What’s the secret to building a brand protection strategy that actually delivers results?
At Red Points, we’ve seen firsthand the challenges brands face—overwhelming volumes of infringements, fragmented enforcement across platforms, and limited resources to manage it all. Combine that with complex legal processes and unresponsive platforms, and it’s no wonder enforcement feels like a constant uphill battle.
That’s why we’ve crafted an expert-backed guide to help you perfect your brand protection enforcement strategy—ready to share at your next internal meeting.
6 common challenges in brand protection enforcement and how to overcome them
Challenge 1: Navigating jurisdictional issues
The challenge
Enforcing brand protection across regions isn’t straightforward. Challenges due to varying legal standards, enforcement mechanisms, and cultural differences. For instance, the territorial nature of IP rights means that protection in one country doesn’t automatically extend to another, necessitating separate registrations and compliance with local laws. Additionally, the lack of harmonization among international IP laws can lead to inconsistent outcomes and complicate enforcement efforts. In the U.S., enforcing patents typically requires a court order, whereas, in the EU, a live patent registration can result in a listing being taken down within a few hours.
How Red Points solves it
Red Points offers a comprehensive approach to address these jurisdictional challenges:
- Global monitoring: Our platform continuously scans international marketplaces and digital platforms to detect potential infringements, ensuring timely identification regardless of the jurisdiction.
- Localized enforcement strategies: We tailor enforcement actions to align with the specific legal requirements and cultural nuances of each region, enhancing the effectiveness of interventions.
- Expert collaboration: By partnering with local legal experts and leveraging international treaties, we navigate the complexities of cross-border IP enforcement, ensuring that your brand’s rights are upheld globally.
Challenge 2: Managing resource constraints
The challenge
Protecting your brand at scale can feel overwhelming when resources are limited. Many companies still rely on manual monitoring and legal teams to tackle infringements, but this approach is slow, expensive, and unsustainable—especially when faced with hundreds or thousands of cases on social media, marketplaces, and beyond. Social platforms, in particular, amplify the problem with widespread impersonation and counterfeit listings, often leaving brands stretched too thin to respond effectively.
How Red Points solves it
Red Points transforms resource-intensive brand protection into a streamlined, highly automated process. For example, when Purple, a comfort technology company, struggled with resource limitations, they partnered with Red Points to address the problem. Using our AI-driven platform, Purple gained detailed insights into infringement patterns across platforms and regions. This clarity allowed them to focus on high-risk cases, filter out low-priority issues, and save valuable resources.
By automating detection and enforcement, Purple successfully removed over 24,000 counterfeit listings, reclaimed their brand’s online integrity, and expanded confidently into international markets—all without overextending their internal teams.
Red Points provides similar support to all our clients, helping them prioritize threats, maximize resources, and make brand protection sustainable and scalable.
Challenge 3: Addressing data limitations
The challenge
How can you fight a problem you can’t fully see? Incomplete data on infringements makes it nearly impossible for brands to grasp the full scope of threats. Scammers often evade detection by using subtle tricks, like misspelled keywords or generic terms, to hide in plain sight. Without a clear view of these patterns, enforcement becomes reactive and piecemeal—especially when teams rely on manual processes to tackle violations one by one.
Even worse, marketplaces often provide limited information, leaving brands in the dark about key details like seller identities or the scale of counterfeit activity. This lack of visibility means brands can miss critical connections, such as discovering that the same infringer is operating across multiple platforms or regions.
How Red Points solves it
Red Points leverages advanced AI technologies, including machine learning, deep learning, and computer vision, to provide unparalleled visibility into infringement data. Our platform processes 90 million data points daily, extracting critical details such as seller names, platform IDs, and brand misspellings. This comprehensive data allows brands to uncover connections between seemingly unrelated infringements, identify high-risk sellers, and track repeat offenders across platforms.
For example, Essity, a global health and hygiene leader, used Red Points’ insights to uncover the full scope of their counterfeiting problem. By analyzing patterns across platforms, they identified key offenders and addressed systemic issues, leading to the removal of over 11,000 infringements and 82,000 counterfeit stock items globally. This approach not only protected their brand but also streamlined their enforcement efforts, making them significantly more efficient.
Challenge 4: Achieving consistent enforcement success
The challenge
When enforcement isn’t consistent, counterfeiters thrive on the gaps. Geo-targeted threats exploit regional loopholes in enforcement laws, while counterfeiters use sophisticated tactics like AI-generated domains and subdomains to reappear under new identities. This constant evolution makes it harder to track and address violations effectively.
