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Brand Protection
3 mins

Building a case for cybersquatting under the UDRP

Building a case for cybersquatting under the UDRP

If a rights owner identifies a domain name identical or almost similar to his trademark, that is generally bad news. The domain name may accommodate a website selling counterfeit products or perform other fraudulent activities. This is also known as cybersquatting. Besides this, the domain name owner may act anonymously. In such cases, the website does not show any correct identifying details and the Whois database may not be accurate as well. The good news is that there is a remedy.


  • What is a UDRP proceeding?
  • What do I have to prove to win a domain dispute and UDRP proceeding?
  • What influence does the geographical scope of a trademark have on the UDRP decision?

What is a UDRP proceeding? 

UDPR stands for Uniform Domain Name Dispute Resolution Policy. A UDRP proceeding is an administrative procedure that can be used by trademark rights owners to obtain a domain name that bears their trademark. The domain dispute is applicable to well-known domain name extensions (such as .com, .info, .net, so-called gTLD’s) and new gTLD’s, as well as to approximately 40 country-related top-level domains (ccTLD’s).

UDRP disputes should be filed at one of the ICANN-accredited UDRP providers. The provider appoints one or more IP professionals who then form a panel that assesses the facts and circumstances stated in the complaint. The intended result is a decision that orders the transfer or cancellation of the domain name. The overall preference of complainants is to get the domain name transferred to them.

What do I have to prove to win a domain dispute and UDRP proceeding?

Three cumulative requirements form the core of the complaint in UDRP proceedings:

  1. the domain name is identical or confusingly similar to a trademark or service mark in which the complainant has rights;
  2. the domain name holder has no rights or legitimate interests in respect of the domain name;
  3. the domain name has been registered and is being used in bad faith.

The first element requires a trademark ‘in which the complainant has rights’. Basically, this means that any party who has acquired trademark rights satisfies the threshold requirement of having ‘rights’. Both small scope trademarks and broad scope trademarks provide rights to the complainant.

Panels generally assess that – for the determination of this first element – the goods for which the trademark is registered, the filing date and date of first claimed use is not relevant. Though panels agree that the geographical scope of protection is irrelevant such factors may bear on the panel’s determination under the second and third element of the UDRP. These factors may thus have an impact on the assessment of the legitimate interest- and bad faith arguments.

What influence does the geographical scope of a trademark have on the UDRP decision?

Possible impact on the legitimate interest element

Trademarks that are valid in a relatively small geographical area usually are less well known than trademarks with a broader scope. Given that the internet has a global nature, it is conceivable that different scopes lead to different UDRP decisions. 

In order to prove he has a ‘legitimate interest’, the respondent can demonstrate that he is ‘commonly known’ by the name he uses in his domain name. This is a generally accepted argument. The respondent has to prove that he has been known by the name apart from the domain name (and hence with the trademark). It is possible that in such cases, the geographical scope of the trademark is relevant. After all, nicknames will be probably derived quicker from well-known trademarks such as Red Bull than from trademarks which have a smaller geographical scope and which are less well known. Of course, this should always be assessed on a case by case basis, because factors such as the distinctiveness of the trademark will play an important role as well.

Possible impact on the bad faith element

How may the geographical scope have an impact on the bad faith element? In WIPO case D2016-1425, the panel assessed that the respondent would never have chosen the domain name (which beared the name of a French trademark and with a .com extension) for a website in the Japanese language in good faith without having been aware of the existence of the trademark, which was registered in France only. The trademark carried no meaning in either English or Japanese. The panel concludes that this awareness contributes to the determination of bad faith.

If the Respondent had filed a response in the abovementioned case D2016-1425, he could have argued that just because of the small scope of the trademark, the trademark was not known to Japanese internet users (the main visitors of the website) and that the choice of the domain name was just a coincidence.  Even a ccTLD (in this case it was all about a .com domain) could probably have helped him. However, since the trademark, in this case, was quite distinctive, in the French language and not matching with the Japanese website, the panel probably wouldn’t have accepted these arguments.


The UDRP proceedings can be of great assistance for trademark rights owners dealing with cybersquatting. A positive decision will – in most cases – result in transfer to the rights owner. However, it’s worth noting that the geographical scope of a trademark can be a point of focus for a respondent in a UDRP procedure. Although this scope is not relevant for determination under the first element, it can have an impact on the assessment of the two other elements. 

Respondent may use it in order to strengthen his argument that he has a legitimate interest because he is commonly known under the name. If the trademark has a small geographical scope, he can argue that it is unlikely that he derived the name from this trademark. Besides this, the bad faith suspicions can be tempered in case the domain name matches the content of the website and bears a not-so distinctive trademark with a small geographical scope. In any event, it is important to draft a well documented UDRP complaint, since facts and circumstances differ on a case by case basis.


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