Brand Protection
3 mins

Trademark monitoring: Everything you need to know

Trademark monitoring: Everything you need to know

You’ve spent countless hours researching, developing, and implementing the perfect logo, tagline, and other trademarks for your brand. Why wouldn’t you put the same level of effort into protecting it, once it’s created? Your trademark is your brand’s unique identifier that helps signal to consumers exactly which products are yours. Don’t let counterfeit products and scammers capitalize on your hard work and put your brand image at risk. Whether your brand is large or small, you will need the proper trademark monitoring plan to ensure your trademark, and brand, are well-protected. 

What is trademark monitoring?

Trademark monitoring is the process of searching websites, social media, and online marketplaces for unauthorized sellers using your existing trademarks like logos, phrases, packaging, and more. It is essential for brands to monitor for trademark infringements so they can be addressed as quickly as possible when they are found.

It isn’t enough to simply deal with trademark infringements when a shopper or brand employee brings them to your attention. By then, counterfeit products with your trademark have likely already gotten into the hands of shoppers, and the damage to your brand image has already been done. Trademark monitoring is a proactive measure that can not only protect your brand image, but save your brand hundreds of thousands of dollars in a trademark infringement lawsuit

What is a trademark monitoring service?

Trademark monitoring services scour the web for infringements and alert brands when there is a possible threat to address. A monitoring service can be an individual or company, like lawyers, or a software that automatically scours the web for your brand. 

Because trademark monitoring software can track various sites all across the globe nonstop, it is far more effective and efficient (both on time and costs) than hiring employees to scan for these infringements. 

There are simply too many places across the web where trademark infringement can appear for an individual to search for alone. Personal websites that can be difficult to find, online marketplaces, and even social media platforms are popular places for trademark infringements to appear on counterfeit goods. Not to mention, brands need to monitor sites across every country in which they sell their products. 

A trademark monitoring service makes the search for infringements far more efficient, as the software can scan sites 24/7 and make it easier than ever to address infringements when they arise. 

When do you need a trademark monitoring service?

It may seem like large businesses and enterprises are the only ones who need to worry about trademark infringement, but that is not the case. According to Cision PR Newswire, “four out of every five small and medium-sized companies in the world suffer from counterfeits and brand abuse on the internet” (Counterfeiting on the Internet). 

No matter what size your company is, your trademark could be at risk of being infringed and used on counterfeit products. It’s getting easier for these products to be sold online every day, with more and more shoppers buying online than ever before, and it’s a growing threat your brand needs to be prepared for. 

What trademark monitoring services are there?          

When your brand is ready to invest in a trademark monitoring service, you will have a few options. The two most popular of these for protecting your trademark is to hire a lawyer or law firm to monitor your trademark for you, or to utilize a trademark monitoring software. 

Hiring a lawyer or law firm to monitor your trademark for you can be beneficial because they can immediately assist in getting infringements taken down when they are found. They can also help ensure you are not infringing on existing trademarks if you are at the start of your brand journey and need to develop the perfect trademarks for your brand. 

On the other hand, law firms may not have the robust technology of a trademark monitoring software to search every part of the internet for infringements and catch counterfeits before they can spiral out of control. 

A trademark monitoring software can cover every base your brand needs to protect against infringements. Take Red Points trademark monitoring software, for example. Our software crawls the web 24/7 so infringements can be detected and removed as they emerge. This means you don’t have to worry about initiating the process or wading through confusing paperwork while the counterfeit continues to sell. 

Red Points also delivers reports and statistics about your brand and where most of your counterfeits are coming from so that you can properly allocate your time and resources where your brand needs the most protection. 

Ready to take the next step in protecting your brand and trademarks? Request a demo on the Red Points trademark monitoring software today! The future of your brand depends on it. 

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