Adding to the complexity, different platforms and regions operate under varying policies, creating enforcement gaps that bad actors quickly exploit. Without a unified strategy, brands struggle to align their efforts, leaving vulnerabilities that counterfeiters can repeatedly target.
How Red Points solves it
Red Points delivers consistent enforcement success by combining advanced technology with customized strategies tailored to your brand’s needs. Our platform works seamlessly across regions and platforms, identifying geo-targeted threats and removing counterfeit listings at scale. Strong partnerships with domain registrars, hosting providers, and marketplaces enable us to act swiftly and effectively.
For brands dealing with recurring infringements, Red Points tracks patterns across platforms and jurisdictions to address systemic issues. By uncovering these connections, brands can take down entire networks of counterfeiters, not just isolated cases. This holistic approach reduces enforcement gaps and prevents bad actors from resurfacing.
With a 94% average enforcement success rate, Red Points ensures your brand protection efforts are consistent, scalable, and effective across all platforms and regions.
Challenge 5: Keeping up with a rapidly evolving threat landscape
The challenge
Counterfeiters are relentless in their efforts to evade detection, constantly introducing new tactics that test the limits of enforcement strategies. Geoblocking, for example, allows them to selectively hide their operations from certain regions, while parked domains appear inactive but can quickly go live to target unsuspecting markets.
There is a rise in influencers promoting counterfeit products through special promo codes or affiliate links. This tactic not only increases the visibility of illicit goods but also legitimizes them in the eyes of consumers, complicating enforcement efforts.
Adding to the complexity, counterfeiters are adopting sophisticated methods like user-agent strings to create standalone mobile websites, masking their activities and making detection more challenging.
To make matters worse, counterfeiters often operate across multiple channels simultaneously. From social media and ecommerce platforms to standalone websites and messaging apps, their attacks are widespread and coordinated, leaving enforcement efforts fragmented. Specific threats, such as meta ads and subdomains, further exploit detection gaps.
How Red Points solves it
Red Points addresses these challenges with advanced AI-driven solutions that monitor over 191,000 infringing domains and track emerging tactics like rogue websites and keyword misspellings. By analyzing large volumes of data, our platform uncovers patterns and helps brands focus on addressing the most significant threats efficiently.
For example, KEEN, a renowned footwear brand, partnered with Red Points to combat counterfeiters using rogue websites and coordinated multi-channel attacks. With our platform, KEEN was able to identify infringers early and take swift action, ensuring consistent protection across digital channels and safeguarding its brand reputation.
Additionally, our dedicated Customer Success Managers provide regular updates on new trends, empowering your team to proactively adapt to counterfeiters’ evolving strategies.
Challenge 6: Building awareness and measuring effectiveness
The challenge
Many organizations don’t prioritize brand protection. Internal teams often underestimate the damage caused by counterfeit goods or online infringement. This lack of awareness leads to limited budgets and resources for enforcement. At the same time, without clear metrics to track success, brands struggle to show the value of their enforcement efforts. This makes it harder to prove ROI, secure funding, or gain support from key stakeholders.
How Red Points solves it
Red Points makes it easy for brands to track and prove the impact of their enforcement efforts. Our platform provides detailed reports with key metrics like response times, enforcement success rates, and ROI. These reports help teams align stakeholders, justify budgets, and secure ongoing support.
For ASICS, a global sports brand, Red Points’ insights and metrics transformed their brand protection strategy. Using our platform, ASICS removed over $2.5 billion worth of counterfeit products and significantly reduced their risk. Transparent reporting helped ASICS prove ROI, gain internal buy-in, and secure continued investment in their enforcement efforts.
What’s next
Protecting your brand is more challenging than ever, with counterfeiters evolving their tactics and exploiting gaps across regions, platforms, and channels. From managing resource constraints to tackling inconsistent enforcement, it’s clear that traditional methods can’t keep up. You need a solution that provides clear insights, automates enforcement, and adapts to emerging threats.
Red Points delivers exactly that. With advanced AI-driven technology, actionable data, and proven results, we help brands like yours stay ahead of counterfeiters and safeguard their reputations. Our clients have removed millions of infringing listings, reduced risk, and demonstrated real ROI—making brand protection a strategic advantage, not just a necessity.
Ready to see how Red Points can transform your brand protection efforts? Request a demo today and take the first step toward a stronger, smarter enforcement strategy.
