Many influencers partner with legitimate brands to promote genuine products, but some choose another path.…
Outsourcing manufacturing in China can help your brand level up quicker and grow to new…
What separates strong brands from the graveyard of one-hit-wonder companies? Brand equity. It's the intangible…
Millions of people around the world love the Sherlock Holmes stories created by Sir Arthur…
Counterfeit supplements find their way to unsuspecting shoppers all around the world. Is it ginseng…
For a brand, a logo can carry intangible value. It communicates what your brand stands…
Account sharing goes against a digital product’s terms of service and costs billions of dollars…
When it comes to protecting intellectual property, design rights often take a backseat to copyrights,…
Mercado Libre is the largest ecommerce marketplace and fintech technological platform in Latin America. Mercado…
Things are heating up in the northern hemisphere and it’s looking like a great day…
The COVID-19 pandemic has encouraged people across the U.S. to shop more online, and the…
Since ecommerce began in the 1990s, people have fallen more and more in love with…
With a global recession triggered by COVID-19, many small and midsize businesses (SMBs) are struggling…
We all know COVID-19 has shaken up economic markets and daily life for many people…
People have been making counterfeit goods for hundreds of years, and that’s no different today.…
As globalization shrinks the world, new challenges continue to arise for brands that do business…
It can be time-consuming for brands to fight counterfeits in a guerilla war that spans…
A look into Red Points’ research on fake sneakers, why people buy them, and the…
