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In this guide, we will demonstrate how an IP infringement complaint may be submitted to have listings of fake products removed from Shopee. We will also briefly set out the penalty regime that Shopee has implemented to penalize sellers of counterfeit products on the platform.
Shopee is a Southeast Asian ecommerce platform headquartered in Singapore. Apart from serving as an online marketplace for merchants and consumers to buy and sell products internationally, Shopee also offers an in-house payment service (ShopeePay) and logistical support for its users.
While Shopee primarily serves users in Southeast Asian markets such as Singapore, Malaysia, and Indonesia, the platform has gained significant traction over the past few years. Shopee has since expanded its operations to include jurisdictions outside of the Southeast Asian region, such as Brazil and Mexico.
Due to its rapid expansion and status as one of the largest ecommerce platforms in Southeast Asia, it is inevitable that Shopee suffers from a massive counterfeiting problem. Despite having established a takedown mechanism for rights holders and/or their authorized agents to initiate requests for listings of counterfeit products to be removed, a wide array of counterfeit products remain consistently transacted daily across all of Shopee’s platforms.
First, specific listings of counterfeit products to be taken down from Shopee must be identified.
Counterfeit products infringe a trademark owner’s exclusive right to use their trademark in relation to goods for which the trademark has been registered. Counterfeiters often attempt to capitalize on the reputation and goodwill of established brands, by applying associated trademarks onto identical or similar products offered by these brands, in order to mislead and deceive consumers into purchasing their own illegal products.
Counterfeit products may or may not be exact replicas of genuine products. The key to determining if a product is counterfeit lies in whether trademark(s) have been applied to the product and/or product packaging without the trademark owner’s consent.
In practice, a commonly relied upon but often non-conclusive indicator of a counterfeit product is its sale price. However, a seller is not restricted from offering counterfeit products for sale at the same or around the same prices as genuine products, especially if the counterfeit products are of a high quality. To assist in the identification process, trademark owners may wish to implement unique features and/or identifiers on their products and/or product packaging that are difficult for counterfeiters to identify and replicate.
Once listings of counterfeit products on Shopee have been identified, the next step would be to gather the required documentation and evidence to have them taken down.
Unlike other ecommerce platforms, Shopee does not require rights holders to subscribe to a brand protection program, create a Shopee account, or even register their IP rights on the platform prior to filing an IP infringement complaint. However, rights holders and/or their authorized agents are expected to provide fresh documentation whenever an IP infringement complaint is submitted via Shopee’s “IPR Form”.
The documentation required for an IPR Form to be submitted on Shopee includes:
Shopee generally requires some pictorial guidance and/or a price list of genuine products, for comparison, to prove that fake products on Shopee are being sold via the complained listings. Thus, prior to filing an IP infringement complaint, trademark owners should note that they may also have to make trap purchases from the complained listings to serve as prima facie evidence of trademark infringement.
URLs of the complained listings should also be compiled into a table in Microsoft Word or Excel to facilitate the counterfeit takedown process by Shopee.
As Shopee operates multiple domains that are each intended to cater to a specific country or jurisdiction, rights holders are generally required to submit an IP infringement complaint via the IPR Form for domain(s) where listings of Shopee counterfeit products have surfaced.
For example, if listings of counterfeit products have been found on Shopee Singapore, an IP infringement complaint must be submitted to Shopee Singapore via the IPR Form for Shopee Singapore. If a seller of counterfeit products operates on multiple Shopee domains, separate IPR Forms for all domains containing such listings must be submitted.
A link to the relevant IPR Form for a particular domain is typically found in the “Help Centre” of that domain under the section titled: [Seller Basics] How can I report infringement of my rights?
There are two parts to Shopee’s IPR Forms.
First, an informant must furnish their contact information (e.g. name, contact number, and email address) on the “Informant’s Information” page of the IPR Form. This allows Shopee to reach out to the informant and seek additional clarifications on the complaint, if necessary.
The informant must also select whether they are the IP Owner, a Brand Protection Agency, a Law Firm, or an Authorized Representative under the “Nature of Informant” section.
Next, the informant will be directed to the “Supporting Documents” page of the IPR Form. Here, the informant is required to attach either a Microsoft Word or Excel copy of the URLs of the complained listings.
The informant must then state the registration number(s) of the infringed trademark(s), and further indicate whether these are registered in the country where the Shopee counterfeit product has been listed for sale.
If the informant is not the trademark owner, the informant must provide the name of the trademark owner and attach a valid Letter of Authorization or Power of Attorney from the trademark owner, which states that the informant is authorized to file an IP infringement complaint on their behalf.
As Shopee’s IPR Form is shared for all forms of IP infringement, the informant must also specify the nature of their complaint. For complaints regarding listings of counterfeit Shopee products, the “Counterfeit / Trademark” field should be selected.
As a side note, if an informant wishes instead to submit a complaint for copyright, design, or patent infringement, the requisite documentation differs accordingly.
Eventually, the informant will also be able to attach copies of the local trademark registration certificate(s) for infringed trademark(s), as well as pictorial guidance and/or a pricelist of genuine products.
Once all compulsory fields have been filled and supporting documents have been attached to the IPR Form, the informant may finally click on the declaration box and draw an electronic signature at the bottom of the “Supporting Documents” page before submitting the IPR Form.
Once the IPR Form has been submitted, an auto-generated email will be issued by Shopee to confirm the complaint submission details and Submission ID for future reference.
Shortly thereafter, the relevant Shopee office/department will evaluate the IP infringement complaint. Upon being satisfied that there are legitimate grounds for the complaint, the complained listings will be removed from the relevant Shopee domain.
Shopee relies on its “Seller Penalty Points” system to uphold high standards of performance from sellers operating on the platform.
Under the “Seller Penalty Points” system, Shopee issues penalty points on a weekly basis (every Monday) to sellers who do not conform to certain expected operational standards. It should be noted that all accumulated penalty points will also be reset to zero at the start of each quarter (i.e. the first Monday of January, April, July, and October).
According to Shopee, an errant seller may receive a maximum of up to 2 penalty points per week for creating listings that infringe IP rights or listings that advertise Shopee fake products.
Sellers who have accumulated at least 3 penalty points in a particular quarter face a tiered penalty system with varying degrees and forms of punishment for 28 days, depending on the number of penalty points accumulated.
For example, a seller who has accumulated 15 or more penalty points faces the highest tier of penalties (Tier 5), which includes punishments such as account freezing for 28 days. On the other hand, a seller who has accumulated 3 to 5 penalty points faces the lowest tier of penalties (Tier 1), and will be banned from Shopee’s marketing campaigns for 28 days.
Sellers who have incurred 3 or more penalty points will also be subjected to certain maximum listing limits for 28 days.
At the end of the stipulated 28-day punishment period, a seller will fully regain their account privileges.
No matter how many Shopee counterfeits you remove, scammers will keep targeting your business. A key to success is monitoring results and preventing new infringers from profiting from your brand. Red Points’ Brand Protection Software can help. Get in touch with us and find the best solution for your company.