How To's
2 mins

Amazon brand protection programs

Amazon brand protection programs
Get the article as a PDF emailed to you

After successfully completing part 1 and part 2 of our guide to remove counterfeit on Amazon, there’s still work to do if you want to keep your brand free of fakes. 

There are a couple of useful tools that Amazon offers to brands to help them with their brand protection efforts on Amazon, namely Amazon Brand Registry Amazon Project Zero, and Amazon transparency program.

Table of Contents: 

Top Amazon brand protection programs you should know


Now that your reports have been filed, and you await confirmation from Amazon, Red Points urges IP owners to sign up for the Amazon Brand Registry. 

If your brand is registered with a trademark, then this Registry offers a number of benefits. 

+ It grants far more control of products listed on Amazon to the proper owners of the IP. 

+ It can help customise product information on the listing 

+ It lets you streamline ad approval 

+ It helps remove sellers who infringe upon your IP. 

You can sign up for Amazon Brand Registry at: 


Released in March 2019, this is Amazons’ latest and most ambitious response to counterfeiters that operate on the marketplace. It provides three main benefits to participating brands: 

+ Automated IP protection. 

+ Self-service counterfeit removal, both offered for free. 

+ Product serialization, available as an optional paid for feature. 

You can learn more about Amazon Project Zero on our blog post on the topic. You can currently join the waitlist for enrollment in the beta program at: 


Introduced in 2017, the program is designed to identify and eradicate counterfeit products from the platform. It works by having ‘protected products’ pass an additional authentication process before they can reach the final delivery stage. 

The company tested the tool by first launching it for its own line of products as a pilot. It now, however, is available in a number of countries including the United States, Germany, Canada, France, India, Australia, Spain, Italy, and the United Kingdom. The company plans to introduce the concept in other marks in the future.


If you’ve found counterfeit products on Amazon, the chances are you’re going to find them elsewhere, too. They may be in other marketplaces, social media networks, or even rogue sites. That’s why we urge you to check other major sites scouting for fakes – the best defense is a good offense and you will find it much easier to protect your brand if you are prepared even before the counterfeit products start appearing. 

It’s very important to protect your IP across all online marketplaces, not just on Amazon. So take a look at our guides for counterfeit removal from all the major platforms, you can find the index here. 

Removing counterfeits from Amazon can be a daunting task depending on the number of infringements found, if you are in a situation where you can’t cope with all the infringements found on Amazon and other platforms, be advised that technological solutions such as Red Points’ brand protection software could be just what you need. 

We hope this guide has been a useful defense against online counterfeiters. However, counterfeiters don’t give up easily and are likely to return. Red Points can provide a free scan of online marketplaces and see if your products are being sold elsewhere without your knowledge. If this interests you, request a brand scan here.

request demo red points

Dealing with infringements on Amazon?

Schedule a demo with an Amazon Brand Protection expert to see how you can track and takedown infringements on the platform


You may like...

How to remove a counterfeit from Amazon (step by step)
How to report infringement on Amazon
Amazon brand protection programs