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Brand Protection

MAP vs. MSRP: Strategies for effective pricing in retail

Gray Market5 mins

MAP vs. MSRP: Strategies for effective pricing in retail

The digital marketplace has transformed into an area of intense competition, where brands vie for…

How to report eBay copyright infringement

How To's6 mins

How to report eBay copyright infringement

As brands navigate the world of online sales, they often encounter the challenge of copyright…

Decoding RepTok: How brands can combat counterfeit sales on TikTok

Brand Protection6 mins

Decoding RepTok: How brands can combat counterfeit sales on TikTok

TikTok trends come and go, but some have more staying power than others. One popular…

How to protect your brand on X (Twitter): take back your content and revenue

Brand Protection4 mins

How to protect your brand on X (Twitter): take back your content and revenue

Twitter (now X) is a great way for your brand to engage with customers and…

A step-by-step guide to removing counterfeit products from DHGate

How To's3 mins

A step-by-step guide to removing counterfeit products from DHGate

DHgate, a major player in the realm of online marketplaces, finds itself suffering from the…

How AI is reshaping the fight against counterfeiting

Brand Protection4 mins

How AI is reshaping the fight against counterfeiting

The counterfeit industry has grown into a multi-trillion-dollar industry.  As a business, it’s your responsibility…

Seller Risk Score: A solution for predictive analytics

What's new in Red Points3 mins

Seller Risk Score: A solution for predictive analytics

The expansion of online retail has been accompanied by a significant rise in the activities…

Social media impersonation: What is it? How to stop it

Brand Protection6 mins

Social media impersonation: What is it? How to stop it

Your customers’ security is paramount to you and your organization. That’s why cyber scams like…

What is Amazon Transparency Program?

Brand Protection4 mins

What is Amazon Transparency Program?

The presence of counterfeit products is a real problem that harms not just brands but…

How to identify fake websites

Brand Protection6 mins

How to identify fake websites

Websites that are fake, fraudulent, or scams abound on the internet. It's a sad truth,…

How do test buys help with unauthorized seller enforcement

Brand Protection4 mins

How do test buys help with unauthorized seller enforcement

Test buys are an essential part of a brand protection strategy. When you test buy…

Amazon’s Utility Patent Neutral Evaluation Program explained

Brand Protection3 mins

Amazon’s Utility Patent Neutral Evaluation Program explained

Amazon came up with the Neutral Patent Evaluation Procedure in early 2019 with the purpose…

The ultimate anti-counterfeiting checklist for brands

Brand Protection5 mins

The ultimate anti-counterfeiting checklist for brands

Counterfeits can be found in every corner of our lives. From pharmaceuticals to alcohol, the…

How to protect your website from copycats

Brand Protection7 mins

How to protect your website from copycats

Protecting your website from copycats and preventing it from getting spoofed is one of the…

How to report a fake online store that pretends to be your business

How To's4 mins

How to report a fake online store that pretends to be your business

Fake online stores target legitimate businesses, putting your brand reputation at risk, and they’re only…

The difference between replica and fake goods

Ecommerce3 mins

The difference between replica and fake goods

Counterfeits and replicas have always troubled the world of commerce. The OECD’s 2019 report gives…

Scam Shopify stores: What they are and how to protect your brand

Ecommerce3 mins

Scam Shopify stores: What they are and how to protect your brand

Many brands use Shopify as a convenient way to reach their target audience and provide…

Trademark monitoring: Everything you need to know

Brand Protection6 mins

Trademark monitoring: Everything you need to know

You’ve spent countless hours researching, developing, and implementing the perfect logo, tagline, and other trademarks…

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