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Michael Wight

Writer

Having over 15 years of experience as a writer, Michael heads his own content creation company, Michael Words. He also contributes to several brands with data-driven content that focuses on digital marketing and brand protection.

How to report an impersonation and fake account on Instagram

Brand Protection — 6 mins

How to report an impersonation and fake account on Instagram

It could be argued that Instagram is where social marketing for brands all began. It…

What is Amazon Transparency Program?

Brand Protection — 4 mins

What is Amazon Transparency Program?

The presence of counterfeit products is a real problem that harms not just brands but…

Amazon’s Utility Patent Neutral Evaluation Program explained

Brand Protection — 3 mins

Amazon’s Utility Patent Neutral Evaluation Program explained

Amazon came up with the Neutral Patent Evaluation Procedure in early 2019 with the purpose…

The ultimate anti-counterfeiting checklist for brands

Brand Protection — 5 mins

The ultimate anti-counterfeiting checklist for brands

Counterfeits can be found in every corner of our lives. From pharmaceuticals to alcohol, the…

What impact do counterfeits have on the fashion industry?

Brand Protection — 5 mins

What impact do counterfeits have on the fashion industry?

Unlike other industries, it is a lot easier to fake fashion products: counterfeiters just copy-paste…

How to report a fake Facebook business page

Brand Protection — 6 mins

How to report a fake Facebook business page

Facebook is one of the largest social media platforms out there with more than 2.96…

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How to take down a website for copyright infringement

Learn how to take down a website for copyright infringement and protect your content.

EBOOK

The Brand Protection Product Guide

Critical guidance for brands and professionals looking to protect their online revenue, brand reputation, consumer safety, and Intellectual Property

How to report a Twitter account for impersonation

Brand Protection — 6 mins

How to report a Twitter account for impersonation

Twitter is one of the largest social media platforms with 237.8 million active users daily…

Brand Protection — 3 mins

How to manage intellectual property with brand protection software

The internet is full of articles on how to manage intellectual property but few answer…