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Michael Wight

Writer

Having over 15 years of experience as a writer, Michael heads his own content creation company, Michael Words. He also contributes to several brands with data-driven content that focuses on digital marketing and brand protection.
What is Amazon Transparency Program?

Brand Protection — 4 mins

What is Amazon Transparency Program?

The presence of counterfeit products is a real problem that harms not just brands but…

Amazon’s Utility Patent Neutral Evaluation Program explained

Brand Protection — 3 mins

Amazon’s Utility Patent Neutral Evaluation Program explained

Amazon came up with the Neutral Patent Evaluation Procedure in early 2019 with the purpose…

The ultimate anti-counterfeiting checklist for brands

Brand Protection — 5 mins

The ultimate anti-counterfeiting checklist for brands

Counterfeits can be found in every corner of our lives. From pharmaceuticals to alcohol, the…

What impact do counterfeits have on the fashion industry?

Brand Protection — 5 mins

What impact do counterfeits have on the fashion industry?

Unlike other industries, it is a lot easier to fake fashion products: counterfeiters just copy-paste…

How to report a fake Facebook business page

Brand Protection — 6 mins

How to report a fake Facebook business page

Facebook is one of the largest social media platforms out there with more than 2.96…

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