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How to protect your brand from ChatGPT scammers
Artificial Intelligence & Robotics
5 mins

How to protect your brand from ChatGPT scammers

Table of Contents:

    ChatGPT is the latest innovation in artificial intelligence (AI) to disrupt the market and cause a stir in the media. In the early months of 2023, ChatGPT generated around 1.8 billion visitors per month. The extraordinary popularity of the site is a testament to the power and sophistication of ChatGPT. It is also indicative of the many potential uses ChatGPT has, some of which are far from legitimate. 

    Increasingly, brands are being attacked by ChatGPT scammers – individuals leveraging AI to improve their scams or bolster their scam network. In the face of AI-powered fraudsters and bad actors, what can businesses do to protect their brand and their intellectual property?   

    In this blog, we’ll be exploring how to protect your brand from ChatGPT scammers by touching on a number of topics, including: 

    • How are bad actors and ChatGPT scammers leveraging artificial intelligence?
    • How can businesses protect themselves from ChatGPT scammers?
    • How Red Points’ software can help address impersonation scams

    How are bad actors and ChatGPT scammers leveraging artificial intelligence?

    When Open AI’s new ChatGPT product emerged on the internet it caused quite a stir among a variety of online communities. Content creators, new media enterprises, students, and many more were excited about the potential of a new AI that can imitate human communication in a frightening way. 

    One community that was particularly enthused by ChatGPT was the community of digital pirates who operate scams online, stealing from businesses and consumers alike. For bad actors and fraudsters, ChatGPT represented an exciting AI technology that could be leveraged to generate new and more deceptive scams. 

    In particular, scammers recognized the ability of ChatGPT to produce natural language text that can be used to create phishing emails and fraudulent messages. Phishing email generation is a well-trodden area for scammers looking to imitate brands, mislead their customers and steal money and information from them. 

    With ChatGPT scammers can now produce phishing emails faster and with greater sophistication. These fake messages can have a variety of purposes. For example, ChatGPT can be used to create password phishing emails. Scammers use these emails to get into people’s online accounts, place fraudulent orders and mislead brands.

    The speed and precision afforded by ChatGPT also make it easier for scammers to produce fake websites. Now bad actors can quickly put together a website and populate it with relatively convincing text in no time at all. To an innocent browser, distinguishing a real website from a fake one created in a few minutes using ChatGPT may be difficult. This is a scary prospect and one that scammers seem intent on leveraging. 

    ChatGPT can also be used by scammers for financial information phishing. The AI program can generate a diverse array of convincing emails that deceive recipients into giving over their sensitive financial information. Businesses should also be concerned that ChatGPT scammers are leveraging this new AI technology to impersonate business executives and conduct fraudulent online correspondence. 

    How can businesses protect themselves from ChatGPT scammers?

    Businesses can protect themselves from ChatGPT exploitation in a variety of ways depending on their priorities, their resources, and the types of scams they are dealing with.

    • Consumer education programs

    An educated customer base will make your business less susceptible to scammers using ChatGPT. Start producing and disseminating content to your consumers that explains why, how and when they might be targeted by ChatGPT scammers. A formal consumer education program can make a big difference in the level of success that potential scammers could have while targeting your customers. If more of your customers are aware of the risks they will be less likely to give over sensitive information, buy copycat products, and expose your business to scams. 

    Consumer education programs will also encourage customers to be more proactive in the way they approach online protection. For example, one of the main risks associated with ChatGPT-related scams is the creation of fake websites. An informed customer will know that it is important to double-check URLs and other website information to make sure they are not inadvertently browsing a phishing website

    • Employee education programs

    Your business also needs to have an informed workforce that is aware of how ChatGPT scammers can exploit them to attack your brand. To overcome this issue you need to implement employee education programs focussed on ChatGPT, AI-generated phishing scams, and how to avoid digital exploitation. 

    For example, phishing emails from ChatGPT scammers are a common and effective tactic, for instance, executive impersonation is a frequent problem many large businesses face. Your employees must be able to spot a phishing email from a real one. If they’re in your customer service department they must also be able to advise customers on how to avoid and deal with ChatGPT-generated scams. Ultimately, an educated workforce will help to protect your brand from internal and external scamming attacks. 

    • Register your intellectual property

    One simple way to protect your brand from scammers is to register your intellectual property. Whether you have content that should be copyrighted, trademarked, or patented, registering your IP allows your business to have a reliable legal avenue to pursue ChatGPT scammers. 

    Registered intellectual property will act as a deterrent for some scammers. They will be reluctant to attack your brand if they know you have the resources and the willpower to pursue them in court. If you register your intellectual property this will also make it harder for scammers to feed your content into AI-generation programs without consequences. 

    How Red Points’ software can help address impersonation scams

    ChatGPT scammers use AI technology to draft convincing messages to help them pretend to be someone else. Again and again, they will impersonate brands and trusted individuals in an attempt to gain sensitive information, misuse IP, and steal money. With the power of AI programs like ChatGPT, these kinds of tactics are becoming harder to spot and harder to stop. 

    Red Points’ Impersonation Removal Software can help your business tackle this problem. Our software allows you to take down fake accounts, apps, sites, and domains with ease and precision that would be impossible to achieve alone. We can take down scammers who have already attacked your brand and we can discourage impersonators from ever targeting your business in the first place. 

    The system functions via three simple and effective steps: 

    • Detect

    Our bot-powered search allows you to discover thousands of impersonation scams within seconds. ChatGPT scammers are operating at scale and with speed. We scour the web with automated, machine learning technology ensuring that ChatGPT scammers are discovered quickly and before they make any significant impact on your business or customers. 

    • Validate and Remove

    Once we’ve detected a case of impersonation we allow you to filter through and prioritize those scams that are most damaging to your brand. Then you can start to take down the scams that put your customers and your IP at risk. 

    • Report

    Following enforcement, we allow you to assess the impact of your impersonation removal efforts. This will help you evolve your business to deal with ChatGPT scammers and online impersonators. With personalized data points and insightful reports, you will be able to protect your business for many years to come. 

    What’s Next

    The rise of ChatGPT scammers presents a big challenge for a variety of businesses. If you want to protect your brand you have to take these issues seriously and start acting to combat the efforts of these AI-powered fraudsters. Without action, your business and your costumes will likely fall victim to a variety of scams created by bad actors using AI. 
    Red Points’ Impersonation Removal Software is one key solution to help you safeguard your brand from ChatGPT scammers. Our platform has been designed specifically to counter the deceptive and advanced tactics of modern digital scammers. To learn more about how Red Points can help your brand today, request a demo here.

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