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The sunglasses market is estimated to be worth nearly $90 billion USD but counterfeit sunglasses could be costing a figure of $2.2 billion every year. We conducted a survey to learn more about consumers’ buying habits and found interesting insights.
The watch industry is one of the most affected by counterfeits, with hundreds of illegal copies being sold online everyday. We conducted a survey to find out more about consumers’ buying habits and product evaluation techniques.
Counterfeit products on social media have become incredibly pervasive, reportedly costing about $75 million a year to the cosmetics industry. We conducted a survey to find out more about consumers’ buying habits and found interesting insights.
We take a look at the features your brand protection solution should cover and the key elements required to safeguard your business online and go through the best practices for staying up to date and employing a successful brand protection strategy for your brand.
Now that China has become a major market for western outdoor apparel brands, the presence of fake items online has increased. We conducted a survey to learn more about consumer’s motivations and buying habits, to understand why drives them into buying counterfeit outdoor apparel.
Using a Spanish brand we currently protect, we take a look at the tactics counterfeiters are using in order to evade online brand protection strategies, as well as the evolution of keywords used to tag/ describe fake versions of their products.
In this report, we investigate the motivations driving counterfeiters into selling fake football jerseys through social media platforms. We collate the data from 3 major football clubs that we protect to see the change and growth of the counterfeit problem, and provide helpful insights that will help you protect your business.
As the homeware and furniture market grows, so does the number of counterfeits in online platforms. In order to understand what drives consumers into buying fake homeware and furniture items online, we conducted a survey and found some interesting insights.
We know that Amazon is deeply affected by fakes and to explore the effects of this, we spoke to parents in the U.S. about their experiences shopping online.
In this eBook we share insights on how to successfully establish a brand in China and all the information business owners need to know if they are seeking to expand their organisations into this market.
This business case is for legal professionals working in intellectual property protection, either within a company or as part of a legal firm.
This eBook is a collection and summary of the leading industry and academic research into counterfeiting.