The Red Points' Blog

Brand Protection — 15 mins

Brand protection is the combination of legal registration, digital monitoring, and operational enforcement that stops…

China — 5 mins

TL;DR Counterfeiting is a persistent, industry-wide problem for brands selling internationally, and Chinese marketplaces are…

Ad protection — 11 mins

TL;DR What fake ads are: Paid advertisements using stolen brand assets to redirect consumers to…

How To's — 5 mins

In 2026, trademark infringement is reported across six primary enforcement channels. Each channel has a…

Brand Protection — 33 mins

Key takeaways eBay’s VeRO program provides a reliable foundation for brand protection. Manual reporting is…

Brand Protection — 4 mins

Key takeaways The scale problem: Manual protection alone cannot keep pace with modern AI-based threats.…

Marketplaces — 5 mins

Key takeaway Effective marketplace brand protection in 2026 is built on AI detection, API enforcement,…

Piracy — 2 mins

Everyone loves a deal. But when a premium software subscription is selling for the price…

Brand Protection — 13 mins

TL;DR Market scale: Counterfeit and pirated goods cost the global economy over $467 billion annually,…

Brand Protection — 10 mins

TL;DR Counterfeit and pirated goods cost the global economy over $467 billion annually and represent…

Brand Protection — 5 mins

Executive summary  Reporting fake merchandise online requires continuously detecting infringing listings, collecting platform-compliant evidence, and…

Impersonation Removal — 6 mins

Picture this. A customer scrolling through Instagram sees an ad using your logo, brand colors,…

Customer Stories — 2 mins

Strategic enforcement that stopped software-hacking tutorials from spreading across social media and marketplaces, achieving a…

Brand Protection — 2 mins

Red Points, the world’s most widely used brand protection platform, has been named the 2025…

Affiliate Program — 13 mins

Want to know the best SaaS affiliate marketing programs to join?  You’re already on the…

How To's — 10 mins

With an average of 97 cybercrime victims every hour, brands today face an increasing threat…

How To's — 6 mins

You take down one infringing website—and five more pop up in its place. Counterfeiters, scammers,…

Brand Protection — 5 mins

As global e-commerce continues to grow, the prevalence of counterfeit goods has become an increasingly…