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Twitter is one of the largest social media platforms with more than 330 million active monthly users and 206 million daily active users worldwide. What started as a microblogging site is now a reliable social media network that is used by both businesses and individuals including celebs. However, like many other social media platforms, it faces one major problem – the presence of fake accounts.
According to a Pew research report, around 75 percent of tweeted links to popular blogs are not posted by humans but automated bots. Another report found that around 48 million Twitter accounts are fake or bots.
Fortunately, Twitter takes fake accounts very seriously and is known to permanently block fake accounts. It has a stringent impersonification policy in place. Here’s what the official website says: “Twitter accounts that pose as another person, brand, or organization in a confusing or deceptive manner may be permanently suspended under Twitter’s impersonation policy.”
The company has a dedicated reporting center for impersonation. Let’s talk about how to report a Twitter account for impersonation:
There are two ways to report Twitter accounts:
It can take about a week to hear back from the company. In most cases, the culprit’s account will get permanently blocked or content that infringes one’s right will be taken off. In case your report is not successful, Twitter may give you the right to reapply with more documents or proof.
Twitter understands that there aren’t just fake individual accounts but also pages selling fake products.
Here’s what the official site says: “Using another’s trademark in a way that may mislead or confuse people about your affiliation may be a violation of our trademark policy.“
You can report such violations by going here and providing the required information.
The first step is to choose the kind of report you wish to submit. It is best that you have a conversation with your legal department before you submit a complaint so that it doesn’t get wasted.
Next, you will have to prove you have a right to submit a complaint. Remember that only the legal trademark holder or their reps are allowed to submit trademark complaints.
While you can choose the third option ‘I am reporting misuse of someone else’s trademark,’ the company will not accept such a request and might ask you to submit a report regarding counterfeit products.
Twitter doesn’t allow scammers to sell fakes including digital and physical goods. You can report such violations by going here.
Choose you’re reporting counterfeit goods and submit a report. Both trademark owners and those not related to the product can file a complaint.
This is because the company allows victims or buyers of fake goods to file reports. Once a report has been submitted, Twitter will inspect the matter and may block the account of the person selling or promoting counterfeit goods.
As discussed in our previous articles, the economic impact of counterfeit goods is huge. The counterfeit industry is expected to be worth $4.2 trillion by 2022. It causes businesses – both big and small – to not only lose money but also suffer from issues such as customer backlash and image setbacks.
Most companies have legal departments or teams that look after potential infringement and report such instances. However, the process can be slow and time consuming. Fortunately, there are now tools like Red Points that make it possible to not only quickly find offenders but to also report issues.
With a brand protection tool like Red Points by your side, you will be able to handle more reports in less time, allowing your team members to concentrate on other issues.
While some businesses are more at risk than others, the fact remains that all kinds of companies suffer.
As a businessperson, you should be ready to handle trademark violations. The best way to find such issues is to use trademark monitoring solution like Red Points’; however, there are also other techniques that indicate trademark violations.
Look at feedback or complaints from customers and identify buyers who have never purchased from you or your authorized sellers. Most companies keep a record of customers and it can be easy to find buyers who got scammed by others.
Someone who purchases a fake product may not always know it’s fake. They may buy it assuming it to be genuine, resulting in disappointment. Such people are usually fast to leave feedback and question the manufacturer.
Do not neglect such complaints and take them very seriously as they can be a strong indicator of trademark infringement.
Scammers rob people using a variety of tricks. Here are some common online scams on Twitter:
Beauty and skincare products, fashion goods, medicines, and cleaning products are some of the most commonly counterfeited goods; however, the list includes other items as well.
Merely knowing how to report a Twitter account for impersonation may not be enough, you must take steps and get such accounts blocked.
Red Points’ impersonation removal software can help automatically find and remove fake accounts, apps, sites, and domains to protect your customers and reputation
Get in touch with us today to know more about how we can help you.