasked to confirm if they want a detected infringement to be taken down, we refer to this step as validation. In order to save time and reduce uncertainty for our users they can also choose to implement smart rules to automate the validation of particular infringements.
Once an infringement is validated and a takedown is requested Red Points immediately initiates the enforcement process, which Red Points handles from end-to-end so that users can focus their time and effort on other matters. Once an infringement has been enforced and is taken down, Red Points sends a notification to its user along with a data report recapping the incident.
In addition to the detection and removal of intellectual property infringment, Red Points’ platform also provides its users with a myriad of personalized data reports that are customized to the users’ needs. These reports can include any type of data that our machine learning platform monitors, but one of the most frequently used reports include an Economic Impact projector, which tracks the monetary value of all of the infringements the users have taken down using the platform.
The effects of not taking necessary steps in protecting your brand’s intellectual property on TikTok and other social media platforms can be devastating to the bottom line of businesses if proper steps are not considered.
Loss of revenue income, damage to brand reputation, and legal problems are just some of the consequences that can occur if businesses do not take action to protect their intellectual property correctly.
Luckily, with the help of the Red Points’ Social Media Protection software, you can be assured that your brand is free from impersonation across a number of social media platforms.
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