Your customers’ security is paramount to you and your organization. That’s why cyber scams like brand and social impersonation harm businesses of all shapes and sizes. According to the Federal Bureau of Investigation (FBI), impersonation attacks have caused global losses upwards of $5.3 billion. By stealing your clients’ sensitive information and money, this can erode the confidence of the victims and ultimately impact your customers’ trust in your organization. In this post, we will take a look at the different types of impersonation, and how brands can fight back.
Impersonation or identity theft in social networks refers to accounts that use the name, image, or other identifying elements of a person, company, or organization for fraudulent purposes. Generally speaking, it is the act when a person pretends to be someone else on social media platforms. Social media impersonation differs from other legitimate uses of a brand or person, such as fan accounts, parodies or criticism, and information pages.
There are many different types of impersonation, from phishing scams that ask for personal information to be sent to an outside account to full-blown online fraud that has you buying products from illegitimate sellers. Here are some of the most common ways scammers have been impersonating brands:
The way impersonators operate is very diverse and depends on the social network, the objectives pursued by the impersonator and his level of sophistication. However, there are some common behaviors that have been observed in different impersonation attacks:
Most platforms provide reporting tools for those affected, but they usually leave the responsibility of identifying and reporting any impersonation to them. In this regard, the first piece of advice is clear: be proactive about the problem, because no one is going to solve it for you.
The following are some key considerations to have in mind when dealing with social impersonation:
Social media impersonations represent a growing problem affecting thousands of brands and individuals across most platforms. The associated risks include loss of revenue and traffic and, most notably, reputational issues and loss of consumer trust. Brands must take a proactive approach to the problem, ensuring that a comprehensive and scalable protection system is in place to identify and remove such infringements as quickly as possible. Technology and expertise in intellectual property enforcement are key elements to ensure the success of this strategy. With the Red Points’ Impersonation Removal solution, you can take advantage of machine learning and AI to automatically find and remove fake sites, apps, and domains to protect your customers and reputation.
Dealing with scammers on social media?
Schedule a demo to see how we can detect and monitor fake profiles and counterfeits on social media platformsREQUEST DEMO
VP of Customer Success US
You may like...
Cybercrime can take many forms but they all have the digital environment in common. In…
Counterfeiting isn’t a new problem. In fact, the companies selling fake goods have been around…
Something went wrong
Thanks for subscribing!
Join our weekly newsletter for new content updates, how-to's, exclusive online event invites and much more.
Please check your email and submit the form again.
You’ll receive a confirmation mail.