IP Insights

Instagram scam ads: how to protect your brand

Social Media4 mins

Instagram scam ads: how to protect your brand

Instagram is quickly becoming a popular place for many brands to feature their products and…

Trademark theft: everything you need to know

IP Insights3 mins

Trademark theft: everything you need to know

Did you know that even if you have built a robust IP portfolio, it might…

How to protect your brand from counterfeits

Brand Protection4 mins

How to protect your brand from counterfeits

Protecting your brand from counterfeits should be seen as a vital business task. The long-term…

The ultimate checklist to business impersonation protection

Brand Protection3 mins

The ultimate checklist to business impersonation protection

Protecting your business goes far beyond ensuring your merchandise and services are secure. Our current…

Trademark enforcement strategies to protect your brand

Brand Protection4 mins

Trademark enforcement strategies to protect your brand

Trademarks serve a number of important functions for businesses and consumers alike. A trademark validates…

The pros and cons of manufacturing in China

China3 mins

The pros and cons of manufacturing in China

Outsourcing manufacturing in China can help your brand level up quicker and grow to new…

Technology vs. counterfeiters’ new evasion techniques

Technology3 mins

Technology vs. counterfeiters’ new evasion techniques

The impact of the COVID19 pandemic in the ecommerce industry is, at this point, undeniable.…

How to use UDRP Proceedings to fight cybersquatting

Brand Protection4 mins

How to use UDRP Proceedings to fight cybersquatting

If a rights owner identifies a domain name identical or almost similar to his trademark,…

How to do a Trademark Search and Why

How To's4 mins

How to do a Trademark Search and Why

Red Points examines how to do a trademark search and why carrying out a trademark…

3 ways technology can tackle the global counterfeiting problem

Technology3 mins

3 ways technology can tackle the global counterfeiting problem

Counterfeiting isn’t a new problem. In fact, the companies selling fake goods have been around…

How cheap does a counterfeit have to be to steal your sale?

IP Insights4 mins

How cheap does a counterfeit have to be to steal your sale?

Counterfeit products now account for 3.3% of global trade. A percentage that increments with every…

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Brand Protection4 mins

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Red Points carried out a survey with over 100 industry professionals, asking them what they…

How to protect a fashion brand against counterfeits

Fashion5 mins

How to protect a fashion brand against counterfeits

If you’re working in a fashion brand, the chances are that you’ve got plenty of…

Why are shoes the most counterfeited product?

Fashion4 mins

Why are shoes the most counterfeited product?

Why are shoes the most counterfeited product, and what steps can footwear companies take to…

4 reasons why selling counterfeit goods online is getting easier

Ecommerce4 mins

4 reasons why selling counterfeit goods online is getting easier

From 3D printers revolutionizing the industry, to checkout systems on social media, as well as…

Fake Cricket Bats and the World Cup

Sports4 mins

Fake Cricket Bats and the World Cup

With the cricket World Cup just around the corner, things are heating up. Fans around…

Amazon inventory management causes authentic vendors to sell fakes

Marketplaces3 mins

Amazon inventory management causes authentic vendors to sell fakes

Amazon's commingled inventory system has led to authentic brands being accused of selling counterfeits, and…

Amazon Project Zero aims to stop counterfeits on its platform

Marketplaces3 mins

Amazon Project Zero aims to stop counterfeits on its platform

Amazon recently released its newest product, named Project Zero. This article outlines this new initiative…

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