Brand Protection

BII: Online & offline anti-counterfeiting investigations

Market Research4 mins

BII: Online & offline anti-counterfeiting investigations

People have been making counterfeit goods for hundreds of years, and that’s no different today.…

Ultimate Guide to American Utility Patents

U.S.7 mins

Ultimate Guide to American Utility Patents

Red Points’ comprehensive guide for helping brands worldwide to obtain patent protection in the United…

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Brand Protection4 mins

BII: Counterfeiters testing the waters on Tik Tok, PPC, and more

Red Points carried out a survey with over 100 industry professionals, asking them what they…

Counterfeiting and IP in fashion: an introduction

Fashion8 mins

Counterfeiting and IP in fashion: an introduction

Protecting the creative endeavors of fashion designers is a challenge that pulls brands in countless…

Fake car parts driving consumers into trouble

Market Research5 mins

Fake car parts driving consumers into trouble

It’s not every day that you come across a counterfeit item that actually puts human…

First-to-use versus first-to-file trademark regimes

U.S.6 mins

First-to-use versus first-to-file trademark regimes

Red Points examines and compares first-to-use and first-to-file trademark systems and the trademark strategies to…

Amazon inventory management causes authentic vendors to sell fakes

Marketplaces3 mins

Amazon inventory management causes authentic vendors to sell fakes

Amazon's commingled inventory system has led to authentic brands being accused of selling counterfeits, and…

Amazon Project Zero aims to stop counterfeits on its platform

Marketplaces3 mins

Amazon Project Zero aims to stop counterfeits on its platform

Amazon recently released its newest product, named Project Zero. This article outlines this new initiative…

Why was my listing, content or social media post removed?

Marketplaces1 min

Why was my listing, content or social media post removed?

If you received a notice or takedown request, we understand you might have questions or…

How educating your customers stops counterfeits

IP Insights4 mins

How educating your customers stops counterfeits

Encouraging your customers to avoid counterfeits, and teaching them how to spot fakes, is an…

The growth of fake products on social media

Social Media4 mins

The growth of fake products on social media

The recent explosion of counterfeit products on social media platforms is nothing short of staggering.…

How to spot a fake in 5 steps

Ecommerce4 mins

How to spot a fake in 5 steps

No one wants to be tricked into buying fake products, so take a look at…

How counterfeiters stifle research and innovation

IP Insights4 mins

How counterfeiters stifle research and innovation

Innovation is key to strong economics, but where there is a lack of intellectual property…

Image recognition as a brand protection technology

Technology5 mins

Image recognition as a brand protection technology

The task of finding infringements across multiple channels requires a combination of tools, one of…

Rogue websites and cybersquatting

Ecommerce4 mins

Rogue websites and cybersquatting

A negative side of the internet is the multitude of websites set up to act…

Fake alcohol found in authentic bottles

Food & Beverage5 mins

Fake alcohol found in authentic bottles

Food fraud is a growing problem among manufacturers. Counterfeiters are increasingly taking advantage of trusted…

How to remove counterfeits from Instagram

How To's3 mins

How to remove counterfeits from Instagram

Have you found counterfeits on Instagram? Is someone stealing your designs or your creative works?…

How counterfeiters manipulate keywords to evade brand protection

IP Insights2 mins

How counterfeiters manipulate keywords to evade brand protection

Red Points' brand protection analysts have been researching how and why the problem of counterfeiting on…

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