Facebook is one of the largest social media platforms out there with more than 2.85 billion monthly active users. It houses all kinds of people and profiles including big and small businesses that use Facebook to promote products and services, collect customer feedback, and market new promotions.
Whilst the platform has been doing a great job at fighting against bad actors, fake profiles, including brand pages remain a big problem for many companies as it can sabotage a brand’s image and name. Unfortunately, as of now, Facebook cannot recognize a page as fake unless it gets reported.
This is why it is important to know how to report a fake Facebook business page. At the end of the day, having a fake page can be bad not only for your business but for your clients as well.
As of today, Facebook does not ask users to verify they own a name or page when they create one. This means bad actors can steal your identity and start a page with the same name as your brand or product.
Brands with household or popular names might get a warning if someone tries to create a fake page under their name but in most cases businesses do not enjoy this luxury as they’re not as well recognized yet.
Some counterfeiters even sell fakes under the real brand tag, directly competing with the original brand and eating into its profit. Ultimately, it can make it harder for users to be able to differentiate between a fake page and an authentic business page.
As a business owner, it is your responsibility to find out if someone is impersonating your business on Facebook.
Here’s how to do it:
Once you have identified fakes, it is time to move to the next step.
Facebook has made it very easy to report a page. Here are the steps to follow:
Facebook does not usually ask for verification at this stage as it uses internal systems to verify the information. However, in some cases, you might be asked to provide further details to ensure you have the right to report a page and claim ownership.
In case you cannot access a page, you can have your friends report it on your behalf. The company usually responds to reports in a week. If your report gets rejected then consider submitting another report or filing a complaint with proof.
Verifying your Facebook business page can be a great way of signaling to your customers what your original page is.
Verification can be of several ways but here we’re talking about blue and gray ticks that can be seen by others.
Blue tick is for media companies and government organizations, whereas the gray tick is for companies and local businesses. A tick next to your name means you are genuine. It is believed that Facebook’s algorithm protects people who are verified, hence it may be a good idea to go through the process.
The process used to be very time-consuming and complex until a few years ago but it’s way easier now. You will, however, need certain documents to be able to get verified.
You must meet the following requirements to be able to apply for page verification:
If you think you’re eligible, you can move to the next step; however, before that consider getting verified as a manager. Here’s how to do it:
Once done, you can apply for the tick. Here’s how to go for the blue one:
Here’s how to go for the gray one:
If this is too complex, you can link your Facebook page to your YouTube or Instagram profiles and add more legitimacy.
Finding and getting fake pages removed can be cumbersome, especially if you do not have the right support by your side. You may need to hire people to do the job, which adds to the cost.
Red Points’ impersonation removal solution can make things easier as it can search not just websites and app stores but also social media profiles including photos.
With our tool as your partner, you will be able to quickly identify and take down fake pages and profiles.
Get in touch with us today to know more about our services and how we can help you.