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The Complete Guide to Brand Protection (2026): Strategy, Costs, KPIs & AI Companies

Brand Protection — 12 mins

The Complete Guide to Brand Protection (2026): Strategy, Costs, KPIs & AI Companies

TL;DR Market scale: Counterfeit and pirated goods cost the global economy over $467 billion annually,…

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How to take down a fake website before it destroys your brand

IP Insights — 8 mins

How to take down a fake website before it destroys your brand

Imagine this: you’ve poured years into building a trusted brand—designing your products, crafting your story,…

Website cloning: How to identify, prevent, and respond

How To's — 4 mins

Website cloning: How to identify, prevent, and respond

Is your reputation taking a hit due to cloned websites? Whether the site is for…

Monitor and detect similar domain name attacks to protect your brand

Brand Protection — 6 mins

Monitor and detect similar domain name attacks to protect your brand

If your brand is under attack by lookalike domains, you know the damage goes beyond…

What can I do against a website impersonating my business?

Brand Protection — 4 mins

What can I do against a website impersonating my business?

Are scammers impersonating your business and degrading your company’s reputation?  Perhaps you were simply checking…

Copyright infringement: What you need to know

Piracy — 8 mins

Copyright infringement: What you need to know

TL;DR: Key takeaways Copyright exists the moment an original work is fixed in a tangible…

How to stop counterfeit sellers: Legal action, lawsuits, revenue recovery & enforcement (2026)

Marketplaces — 20 mins

How to stop counterfeit sellers: Legal action, lawsuits, revenue recovery & enforcement (2026)

Stopping counterfeit sellers requires a coordinated system that combines legal action, continuous enforcement, revenue recovery,…

How to take down a TikTok account (Updated 2026 steps)

Social Media — 7 mins

How to take down a TikTok account (Updated 2026 steps)

If a fake TikTok account is impersonating your brand, one of your executives, or your…

How to report a copyright infringement on TikTok (2026 Guide)

Social Media — 9 mins

How to report a copyright infringement on TikTok (2026 Guide)

If someone is using your videos, product photos, music, logos, or other original creative on…

Unauthorized sellers and resellers: the complete detection, enforcement & conversion guide (2026)

Gray Market — 13 mins

Unauthorized sellers and resellers: the complete detection, enforcement & conversion guide (2026)

TL;DR Quick Answer Unauthorized sellers are individuals or businesses that sell your products without brand…

How to report copyright, trademark, and patent infringement on Amazon (2026 guide)

How To's — 9 mins

How to report copyright, trademark, and patent infringement on Amazon (2026 guide)

This guide is Part 2 of Red Points' 3-part Amazon brand protection series Part 1:…

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How to take down a fake website

Check out this full guide to protect your brand

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How to protect your business against lookalike domain attack

Learn what a lookalike domain attack is and how to prevent it
Counterfeiting: What It Is, Economic Impact, Consumer Psychology & Why It’s Illegal (2026 Guide)

Marketplaces — 13 mins

Counterfeiting: What It Is, Economic Impact, Consumer Psychology & Why It’s Illegal (2026 Guide)

TL;DR Counterfeiting in 2026 is not a niche IP issue. It is a direct revenue,…

Counterfeit removal on online marketplaces: Complete guide (2026)

Marketplaces — 8 mins

Counterfeit removal on online marketplaces: Complete guide (2026)

Counterfeit listings appear on every major marketplace: from Shopee and Trendyol in Asia and MENA…

Brand identity protection: The complete legal guide to protect your logo, name & business idea (2026)

Brand Protection — 15 mins

Brand identity protection: The complete legal guide to protect your logo, name & business idea (2026)

Brand protection is the combination of legal registration, digital monitoring, and operational enforcement that stops…

Chinese Marketplace Brand Protection: Complete Guide to Removing Counterfeits (2026)

China — 6 mins

Chinese Marketplace Brand Protection: Complete Guide to Removing Counterfeits (2026)

TL;DR Taobao, JD.com, and DHgate are the three major Chinese marketplaces where counterfeit goods are…

How to report & remove fake ads impersonating your brand (2026 Guide)

Ad protection — 11 mins

How to report & remove fake ads impersonating your brand (2026 Guide)

TL;DR What fake ads are: Paid advertisements using stolen brand assets to redirect consumers to…

How to report & automate trademark infringement in 2026

How To's — 5 mins

How to report & automate trademark infringement in 2026

In 2026, trademark infringement is reported across six primary enforcement channels. Each channel has a…

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eBay brand protection: A step-by-step guide to removing counterfeits (2026 edition)

Brand Protection — 33 mins

eBay brand protection: A step-by-step guide to removing counterfeits (2026 edition)

Key takeaways eBay’s VeRO program provides a reliable foundation for brand protection. Manual reporting is…

How to protect your brand on Amazon in 2026 (Manual vs. AI-based enforcement)

Brand Protection — 4 mins

How to protect your brand on Amazon in 2026 (Manual vs. AI-based enforcement)

Key takeaways The scale problem: Manual protection alone cannot keep pace with modern AI-based threats.…

Marketplace brand protection in 2026: 3 AI-driven strategies to stop counterfeits

Marketplaces — 5 mins

Marketplace brand protection in 2026: 3 AI-driven strategies to stop counterfeits

Key takeaway Effective marketplace brand protection in 2026 is built on AI detection, API enforcement,…

What actually happens when you buy pirated software for the price of a coffee

Piracy — 2 mins

What actually happens when you buy pirated software for the price of a coffee

Everyone loves a deal. But when a premium software subscription is selling for the price…

12 Brand Protection strategies for 2026 (with real-world examples)

Brand Protection — 10 mins

12 Brand Protection strategies for 2026 (with real-world examples)

TL;DR Counterfeit and pirated goods cost the global economy over $467 billion annually and represent…

How to report fake merchandise online

Brand Protection — 5 mins

How to report fake merchandise online

Executive summary  Reporting fake merchandise online requires continuously detecting infringing listings, collecting platform-compliant evidence, and…

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