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Last updated on: June 21, 2022
As the third-largest social network in the United States, Pinterest is a great place for businesses of all kinds to reach new markets and grow. According to eMarketer, 47% of Pinterest users shop with the app. Facebook comes in a distant second place with 15% of users shopping in the app.
It’s pretty amazing that half of Pinterest users are there to shop, so how do you get in on the action? The good news is that it’s very easy to create a Pinterest business account and start reaching new customers. We’ll cover exactly how to do that here, as well as a few tips on how to use Pinterest for business in 2021.
Setting up an account is a breeze. You can do it in just a few minutes. Here’s what to do:
If you want to switch your personal account to a business profile, you can do that in settings easily.
After your business Pinterest profile is set up, you should claim your website by either adding a meta tag or HTML file to your website. Pinterest provides directions in the “Claim” tab inside settings.
You can also claim your business Instagram, Etsy, YouTube, and Shopify accounts. The result is that your name and profile picture will appear with any of your content uploaded to Pinterest boards, whether you were the one who uploaded it or not. Claiming a website also lets you enable rich pins, which provide more information to the user about your product/business.
So, now you have a business profile on Pinterest. The real challenge is to optimize Pinterest marketing to bring back the kind of ROI you’re looking for. Let’s go over a few commonly-asked questions about how to use Pinterest for business.
With Pinterest for business, you can promote your Pins, create ads, create story pins, and connect with the right prospects by using Pinterest’s audience targeting tools.
Let’s look at Pinterest ads first. Here are main types of ads you can create:
You can target your audience based on their age, gender, location, device, and language. So how do you use these ads? Well, you can run three types of campaigns on Pinterest depending on your end goal:
Yes, it’s completely free to have a Pinterest for business account. You just pay for your ad spend. When you open your account, you’ll have a low ad-spend threshold which means your account will be billed more often. As you continue to run ads and pay your account, the threshold will increase.
According to WebFx, a small- or mid-sized business can expect to pay between $0.10 and $1.50 per click or engagement, or between $2 to $5 for every 1,000 impressions.
Whether or not you should use Pinterest for business depends not just on your budget but on how effective advertising through Pinterest can be for you. People go to Pinterest to consume visual content and to discover new things, so that’s something to take into consideration. Ads that appear to be interesting Pins work well, in other words. If your target market hangs out on Pinterest, go for it.
If you don’t want to have a business Pinterest account anymore, it’s easy to change it back to a personal account. Simply navigate to account settings and click “Convert to personal account” to stop using business features.
Pinterest is a visual platform, and eye-catching content attracts both customers and bad actors. Red Points’ brand protection software scans a wide range of websites and social media platforms, including Pinterest, looking for brand abuse like intellectual property theft and counterfeits. Check out our guide to brand protection on social media to learn more.