Hugo Boss has become a household name, globally recognized as a leading company in the premium segment of the apparel market. In fiscal year 2019, Hugo Boss generated sales of 2.9 billion EUR.
As part of Red Points’ Brand Protection Heroes podcast, we’ve spoken to Nicole Klug, Senior Global Brand Protection Manager at Hugo Boss.
So if you want to discover the hero behind Hugo Boss’ trademark protection efforts, head over to our podcast, Heroes of Brand Protection for the full interview or continue reading this article for a sneak peek into her journey.
The following is part of the transcript of Heroes of Brand Protection podcast, Episode 2 featuring a conversation between Nicole Klug and Daniel Shapiro, Red Points’ VP of Brand Relationships.
Q stands for questions from Daniel Shapiro.
The company was established in Germany in 1923 by Hugo Ferdidand Boss. He’s no longer alive but his children are, and they hold some shares from the company. We have loads of things besides clothing, such as: watches, glasses, kids collection, and other fashion accessories. We’re present in more than one hundred-twenty countries.
It’s always difficult to get in touch with the infringing people. They tell you stories you never know whether it’s true or not. It’s also challenging that those who try to register a trademark similar to your registered brand name don’t have the right understanding on why we don’t allow them to do so.
First thing would be to have fun in what you are doing. Second one, to do a lot of networking and exchange experience with other companies in the same field, even though different fields are also relevant. To sum up, I think the key is to learn from others and that others learn from you as well.