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Etsy is a global marketplace where individuals sell and purchase handmade products, vintage items, and craft supplies. In the month of august 2022 alone, Etsy reportedly had an estimated 245 million visitors on their website.
The uprising trend of ecommerce, specifically after the COVID-19 pandemic, creates more significant issues. In the past years, Etsy copyright infringement claims have been escalating.
If you encounter an entity or an individual infringing Intellectual Property (IP) that belongs to you on Etsy, there are measures you can implement to take the content/product off the website.
In this blog, learn about
Digital Millennium Copyright Act (DMCA) protects Intellectual Property owners, service providers, and content hosts from third-party infringement of their IP. Through a DMCA notice, the owner of the IP can request that the content is removed from a website or internet platform.
For example, James is a freelance digital artist who owns a virtual art piece called ‘Magic Lady.’ James discovers that another artist is using his art to promote his personal brand. In this case, he can send a DMCA takedown notice and rightfully remove the content from the third-party website.
It is important to note that it is not always mandatory to prove that the content is copyrighted or trademarked in order to file a DMCA takedown on Etsy. Proving that you are the owner can be reason enough to process a takedown notice.
If someone copied/stole any of these unique items, you are eligible to file a DMCA takedown on Etsy.
For example, you made a custom visual design and uploaded it to your website. After a few months, you see a t-shirt with a block print on it of the same design being sold on Etsy. In this case, you may report it to Etsy.
Please note that his list is not exhaustive. Other instances of copyright violations on Etsy are possible.
If you have decided to file for an Etsy DMCA takedown, the following should be attached.
Once you have solid evidence that a third party infringes on your IP, you can file a DMCA takedown notice on Etsy by following these steps. Alternatively, you may reach out to the legal team directly with your infringement claim via email at firstname.lastname@example.org.
1. Go to Etsy Reporting Portal and sign in to your account.
2. Identify the owner of the intellectual property you’re reporting on.
3. Fill in your company profile and contact information.
4. Identify the type of IP.
5. Lastly, fill in all the details regarding the IP.
Once you submit a DMCA takedown request, the legal team at Etsy starts their internal investigation. If a listing is removed, the notifier is informed.
If you find out that a third party is using your content/ IP on Etsy, specific courses of action could be taken to ensure the stolen content is removed.
Typically, you do not need to involve a federal court system or an international IP tribunal if someone is stealing your work on Etsy. The website has an effective internal system that handles IP claims; the process is straightforward, free, and does not require you to hire a lawyer.
However, if you find out the third party is repeatedly stealing your work and profiting from it, a cease and desist letter can be sent directly to the infringing party.
Lastly, a demand letter can be sent to the party, letting them know that you or your company have noticed them infringing on your property and hint at solving the dispute out of court.
After you file for a DMCA takedown notice on Etsy, the alleged party has the option to file a counter notice if they believe the DMCA Etsy takedown request was a mistake or misidentification.
Similar to an Etsy DMCA takedown notice, if a person misrepresents a counter notice, they may be liable for damages. Moreover, they may face criminal charges. Under DMCA, perjuring or altering content management information is a crime.
If an Etsy user has multiple reports of IP infringement, their account can be permanently disabled. If they discover you are making one, attempts to open a new account can be unsuccessful.
Here are some tips on how to prevent copyright infringement on Etsy.
IP infringement, including counterfeit production, is an uprising digital crime that causes brands and corporations to lose millions of dollars yearly in revenue.
According to Etsy, 346,408 listings from their marketplace in 2021 alone were removed for counterfeiting violations, a 3,148 percent increase from the year 2020.
Is your business recurrently facing infringement of IP on Etsy, which is hard to handle and costs you hundreds of thousands of dollars in attorney fees? Detect, validate and remove infringing listings in 5000+ marketplaces.
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