Instagram Shops bridge the gap between social media and ecommerce. Each month, over 130 million instagram users tap on a shopping post to learn more about the product. A successful Instagram shop can help a wide range of businesses grow their digital presence.
In this article, we’ll go over exactly how to set up an Instagram shop and what you can use it for.
Instagram Shop is a set of features that allows you to sell products by uploading a catalog, tagging products in posts, and accepting transactions in the app. Here’s an overview of the different features available with Instagram Shopping:
That’s a wide range of capabilities. With Instagram shopping, users can see something they like in a photo, get more information on that product, and make a purchase, all with minimal effort. As an example, below is Seiko’s Instagram page with a shop button, which leads to the company’s store.
Let’s look at what you need to do to set up an Instagram shop now yourself.
Before you can create an Instagram shopping account, you need to meet these eligibility requirements:
Also, make sure you have the newest version of the instagram app.
If you can meet the basic requirements, you can move on to starting your Instagram shopping profile. Since Instagram Shops is a part of Facebook Shops, you need to create a Facebook business page. Ideally, you’d create a Facebook Shopping page and set it up with a shopping template.
Next, you can change your personal account into a business account. You can convert your account by going into your settings and clicking Switch to professional/business account.
After that, you can connect Instagram to Facebook and then choose a Facebook page to run your store through. Follow these steps:
The product catalog is what drives your Instagram shop. There are two main ways you can add a catalog: use Facebook’s catalog manager or connect a third-party ecommerce platform.
There are pros and cons to each. If you use Facebook’s manager, you can set up Facebook Pay and allow people to use Instagram Checkout. However, if you also sell from your own website, you’ll have to manage multiple inventory flows. Facebook’s business manager also lacks some features compared to catalog tools like BigCommerce.
Facebook Shop can connect with a host of ecommerce tools to make things easier. That means you can use an ecommerce platform to manage your products through Facebook. This method works well for brands that sell in higher volumes and on multiple platforms.
If you want to use an ecommerce platform like Shopify, here’s what to do:
After you have a catalog of products on Facebook that is connected to Instagram, you can submit your profile for review. Follow these steps:
The review process can take a few days to a couple of weeks. You’ll receive a notification if your account has been approved. You might also receive a notification that Instagram needs more information, and that will come with further instructions.
After you’re approved, you can turn on shopping for your Instagram account. Go to Settings, tap Business, then tap Shopping. Choose which product catalog you want to connect, then tap Done.
Now, you can draw people to your catalogue through shopping posts and stories. You can add tags in images that lead directly to products, so shoppers can always find out more about what they see. You can also use stickers in stories, which also lead to products in your catalogue.
If you have a web store, it’s easy to start using Instagram to expand your business. Social shopping promises to grow in the future, and Instagram offers a great way for businesses to take advantage of that.
Why is my Instagram not eligible for shopping?
Make sure your products follow Instagram’s guidelines and that you have a website and Facebook Shopping page. If you still get errors, disconnect everything and try starting fresh with a manual catalog. Third-party catalogs can sometimes cause issues if they have all-caps product titles, links in product descriptions, problems with pricing, and missing size/color variations.
How many followers do you need for Instagram shopping?
There is no minimum number of followers required to have an Instagram shopping account. You can start tagging products on your Instagram even if you have no followers. If you have 10,000 followers, you can use the swipe-up feature in your stories, but that isn’t related to a shopping account.
How long does it take Instagram to approve shopping?
Usually, it takes a few hours to a few days for an account to be approved for product tagging. In some cases, it can take up to two weeks. If you haven’t heard back after two weeks, it’s a good idea to get in touch with Facebook and see if there is an issue.